Connecting Global Traders since 1993

This Information is provided by the Department of Commerce of the United States of America. All copyright outside of the USA is reserved.

<NREC>Portugaltoc Portugal: Table of Contents <A>=Portugal

<NREC>Portugaltoc Portugal: Table of Contents <A>=Portugal

 

 

     P O R T U G A L

 

     C O U N T R Y   C O M M E R C I A L   G U I D E

 

     FY'99

 

 

July, 1998

 

     TABLE OF CONTENTS

 

 

I.   EXECUTIVE SUMMARY

 

 

II.  ECONOMIC TRENDS AND OUTLOOK

 

MAJOR TRENDS AND OUTLOOK

 

PRINCIPAL GROWTH SECTORS

 

GOVERNMENT ROLE IN THE ECONOMY

 

BALANCE OF PAYMENTS SITUATION

 

INFRASTRUCTURE SITUATION

 

 

III. POLITICAL ENVIRONMENT

 

NATURE OF POLITICAL RELATIONSHIP WITH THE UNITED STATES

 

MAJOR POLITICAL ISSUES AFFECTING BUSINESS CLIMATE

 

BRIEF SYNOPSIS OF POLITICAL SYSTEM

 

 

IV.  MARKETING U.S. PRODUCTS AND SERVICES

 

DISTRIBUTION AND SALES CHANNELS

 

USE OF AGENTS/DISTRIBUTORS; FINDING A PARTNER

 

FRANCHISING

DIRECT MARKETING

 

JOINT‑VENTURES/LICENSING

 

STEPS TO ESTABLISH AN OFFICE

 

SELLING FACTORS/TECHNIQUES

 

ADVERTISING AND TRADE PROMOTION

 

PRICING PRODUCT

 

SALES SERVICE/CUSTOMER SUPPORT

 

SELLING TO THE GOVERNMENT

 

PROTECTING YOUR PRODUCT FROM IPR INFRINGEMENT

 

NEED FOR A LOCAL ATTORNEY

 

 

V.   LEADING SECTORS FOR U.S. EXPORTS AND INVESTMENT

 

BEST PROSPECTS FOR NON AGRICULTURAL GOODS AND SERVICES

 

BEST PROSPECTS FOR AGRICULTURAL PRODUCTS

 

SIGNIFICANT INVESTMENT OPPORTUNITIES

 

 

VI.  TRADE REGULATIONS AND STANDARDS

 

TRADE BARRIERS

 

CUSTOMS VALUATION

 

IMPORT LICENSES

 

EXPORT CONTROLS

 

IMPORT/EXPORT DOCUMENTATION

 

TEMPORARY ENTRY

 

LABELING MARKING REQUIREMENTS

 

PROHIBITED IMPORTS

STANDARDS (E.G. ISO 9000 USAGE)

 

FREE TRADE ZONES/WAREHOUSES

 

SPECIAL IMPORT PROVISIONS

 

 

VII. INVESTMENT CLIMATE

 

OPENNESS TO FOREIGN INVESTMENT

 

CONVERSION AND TRANSFER POLICIES

 

EXPROPRIATION AND COMPENSATION

 

DISPUTE SETTLEMENT

 

PERFORMANCE REQUIREMENTS/INCENTIVES

 

RIGHT TO PRIVATE OWNERSHIP AND ESTABLISHMENT

 

PROTECTION OF PROPERTY RIGHTS

 

TRANSPARENCY OF THE REGULATORY SYSTEM

 

EFFICIENT CAPITAL MARKETS AND PORTFOLIO INVESTMENT

 

POLITICAL VIOLENCE

 

CORRUPTION

 

LABOR

 

FOREIGN TRADE ZONES/FREE PORTS

 

BILATERAL INVESTMENT ARRANGEMENTS

 

OPIC AND OTHER INVESTMENT INSURANCE PROGRAMS

 

CAPITAL OUTFLOW POLICY

 

MAJOR FOREIGN INVESTORS

 

 

VIII. TRADE AND PROJECT FINANCING

 

BRIEF DESCRIPTION OF BANKING SYSTEM

GENERAL FINANCING AVAILABILITY

 

EXPORT FINANCE/METHODS OF PAYMENT

 

PROJECT FINANCING

 

LIST OF COMMERCIAL BANKS

 

 

IX.  BUSINESS TRAVEL

 

BUSINESS CUSTOMS

 

HOLIDAYS

 

BUSINESS INFRASTRUCTURE

 

 

X.   ECONOMIC AND TRADE STATISTICS

 

APPENDIX A.  COUNTRY DATA

 

APPENDIX B.  DOMESTIC ECONOMY

 

APPENDIX C.  TRADE

 

APPENDIX D.  INVESTMENT STATISTICS

 

FOREIGN DIRECT INVESTMENT

 

INDUSTRY SECTOR DESTINATION

 

PORTUGUESE DIRECT FOREIGN INVESTMENT ABROAD

 

 

XI.  U.S. AND COUNTRY CONTACTS

 

     APPENDIX E.  U.S. AND COUNTRY CONTACTS

 

 

XII. MARKET RESEARCH AND TRADE EVENTS

 

APPENDIX F.  MARKET RESEARCH

 

LIST OF AVAILABLE INDUSTRY SUBSECTOR ANALYSIS (ISA)

 

LIST OF UPCOMING INDUSTRY SUBSECTOR ANALYSIS (ISAS)

APPENDIX G.  TRADE EVENT SCHEDULE

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal01 Portugal: Executive Summary <A>=Portugal

 

 

I.  EXECUTIVE SUMMARY

 

This Country Commercial Guide (CCG) presents a comprehensive look at Portugal's commercial environment using economic, political and market analysis. The CCGs were established by recommendation of the Trade Promotion Coordination Committee (TPCC), a multi‑agency task force, to consolidate various reporting documents prepared for the U.S. business community. Country Commercial Guides are prepared annually at U.S. Embassies through the combined efforts of several U.S. government agencies.

 

Portugal offers an emerging market within the framework of the European Union. Portugal's emerging market status means new opportunities and high growth rates. European Union membership and participation in the first tier of the monetary union mean stability and continued growth due to EU infrastructure funds. Together they offer U.S. exporters an opportunity to do business with a country that Business Week called a "European Tiger" and to export to an expanding corner of Europe‑‑our largest bilateral trade partner.

 

Since Portugal joined the EU in 1986 its economy has gradually come alive. Portugal has made tremendous strides in the last dozen years. A recent article in USA Today, profiling Lisbon, stated that 500 years ago, leading up to Vasco da Gama's discovery of the trade route to India, Portugal was at the center of world discovery and innovation. And then it took a well‑deserved rest‑‑for 500 years! Well, this may be a little exaggerated, but ever since Portugal's wake up call the country has been on the move.

 

 

Portugal is a great story these days. From a politically and economically isolated nation decade ago, it has managed to transform itself into a leader at the center of the European and world stage. Just in the past two years it has hosted high‑level international meetings (OSCE and NATO), won a non‑permanent seat on the UN Security Council, and opened a world exposition. The Portuguese economy is thriving, with record highs in its stock market, low unemployment, and a founding membership in the European Monetary Union of which its leaders are justifiably proud. After years at the periphery of the Iberian Peninsula, Portugal is finally fulfilling its geo‑strategic and economic potential as the gateway to a unified Europe ‑ especially Southern Europe and Africa.

 

 

Since Portugal's entry into the European Community in 1986, the country has undergone a tremendous transformation. Portugal has successfully parlayed a dozen years of well‑managed EU infrastructure funds into strong economic growth, low inflation and substantial new foreign investment in productive capacity. Portugal has increased its standard of living closer to that of its EU partners. GDP per capita on a purchasing power parity basis rose to over 70% of the EU average in 1997 from just over half of the EU average in 1986.

 

 

Imports and exports have expanded rapidly and growth during 1997 is expected to be in the 7‑8% range for both. Exports have mushroomed over the past decade as Portugal has benefited from the EU open market and the takeoff in imports underscores strong Portuguese demand for foreign goods. The increasing influence of both imports and exports show the rapid integration of Portugal into the global economy.

 

In agriculture, soybeans are the number one export to Portugal in value terms (USD 83 million in 1997) followed by corn (USD 69 million). Grain exports to Portugal (and the EU) are subject to high tariffs, but the U.S. has access to a special Portuguese 500,000 MT corn quota for non‑EU suppliers. Policy problems related to the clearance process for new bio‑engineered corn varieties seeded in the U.S. have led to a temporary suspension of corn imports during 1998. Other products that continue to have high market potential in Portugal are cotton, hides and skins (including finished leather).

 

Larger than it Seems

 

For U.S. firms, Portugal's emergence as a full partner in Europe has meant a stable location open to foreign investment and an increasingly attractive market for exports. Portugal today should be viewed for what it is ‑‑ an independent European market of 10 million which is somewhat under‑served by U.S. suppliers since many of these firms have yet to discover the country. As only the 33/34th largest market for the direct export of U.S. goods and services Portugal does not frequently rank on top of the lists of new markets to explore. But Portugal does have a number of things going for it that argue for U.S. firms to pay closer attention: significant indirect U.S. imports; strong trade links as the preeminent supplier to Lusophone Africa; and the prospect for continued growth stemming in part from ongoing EU investment.

 

Statistics would have one believe that the U.S. is primarily involved in selling heavy equipment, machinery and agricultural commodities to Portugal. But this is only part of the story. The U.S. offers a strong market presence in high technology including computers, software and telecommunications. The U.S. accounts for more than 50% of the computer equipment in Portugal and probably close to 70% of software. In addition to these items best prospects for non‑agricultural exports include telecommunications equipment, medical equipment, scientific and laboratory instruments, pollution control equipment, and franchising. Due to transportation, distribution and taxes, many of these goods are shipped to Portugal indirectly from the U.S. arriving from distribution centers or suppliers located in other EU countries. Actual U.S. exports and market share are probably double the official figures of USD 1 billion and 4%, respectively.

 

Portugal is also the preeminent supplier of goods and services to the Lusophone African countries of Angola, Mozambique and Cape Verde. For example, Portugal accounts for more than 50% of Angola's imports. Many of Portugal's key distributors and firms have offices in Africa or travel there on a regular basis. It is not uncommon for 10% of the total market for products in Portugal to actually be accounted for by the reexport of goods to Africa.

 

EU, Infrastructure and Investment

 

 

Scratch the surface of almost any major project in Portugal and you turn up the presence of EU funds. Much of Portugal's strong growth and investment can be attributed to Portugal's membership in the European Union. EU co‑funding has been used for a variety of infrastructure, development and training projects. While the funds offer a key boost to continued growth, they also mean that U.S. firms need to deal through their U.S. subsidiaries in Europe or through EU partners to bid on the many EU‑funded projects. Although these projects are not officially tied to any one country, in practice, contracts are awarded only to EU firms and their subcontractors.

 

Over the period 1997 ‑ 2000, the government will invest some USD 20 billion in regional development projects in virtually every sector of the economy.  Portugal will fund two‑thirds of the investment, the EU one‑third.  EU‑backed investment will have an impact on a number of major infrastructure projects, including: expressway and railway construction and expansion; the Porto metro; the renovation of the existing bridge over the Tagus River in Lisbon and construction of a second bridge; construction of a nationwide natural gas pipeline; construction of the Alqueva Dam and related irrigation works; and complete renovation and development of a new section of Lisbon as the site for EXPO 98, Lisbon's World Exposition.

 

EU funds remain instrumental in attracting private direct investment to Portugal.  In 1993, Portugal and the EU agreed on a USD 7 billion package of subsidies and grants to encourage foreign investment in industrial development during the period 1994 ‑ 1999. EU‑backed incentives, often totaling 25‑40% or more of total project costs, have been used effectively as a decisive factor in plant location decisions. These funds were key in attracting the huge Ford/Volkswagen minivan manufacturing plant and in retaining and expanding such high tech facilities as the Texas Instruments/Samsung CPU plant. In addition to the financial incentives, international comparisons show that Portuguese labor costs in manufacturing are among the lowest of all industrialized countries.

 

Strong and Stable

 

The political leadership, regardless of whether it is the center right or left, supports broadly similar policies on most issues. The government has been able to guide Portugal with a steady hand due in part to its successful campaign to be in the first tier of countries entering the European Economic and Monetary Union (EMU).

 

In 1997, Portugal had a deficit/GDP ratio of 2.4%, debt/GDP ratio of 62.5%, inflation of 2.2%, a stable escudo within the European Monetary System for the past three years, and long‑term interest rates below 6%.  This more than met the criteria for joining the European single currency set out in the 1992 Treaty on European Union.  Accordingly, on May 2, 1998, European Union (EU) leaders approved Portugal's membership in the group of eleven EU member states that will irrevocably fix exchange rates and adopt a single currency, the Euro, on January 1, 1999.  Declining inflation and long‑term interest rates and rising confidence in Portugal resulted in investment‑ and private consumption‑led real economic growth of 4% in 1997 that continues in the 4 ‑ 4.5% range in 1998.  Portugal's external accounts remained broadly in balance and financial markets were buoyant in 1997 and 1998, with bond yields falling sharply to match their German equivalents and the stock market expanding rapidly. Unemployment declined to 5.9% in the first quarter of 1998. Labor regime rigidities such as high severance and social costs continue to hamper even greater employment growth. Government bureaucracy remains burdensome and commercial legal channels are still very slow.

 

 

Country Commercial Guides are available for U.S. exporters from the National Trade Data Ban's CD‑ROM or via the Internet. Please contact Stat‑USA at 1‑800‑Stat‑USA for more information. Country Commercial Guides can be accessed via the World Wide Web at http://www.stat‑usa.gov; http://www.state.gov/; and http://mac.doc.gov. they can also be ordered in hard copy or on diskette from the National Technical Information Service (NTIS) at 1‑800‑553‑NTIS. U.S. exporters seeking general export information/assistance and country‑specific commercial information should contact the U.S. Department of Commerce, Trade Information Center by phone at 1‑800‑USA‑TRADE.

 

 

For more information on Portugal and on other European markets, visit the Showcase Europe home page at www.sce.doc.gov.

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal02 Portugal: Economic Trends and Outlook <A>=Portugal

 

 

II. ECONOMIC TRENDS AND OUTLOOK

 

Summary:  In 1997, Portugal had a deficit/GDP ratio of 2.4%, debt/GDP ratio of 62.5%, inflation of 2.2%, a stable escudo within the European Monetary System for the past three years, and long‑term interest rates below 6%.  This more than met the criteria for joining the European single currency set out in the 1992 Treaty on European Union.  Accordingly, on May 2, 1998, European Union (EU) leaders approved Portugal's membership in the group of eleven EU member states that will irrevocably fix exchange rates and adopt a single currency, the Euro, on January 1, 1999.  Declining inflation and long‑term interest rates and rising confidence in Portugal resulted in investment‑ and private consumption‑led real economic growth of 4% in 1997 that continues in the 4 ‑ 4.5% range in 1998.  Portugal's external accounts remained broadly in balance and financial markets were buoyant in 1997 and 1998, with bond yields falling sharply to match their German equivalents and the stock market expanding rapidly. Unemployment declined to 5.9% in the first quarter of 1998.  GDP per capita on a purchasing power parity basis rose to over 70% of the EU average in 1997 from 52.9% of the EC average in 1985.

 

Economic Growth: Falling inflation and interest rates in Portugal over the past two years yielded steady economic growth beginning in the second half of 1996.  The Portuguese economy grew 3.6% in real terms in 1996, 4% in 1997 and is expected to grow 4 ‑ 4.5% in 1998 and 1999.  Domestic demand rose by 5.1% in 1997 while net external demand declined by 1.4%.

 

Gross fixed capital formation expanded by 12.9% in real terms in 1997 (versus 7.7% in 1996).  Heavy investment in public infrastructure (public investment up 12.9%) and construction of family housing (mortgage credit up 26.4%) dominated investment activity.  Lower interest rates reduced the cost of capital and eased firms' interest burdens and liquidity constraints.  Between December 1995 and December 1997, mortgage interest rates (loans of 5 years or more) declined by 4.4 percentage points, permitting larger average loans without higher associated debt service.

 

Private consumption grew 3% in 1997, as increasing real incomes and employment boosted consumer confidence.  Sharply lower nominal interest rates improved families' liquidity and triggered a sharp (29.6%) increase in non‑residential consumer credit.  Imports of home durable goods jumped by 9.7% and vehicle purchases increased by 7.4%.

 

 

Goods and services exports slowed to 8.2% in real terms in 1997 (versus 9.6% in 1996), while imports of goods and services expanded 10.3% (versus 7.8% in 1996).  Portugal's terms of trade improved marginally in 1997 (0.7% for exports and 0.3% for imports).  Export demand directed to Portuguese products continued to expand rapidly in 1997 and Portuguese exporters continued to increase their market shares in real terms.  The latter owed much to the increase in productive capacity of the manufacturing sector, notably exports from the two year‑old AutoEuropa (Ford/VW) plant.  In 1997, AutoEuropa produced 131,400 multipurpose vans and generated sales of $2.27 billion (2.2% of GDP). The plant exported 98.3% production to major European markets (Germany, UK, France).

 

Capacity utilization in manufacturing rose to 81% in 1997, with higher than average rates in the automobile sector (84%) and other equipment goods sector (85%).  Higher demand spurred an increase in productive capacity, with the industrial production index increasing by 5.3% in 1997 (1.6% in 1996) and the intermediate goods index increasing by 7.6% in 1997 (0% in 1996).  The government believes supply‑side expansion typical of Portugal's stage of development and business cycle mitigated the "overheating effects" of strong demand growth through mid‑1998.

 

For 1998, the lagged effect of interest rate reductions will continue to be felt.  Continued job creation, real wage increases, rising external demand directed at Portuguese exports, completion of major public infrastructure projects and the expansionary impact of the 1998 Lisbon World Exposition will boost real growth by 4 ‑ 4.5%.  Gross fixed capital formation is expected to grow by 7.5 ‑ 9.5%, private consumption by 3 ‑ 3.75%, and exports of goods and services by 9 ‑ 10%.  Historically high demand for home construction, continued highway and railroad building (funded by a 7.4% increase in EU co‑funded public investment in the 1998 budget), and completion of EXPO '98 real estate development ensure continued strong expansion of public investment in 1998.  Continued recovery of key EU markets (France and Germany) imply further increase in Portuguese exporters' market share.  Tourist revenues stemming from EXPO '98 should boost economic activity and reduce the current account deficit in 1998.  Imports of goods and services will rise 8 ‑ 10%, in line with continued economic growth.  Economic growth on the upper end of the 4 ‑ 4.5% range would be clearly above the trend growth of the economy, however, and could begin to generate "overheating effects" later in 1998 or early next year.  Similarly, employment should fall by another 0.5 percentage points to about 5.5%, nearer Portugal's natural rate of unemployment, implying some wage pressures toward the end of this year or early next.

 

Inflation:  Average consumer price inflation declined to 2.2% in 1997 and 2.1% in March 1998.  Based on the EU's harmonized index, Portuguese 12‑month average inflation rate fell to 1.7% in February 1998 versus 1.6% for the EU‑15 and 1.1% for the average of the three EU members with the lowest inflation (Ireland, France, and Austria).  Disinflation continued to depend on a stable exchange rate and wage moderation.  Portuguese financial authorities supported a cautious but steady decline in interest rates and a stable parity of the Portuguese Escudo against the German Mark in the second half of 1997 and the first half of 1998.  Nominal private sector wage settlements averaged 3.5% in 1997 versus 4.4% in 1996.  Government, labor, and management failed to reach agreement on a collective bargaining reference wage increase for 1998 under the "Strategic Social Pact" signed in December 1996, but wage settlements averaged 3.1% in the first quarter of 1998.

 

 

External Accounts: Portugal's current account deficit in relation to GDP rose from 1.4% in 1996 to about 2% in 1997 and is expected to be in the range of 1.5 ‑ 2% in 1998 on a national accounts (accrual) basis.  Surpluses on services (especially tourism) and unilateral transfers (from the EU and emigrants) offset the large merchandise trade deficit and continuing deficit on investment income.  The merchandise trade deficit rose to $9.55 billion (9.3% of GDP) as rapidly expanding private investment boosted imports of heavy equipment and machinery. Tourism revenues rose to the equivalent of 2.3% of GDP in 1997, EU transfers remained at 3% of GDP and emigrants' remittances remained at 3.4% of GDP. The basic balance strengthened in 1997 as foreign direct investment rose to $1.7 billion (1.7% of GDP).  Foreign portfolio investment surged to $7 billion (6.8% of GDP).  Gold (at book value) and other official reserves stood at $18.5 billion at end‑March 1998, while Portugal's direct public external debt stood at $14.6 billion at end‑February 1998.   When residents' portfolio investment in long‑term foreign bonds and money market instruments is included, Portugal's net external position remains strongly positive (12% of GDP).

 

Budget Consolidation/Privatization: The general government budget deficit declined to 2.4% and public debt to 62.5% of GDP in 1997.  The budget deficit is expected to remain at 2.5% of GDP in 1998 and decline to 1.5% of GDP by the year 2000.  The key budget challenge remains to control current expenditures and strengthen current revenues without raising tax rates (mainly through more efficient tax administration and further crackdowns on evasion and fraud).  The government believes Portugal's "social deficit"(education and health needs) precludes more severe current cutbacks.  It looks to revenue enhancement to maintain current budget balance and make room for continued public investment amounting to at least 4% of GDP per year.

 

The government continues to privatize state‑owned firms and use the proceeds to reduce public debt.  In 1997, the government generated receipts of PTE 868 billion ($4.9 billion) and it applied three‑quarters of this to debt reduction.  In June 1997, the government sold 29.6% (first tranche) of the state‑owned electric utility EDP through a public offering/direct sale that raised PTE 391 billion ($2.2 billion).  In September, the government sold an additional 26% (third tranche) of Portugal Telecom through a public offering/direct sale that raised PTE 363 billion ($2 billion).  The government also sold 35% of its shares in the highway management firm BRISA ($554 million) and 90% of its stake in the chemical firm QUIMIGAL ($45 million).  In 1998, the government plans to sell up to 20% (second tranche) of EDP and lower its debt/GDP ratio to 60% or less.

 

Financial Markets: In line with the increasing likelihood that Portugal would join the European single currency in January 1999, nominal yields on 10‑year Portuguese bonds fell from 6.97% in December 1996 to 5.68% in December 1997.  Following formal confirmation on May 2, 1998, that Portugal will join the Euro zone, long‑term interest rates dipped below 5%, virtually converging with their German equivalents. Short‑term central bank rates dropped to 4% and commercial bank lending and deposit rates declined to 10% and 5%, respectively. The Lisbon Stock Exchange (BVL) boomed in line with stronger economic growth, a stable investment climate and continued success of Portugal's privatization program.  Led by the telecommunications, financial services, and insurance sectors, the BVL‑30 index rose 79% in 1997 (52% in $ terms) and by 41% in the first five months of 1998 (43% in $ terms).  Total market capitalization (stocks and bonds) rose to some $104 billion (more than 100% of estimated GDP) in 1998.  Foreign portfolio investment of

 

$7 billion ‑‑ one‑third into stocks (notably of newly privatized firms EDP and PT) and two‑thirds into bonds ‑‑ fueled the securities market rise in 1997.  Domestic government debt issues carry AAA rating and foreign currency issues AA‑ rating.  The U.K. was the largest source of foreign portfolio investment ($2.6 billion), followed by the United States ($1.3 billion) and Germany ($1.1 billion).

 

Employment:  Strengthening economic growth reduced unemployment in 1997.  The number of employed grew by 1.9% in 1997, after edging up by only 0.6% in 1996, while the number of unemployed dropped by 5.7%. The unemployment rate accordingly fell to 6.7% in 1997 and the trend remains downward ‑‑ 6.5% in the fourth quarter of 1997 and 5.9% in the first quarter of 1998.  Short‑term ("non‑permanent contract") employment jumped by 15.7% in 1997, while long‑term ("permanent contract") employment declined by 0.6%.  This suggests that high severance and social costs associated with the permanent contract labor regime continue to hamper employment growth.  Youth unemployment remained high (14.6%) and appeared marked among educated youth, signaling a mismatch between what students are learning and what the labor market demands. In the first quarter of 1998, however, the number of unemployed youth (15 ‑ 24 year‑olds) fell by 15%.

 

Portugal continues to register the lowest manufacturing wage costs (base salary plus benefits) in the EU (about $6/hour).  It has one of the lowest rates of days lost to strikes (29 days/1,000 employees). Overall, wages are about one‑third of the EU average.  The minimum wage in Portugal was $337/month during 1997.  Portugal's unit labor costs rose 4% in 1997, the result of growth in compensation per employee of 6% and productivity growth of 2%.  The government believes massive increases in productivity in manufacturing are a direct result of heavy investment, particularly by foreign multinationals, in a variety of leading sectors (automotive, electronics).  The level of unionization is low in the private sector and strikes are rare.  Public sector union strikes are more common, particularly in the transport sector.

 

 

                    PRINCIPAL GROWTH SECTORS

 

Portugal's ongoing public infrastructure building program offers major growth opportunities for U.S. civil engineering firms and suppliers of construction equipment and materials.  EU co‑funding in transportation, communications, ports and environmental projects ensures strong growth for U.S. firms in these sectors over the medium‑term.  Construction and outfitting of public hospitals and private clinics offer continued market openings.  The planning and construction of a new Lisbon airport as well as construction of an LNG terminal will offer a large array of business opportunities. Private housing construction has boosted demand for a range of products in the home construction and supply sectors. Investment in Portugal's tourist industry continues to expand to meet increased tourism demand.  Privatization in the energy and aviation sectors offers additional market prospects.  Other high‑growth sectors include automotive manufacturing, semiconductors, electronics, plastics, food processing, and franchising services.

 

 

AGRICULTURE

 

Coarse Grain: Prior to 1991 Portugal was a strong market for U.S. coarse grains, particularly corn and sorghum. However, in that year Portugal began to apply the EU's variable import levy system to the corn sector. As a result, U.S. coarse grain exports dropped from over USD 93 million in 1990 to virtually zero over the following three years. Fortunately, with the implementation of a 500,000 ton quota for Portugal, U.S. coarse grain exports rebounded dramatically to USD 66 million in 1996. These additional sales underpinned the total 11% increase in U.S. agricultural exports to Portugal in 1996 to USD 321 million.  Portuguese grain traders and feed manufacturers continue to request an increase in the corn quota, but any increase will probably not occur until multilateral trade negotiations are reopened in the year 2000.

 

Other agriculture: Other U.S. products that continue to have high market potential in Portugal are soybeans, cotton, and hides and skins (including finished leather). Soybeans currently comprise the largest single U.S. export market in Portugal in value terms (USD 100 million in 1996), and will remain a strong market into the future. Cotton, hides and skins are Portugal's largest agricultural imports, and there is scope for expanding the U.S. share of these markets if U.S. exporters can be more aggressive and price competitive.  Recently, U.S. exports of forest products, pet food and tree nuts have also shown significant growth potential.

 

 

     GOVERNMENT ROLE IN THE ECONOMY

 

Since joining the European Community in 1986, the government has pursued structural reform to roll back the presence of the state in the economy. Full or partial privatization of over 100 companies since 1989 has reduced the weight of the state‑owned enterprise sector in the economy from 20% to 10%.  It has also yielded the government $17.2 billion in receipts, of which a large proportion was applied to public debt reduction and the remainder to re‑capitalize state‑owned companies. Nevertheless, the state's continued role as both owner/operator and regulator of public utilities in some sectors (utilities, transport) has resulted in high‑cost and inefficient public services for consumers and businesses. In addition, government bureaucracy remains burdensome and commercial legal channels are still very slow. It can take a few months to complete all the steps the government requires to establish a company. Two‑thirds of all civil cases, many of them commercial disputes, take more than two years to resolve. The government maintains a rent control system that allows an estimated 80% of housing units to be rented at below‑market value.

 

BALANCE OF PAYMENTS SITUATION

 

 

Portugal traditionally runs a large merchandise trade deficit, which is made possible by large net receipts from tourism, net transfers from the European Union, and emigrants' remittances.  In 1997, the Bank of Portugal estimates that Portugal ran a current account deficit of about 2% of GDP on a national accounts (accrual) basis.  The merchandise trade deficit (FOB basis) rose to about 9.3% of GDP, while the deficit on investment income narrowed to less than 0.5% of GDP.  Tourism revenues rose to $2.4 billion (2.4% of GDP), EU transfers rose to $3.1 billion (3% of GDP), and emigrants' remittances rose to $3.5 billion (3.4% of GDP).  Merchandise exports (machinery and equipment, vehicles, clothing, footwear, textiles, wood and cork, industrial chemicals) rose to $23.1 billion (FOB).  Imports (vehicles, machinery and equipment, appliances, petroleum, chemicals, and food) rose to $33.5 billion (CIF). Portugal recorded net foreign direct investment inflows of $72 million in 1997 (versus net outflows of $58 million in 1996): foreign direct investment inflows of USD 1.725 billion offset Portuguese foreign direct investment outflows of $1.656 billion.  Net foreign portfolio investment inflows were $1.215 billion (versus net outflows of $1.8 billion in 1996).  Foreign investment in Portuguese bonds and stocks jumped to $7 billion (from $4.2 million in 1996), while Portuguese investment in foreign stocks and bonds remained stable at about $5.8 billion.  Foreign exchange reserves stood at $12.9 billion, while gold (at book value) stood at $3.265 billion at end‑1997. Direct state external debt of $13.9 billion was 74% of total foreign reserves in December 1997.

 

 

     INFRASTRUCTURE SITUATION

 

Portugal is rapidly improving its road, energy, and sanitation infrastructure with the help of substantial structural funds from the EU. During the period 1997 ‑ 2000, Portugal will invest some USD 20 billion in regional development projects, including major infrastructure projects, with approximately one‑third of the financing provided by the EU. The EU‑backed investment will be deployed in virtually every sector of the economy. A large proportion is being applied in highways, ports, subways, and rail lines.

 

The ten top infrastructure projects underway with large EU funding include:

 

Under Way:

 

Northern rail line modernization (USD 700 million)

Natural gas regional pipelines (USD 700 million)

Airports/ports modernization (USD 930 million)

Porto subway (USD 500 million)

Lisbon subway (USD 1.4 billion)

Low‑cost housing (USD 2 billion)

Alqueva dam (USD 380 million)

 

Proposed:

Lisbon airport for the year 2007 (USD 2.1 billion)

LNG terminal (USD 500 million)

 

American equipment and services enjoy an excellent reputation and have numerous opportunities in the modernization of the Portuguese economy. Aggressive marketing of a carefully selected product line is a necessity.

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal03 Portugal: Political Environment <A>=Portugal

 

 

III. POLITICAL ENVIRONMENT

 

 

     NATURE OF POLITICAL RELATIONSHIP WITH THE UNITED STATES

 

Bilateral relations between the United States and Portugal are excellent, characterized by shared democratic values and similar foreign policy perspectives. Ties between the two countries are strengthened by the approximately two million Americans who claim Portuguese descent.

 

A charter member of NATO, Portugal is a strong proponent of vigorous bilateral and U.S.‑ EU transatlantic ties and of active American involvement in European security affairs. The United States has maintained a military presence in the Azores, an autonomous region of Portugal, since World War II.

 

 

     MAJOR POLITICAL ISSUES AFFECTING BUSINESS CLIMATE

 

The government of Prime Minister Antonio Guterres has proposed decentralization of economic planning functions to still‑to‑be‑created regions. The regionalization plan has stirred controversy regarding the boundaries of the regions, the functions to be devolved and the wording and timing of a popular referendum on the proposal. The resulting uncertainty could slow down some economic planning decisions, particularly as they affect allocation of EU regional funding.

 

 

     BRIEF SYNOPSIS OF POLITICAL SYSTEM

 

Portugal is a stable parliamentary democracy with a directly elected president who wields significant authority, including that of appointing the Prime Minister and the cabinet. In appointing the government, the president must be guided by the results of the legislative assembly elections. The Prime Minister is responsible for managing Portugal's domestic and foreign policy, except in a few issue areas where the constitution gives the president direct responsibility.

 

In the October 1995 elections, the Socialist Party (PS) won a plurality of 112 out of the 230 seats in Portugal's unicameral legislature, and formed a minority government under Prime Minister Antonio Guterres.  Guterres implemented a centrist program of fiscal restraint that prepared Portugal for entry into the European economic and monetary union on January 1, 1999.  Guterres also increased emphasis on social cohesion, with greater spending on health and education and a nationwide minimum guaranteed income.  Guterres continued his predecessor's program of privatization of major state‑owned firms.  The next parliamentary elections are due before the end of 1999.

 

The Presidential election in January 1996, was won by the Socialist‑backed candidate, former Socialist Party leader Jorge Sampaio. For the first time since the 1974 revolution, the presidency and the government are in the hands of a single party.  The next Presidential election is due in 2001.

 

 

The main political opposition, the Social Democratic Party (PSD), was in power from 1985 to 1995, and is still regrouping from its electoral defeat.  Polls in mid‑1998 showed Prime Minister Guterres's popularity was soaring and gave an outright majority to the governing PS.  This greatly limits the PSD's effective margin for parliamentary maneuver and obliges the more conservatively inclined PSD to support PS policies on most crucial issues. The old‑line Communist Party (PCP), on the left, and the nationalist Popular Party (CDS/PP), on the right, each attract a very small part of the electorate (currently less than 10%).  All of the opposition parties have at times given tacit or explicit support for policies supported by the PS minority government.

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal04 Portugal: Marketing U.S. Products and Services <A>=Portugal

 

 

IV.   MARKETING U.S. PRODUCTS AND SERVICES

 

 

In doing business in Portugal, U.S. business should keep the following points in mind.

 

‑ Local Representative.  You need a local representative who must have good contacts in order to be aware of future contracts and to participate in tenders.  Portugal is a small country and knowing people in your industry is important.

 

‑ Exclusive Distributor.  One distributor appointed on an exclusive basis is the ideal.

 

‑ The Iberian Peninsula.  Portugal and Spain are not one homogeneous marketing area.  Normally your Spanish distributor should not be asked to cover Portugal unless the Spanish company is willing to set up a separate Portuguese entity to handle this. The Portuguese resent the assumption that the Spanish know the Portuguese market and Spanish distributors are largely ineffective in Portugal.

 

‑ Impact of the EU.  If homework has been done for other EU markets it's basically done for Portugal.  Many projects are EU‑funded so an EU partner is fundamental when bidding on these.

 

‑ Slow Down.  Business takes time as compared to northern Europe because personal contacts are important.  Your customers want to get to know you before they will trust you.

 

‑ Business is Honorable.  There are relatively few trade complaints.  Because the business community is close knit and many distributors are family run operations, trade disputes are few and are normally resolved out of court. But, if you do have to resort to the courts be prepared to wait and wait. The Portuguese legal system is hopelessly slow and is the biggest single cause of unresolved U.S. company trade complaints.

 

‑ English is Common.  Although Portugal is a European country it looks to the Atlantic and to trade with others.  The U.S. is well respected in the market and companies can usually do business in English.

 

 

     DISTRIBUTION AND SALES CHANNELS

 

 

The Portuguese population is concentrated on the coast. The major distribution centers are Lisbon in the South and Porto in the North though the regional centers of Braga (north of Porto) and Setubal (South of Lisbon) have come much into their own in recent years. The Lisbon region accounts for 21% of the Portugal's population with 63% employed in services and 33% employed in industry. Major industries as well as the head offices of many large corporations are located here. Most financial institutions have also chosen Lisbon to locate their headquarters. The Lisbon area has the highest purchasing power in the country and suffers, like many metropolitan areas, from traffic congestion and rising costs. Porto is the most dynamic industrial development area in Portugal. It accounts for 16% of the Portuguese population and is also an area of high purchasing power. Half of all importers and distributors have offices in Porto and US firms looking to appoint a distributor in Portugal should not overlook this fact. The Commercial Service maintains an office in Porto primarily to locate and to service these distributors. Porto is now connected to Lisbon by a new motorway and a new bridge over the Douro River. The coastal region between these two, and extending into Braga and Setubal, is where the large majority of Portuguese industries are located.

 

Portugal is a relatively small country and most sales channels cover the entire territory. Distribution centers tend to be located in Lisbon and Porto. However, many large importers and wholesalers have branch sales offices and/or sub‑agents or dealers in the principal cities and towns, including those of the Portuguese islands of Madeira and the Azores.

 

 

     USE OF AGENTS/DISTRIBUTORS; FINDING A PARTNER

 

American firms interested in selling in Portugal generally start by appointing an agent or distributor. This may be followed by the establishment of local facilities through wholly owned subsidiaries or joint ventures.  Most manufacturers/exporters are commonly represented in the market through exclusive importers/distributors who may appoint sub‑distributors and dealers.

 

Generally agent/distributors who operate a sales network that covers the entire country expect exclusive representation agreements. They tend to be quite specialized in their respective market segment. It is often the case that an American firm offering a wide range of products may require representation in the Portuguese market by different local firms depending on the particular product.

 

Large retail stores and hypermarkets (Jumbo, Continente, Carrefour, Feira Nova, Lidl) are growing very quickly. This may be an alternative sales channel for some products. Some of these organizations buy/import directly and generally do not raise problems of financial/credit reliability.

 

 

Portuguese law distinguishes two types of distribution contracts: agency agreements and commercial concession agreements. Generally, relationships established between American and Portuguese companies, with or without a written agreement, meet the requirements of the Portuguese law. However, a good Portuguese agent/distributor respects any informal type of commercial agreement made with his suppliers. As a EU country, Portugal is subject to EU directive 86/653/CEE which protects commercial agents in their relations with the companies for which they work.

 

The Commercial Service (CS) at the American Embassy in Lisbon can help American exporters find a partner in Portugal. The services offered in Lisbon include all the export assistance core programs of the United States Department of Commerce. They are targeted at the development of sales leads or finding potential partners and have a low cost.

 

 

FRANCHISING

 

The Portuguese franchising market has grown steadily over the past decade and enjoys an annual growth rate of 20‑25%.  Even though the most developed segment of franchising in Portugal is clothing, the fast‑food sector represents about 15% of the total market. Services is currently the fastest growing segment.  However, other sectors should be considered, since Portugal offers many opportunities for expansion and the market has considerable room for new, internationally known franchising concepts.

 

     DIRECT MARKETING

 

Since 1989 mail order and TV‑sales have become effective direct marketing methods and have grown rapidly. Between 1996 and 1997 sales growth was estimated at 15% and presently there are 50 direct marketing firms in the market. The most popular direct marketing sectors are cultural, instruction/training and amusement materials (33% of sales) and apparel and clothing (17% of sales). Other successful areas are housewares, perfumes and cosmetics and art/collection products.

 

The expansion of this type of marketing has not been greater because Portuguese mailing expenses are still high and consumer confidence in direct marketing methods is low. Portuguese consumer protection regulations and laws are considered adequate, however authorities implementing controls and conducting inspections often fail to do so effectively.

 

Direct marketing is increasing in importance as a sales method and is expanding every year to new areas of activity including "on‑line/Internet" shopping for office supplies and computer accessories or even groceries.

 

 

     JOINT VENTURES/LICENSING

 

Joint ventures and licensing are alternative ways to enter the Portuguese market. Joint ventures between American and Portuguese firms are treated under Portuguese law as a foreign investment operation which may take the form of any type of business firm. In regards to tax treatment and incentives, both domestic and foreign owned are treated equally and in the same manner.

 

 

Special regulations apply to investment in government‑owned or jointly‑owned companies. State‑owned monopolies are being eliminated. Certain sectors will continue to be government‑controlled such as mail, water distribution, sewage, rail service, airport and port authorities, and armaments. Telecommunications, except for fixed telephony has been largely privatized and is set for complete liberalization on January 1, 2000.

 

Licensing is a contractual arrangement in which the licensor makes available or sells its know‑how, patents, trademarks or copyrights to a licensee for compensation. Franchising could be considered as an important form of know‑how licensing and one which is expanding in Portugal.

 

American firms should perhaps be reminded of the obvious: as a fully‑integrated member of the EU, Portugal abides by the foreign trade and investment rules that govern the rest of the EU.  Whatever applies in other EU countries applies to Portugal. If an American firm is mastering EU regulations prior to exporting or investing in the EU, it has already done its homework for Portugal. However, enforcement of some intellectual property rights laws is still weak.

 

 

     STEPS TO ESTABLISH AN OFFICE

 

In 1995, the Portuguese Government liberalized foreign investment in Portugal. To establish an office in Portugal, that is, to create a new Portuguese company recognized as such under Portuguese law, may be a process that offers some difficulties to a foreigner. However, it is not so difficult if some simple steps are followed. Any US entity interested in establishing a company in Portugal should visit and discuss the project with both the CS of the American Embassy in Lisbon and ICEP‑Portuguese Institute of Foreign Commerce.

 

Generally CS‑Lisbon recommends that the below listed steps required to establish a company in Portugal be taken with the assistance of a documentation agent (an individual or company specialized in handling administrative procedures to obtain legal documents) or a lawyer. Following are the steps necessary to establish a company in Portugal:

 

‑ Apply for a name (which may be the parent company name in the United States), a certificate of approval and a provisional I.D. card at the RNPC‑Registo Nacional de Pessoas Colectivas (National Companies Registry Office).

 

‑ Deposit a copy of the company's contract (memorandum and articles of association) at a Notary Public for evaluation.

 

‑ Open a bank account in the name of the new company being created and deposit its initial capital (registered capital) in one of the local banks.

 

‑ Sign the company's contract at a Notary Public.

 

‑ Have the company's contract published in the Official Bulletin (Diario da Republica) and also in a local newspaper.

 

‑ File a declaration of activity commencement at the local revenue office.

 

 

‑ Apply to register the company at the RNPC and request a definitive I.D. Card. Register the company also at the Commercial Register (CRC‑Conservatoria do Registo Comercial)

 

‑ Industrial activities must be licensed by any delegation of the Ministry of Industry co‑located at one of the five Regional Coordinating Committees of the national government. Commercial activities generally do not require licensing. For commercial activities related to public health or security a license must be issued by the DGC‑Direccao Geral do Comercio (General Directorate for Commerce).

 

‑ Register the company at the local Social Security Regional Center.

 

‑ Have the company's work schedule approved at the Ministry of Employment and Social Security.

 

‑ Register the company's accounts records at the local Revenue Office, at the Court and at the Bankruptcy Office.

 

‑ Additional requirements may apply: mandatory insurance, registration of employees at Social Security and the registration of any foreign workers at the Ministry of Employment and Social Security.

 

‑ Register investment of foreign capital in Portugal with the Foreign Trade, Tourism and Investment Promotion Agency (ICEP) within 30 days of the date of making investment.

 

 

     SELLING FACTORS/TECHNIQUES

 

In Portugal modern techniques still coexist with some traditional practices. Modern sales techniques are generally accepted and effective but traditional values continue to be respected. Many businessmen still consider a personal contact and a handshake stronger than a contract but they will not be offended if a formal contract is asked.

 

Portuguese consumers have seen their purchasing power increase every year and increasingly buy on impulse. Direct sales, large hypermarkets and shopping malls are becoming common. For consumer goods the decisive selling factors may be price, quality, brand name or the product's innovative features. However, the institutional buyer is quality conscious and very sensitive to pricing.  Most tenders consider price first and quality second. These characteristics and its market size sometimes make Portugal a difficult market for some American exporters. A good understanding of market needs and the demand for new opportunities should lead to very profitable niches for the American exporter.

 

 

     ADVERTISING AND TRADE PROMOTION

 

 

As in all Western countries some of the preferred techniques to reach Portuguese buyers effectively are advertising and trade promotions. Portugal offers a reasonably priced market in which to advertise. Advertising media is the same as in the majority of developed Western countries. Newspapers, magazines, TV and more recently advertising in automatic bank teller machines are the most popular.

 

In Portugal there are a number of specialized international trade shows.

 

 

Following are some of the major newspapers and business journals:

 

    P BLICO (daily)

Comunica  o Social, SA

Direc  o Editorial e Administrativa

Rua Amilcar Cabral, lt. 1

1750 Lisbon, Portugal

Tel: (351‑1) 759 95 59

Fax: (351‑1) 758 42 59

 

    DI RIO DE NOT CIAS, SA (daily)

Av. da Liberdade, 266

1250 Lisbon, Portugal

Tel: (351‑1) 355 8414

Fax: (351‑1) 355 8431

 

    JORNAL CORREIO DA MANH  (daily)

R Mouzinho da Silveira, 27

1250 Lisbon, Portugal

Tel: (351‑1) 314 6553

Fax: (351‑1) 353 3726

 

    JORNAL DE NOT CIAS (daily)

Av. Boavista, 1588‑2.

4000 Porto, Portugal

Tel: (351‑2) 606 6065

Fax: (351‑2) 200 7762

 

    JORNAL EXPRESSO (weekly)

R Duque de Palmela, 37 ‑ 2

1250 Lisbon, Portugal

Tel: (351‑1) 311 4000

Fax: (351‑1) 354 3858

 

    JORNAL O INDEPENDENTE (weekly)

R. Antonio Pedro, 111‑2.

1150 Lisbon, Portugal

Tel: (351‑1) 311 8500

Fax: (351‑1) 316 0200

 

    JORNAL SEMAN RIO (weekly)

Rua Sacadura Cabral, 26

1495 Dafundo (Lisbon), Portugal

Tel: (351‑1) 419 8065

Fax: (351‑1) 414 3336

 

 

    JORNAL VIDA ECON MICA

Cp. Pequeno, 50 ‑ 5  Esq.

1000 Lisbon, Portugal

Tel: (351‑1) 793 77 50

Fax: (351‑1) 793 77 48

 

    SEMAN RIO ECON MICO (weekly)

Avenida Almirante Reis, 113

Edif cio Planasa, 8  Salas 802/803

1100 Lisbon, Portugal

Tel: (351‑1) 352 5341

Fax: (351‑1) 314 8847

 

    REVISTA VALOR

S.T. & S.F., Sociedade de Publica  es, Lda

R. Jose Estevao, 87

1100 Lisbon, Portugal

Tel: (351‑1) 311 3566

Fax: (351‑1) 353 1259

 

 

     PRICING PRODUCT

 

Pricing a product is very important since it influences the evaluation of its attractiveness in this market. Pricing is the most common reason why a number of American products offered in Portugal are not competitive. Pricing of American products as now practiced tends to directly reflect the dealer's price in the United States which often includes marketing overhead that: 1) must be recalculated downwards to properly account for actual expenses in the Portuguese market; 2) must not be a "double‑counted" expense that is, the adding of Portuguese marketing expenses on top of "built‑in" American marketing expenses.

 

The most appropriate method of pricing a product for the Portuguese market is marginal cost pricing. This would be the marginal unit cost of production in the United States plus Portuguese market‑specific costs associated with overseas promotion, labeling and packaging expenses. To this would then be added a profit margin which, when added to the other pricing components, would still render the product competitive.

 

Portuguese importers currently accept the more common terms of international trade (C.I.F, C&F., F.A.S., F.O.B. or Ex point of origin). They prefer to receive C.I.F. quotations or at least F.O.B. quotations including detailed product descriptions, gross and net shipping weight, volume and time of shipment (from where the delivery is made) and delivery. Proforma invoices with all the above details are not mandatory but are advisable and desirable.

 

 

     SALES SERVICE/CUSTOMER SUPPORT

 

 

In Portugal there are no rules or current practices regarding sales service/customer support. It is the special nature of the American product or service exported that determines the desirability of this support. However, in representation/agency/distributorship agreements, sharing promotion expenses and cooperating in marketing strategies or technical assistance is desirable.

 

 

     SELLING TO THE GOVERNMENT

 

Portugal follows the EU directive to the GATT Procurement Code but has a derogation covering utilities such as water, transportation, energy and telecommunications. Portugal also ratified the decisions of the Uruguay Round, regarding government procurement.

 

Depending on the amount, government procurement may be made by direct consultation, national or international tenders. National and international tenders are published in the Portuguese Official Journal (Diario da Republica, Series III) and in the two largest daily Portuguese newspapers. International tenders are also published in the EU Official Journal (Series F).

 

 

PROTECTING YOUR PRODUCT FROM IPR INFRINGEMENT

 

Trademark Protection ‑ Portugal is a member of the International Union for the Protection of Industrial Property (WIPO) and a party to the Madrid Agreement on International Registration of Trademarks and Prevention of the Use of False Origins. Portugal's current trademark law entered into force on June 1, 1995 and is consistent with the terms of the trade related intellectual property provisions of GATT (TRIPS).

 

Copyright Protection ‑ The Government of Portugal is in the process of amending national copyright legislation to conform to EU directives and the copyright provisions of TRIPS.  Unauthorized reproduction of software remains a problem, despite modest success in efforts by the Portuguese Association of Software Distributors (ASSOFT) to discourage piracy and improve enforcement. While the piracy rate has decreased over the last two years, it remains one of the highest in Europe.

 

Patent Protection ‑ As stated above, Portugal is a member and a party to the Madrid Agreement. The Munich Convention on European Patents went into effect on January 1, 1992. To conform to the trademark and patent provisions of the WTO (TRIPS), Portugal passed a new Code of Industrial Property that took effect on June 1, 1995, but this law proved inconsistent with TRIPS in certain regards.  Specific legislation was passed in 1996 extending the term of patents applied for or already in force on January 1, 1996, to the TRIPS‑consistent 20‑year‑from‑date‑of‑filing term.   The existing code, however, still does not include provisions to protect test data unless submitted as part of a patent application.  Portugal is already engaged in a review of this code and hopes to implement this and other revisions by the end of 1998.

 

                       NEED FOR A LOCAL ATTORNEY

 

 

Using an attorney is not mandatory to do business in Portugal. Most transactions can be accomplished without an attorney, including the establishment of small non‑complex businesses. Attorneys are recommended to solve some types of trade disputes and for the establishment of local offices such as joint ventures with local entities or as 100% subsidiaries. For some complex types of licensing, representation/distribution and franchising an attorney is also recommended to assure compliance with local law.

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal05 Portugal: Leading Sectors for U.S. Exports & Investments <A>=Portugal

 

 

V. LEADING SECTORS FOR US EXPORTS AND INVESTMENT

 

 

     BEST PROSPECTS FOR NON AGRICULTURAL GOODS AND SERVICES

     (USD million, unless otherwise noted)

 

 

01 ‑ FRANCHISING

NARRATIVE:

 

The Portuguese franchising market has grown steadily over the past decade. With 28 U.S. franchises currently in Portugal we expected growth to continue in the 20‑25% range over the next several years. 1996 and 1997 witnessed an explosion in the Portuguese franchise market. From the end of 1995 to the end of 1997 the number of franchises almost doubled. Even though the most developed segment of franchising in Portugal is clothing, the market for any franchise is far from being saturated.  The number of service franchises went in 1997 from 29 to 46, an increase of 55%.  The fast food and restaurant sector represents more or less 15% of the total market.  Other sectors should strongly be taken into consideration, since Portugal offers many opportunities for expansion and the market has considerable demand for new, internationally known franchising concepts.  U.S. franchisers seeking to expand in Europe will find Portugal a worthwhile market.

 

There is no legislation covering franchising.  However, one of the first contacts in Portugal should be with the Portuguese Franchise Institute and the Portuguese Franchise Association.  In general, market practice and agreement arrangements are very similar to those in the U.S.

 

Currently there are around 236 franchise retail businesses operating in Portugal, representing 2,630 stores.  The number of franchisers is expected to rise to 280 in 1998/99.

 

Franchises by country of origin:

 

Portugal  30%

Spain     20%

France    14%

USA       14%

Italy     6%

 

 

02 ‑ COMPUTER SOFTWARE (CSF)

 

NARRATIVE:

 

Portuguese demand for computer software should present positive long‑term prospects with the introduction of the latest generation of micro‑computers, the development of telecommunications, the interconnection of heterogeneous systems and the creation of valued‑added networks.

 

Portuguese demand for computer software, USD 349 million in 1997, should continue to experience a high growth rate reaching a 17% annual average over the next three years. Seventy‑four percent of Portuguese demand is met by imports.  U.S. import share was 35% in 1997 but the estimated real market share for U.S. trade marks, some of which are bought from U.S. companies with branch offices in Portugal or imported from European subsidiaries, is about 75%.  Five U.S. companies are among the 10 largest computer software companies in Portugal.

Most promising subsectors within the sector, along with estimated 1999 total market size of each subsector (USD million):

 

‑ Business Software (applications for financial institutions,

   especially integrated financial systems)       287

Operative Software (manufacturing applications,

   CAD/CAM, production control and software for main frames)

      95

‑ Home Games and other Software 97

 

DATA TABLE:

 

                             1997      1998      1999

A) Total Market Size         349       410       479

B) Total Local Production    191       214       220

C) Total Exports             101       103       106

D) Total Imports             259       299       365

E) Imports from the U.S.     91        105       128

 

Import and export statistics for 1997 were provided by SPA ‑ Software Publishers Association, BSA ‑ Business Software Alliance, and the Portuguese Software Association (ASSOFT).

 

 

03 ‑ MEDICAL EQUIPMENT (MED)

 

NARRATIVE:

 

As in previous years the health sector continues to be one of the announced priorities for the Portuguese Government. The infusion of structural funds from the European Union constantly supports the reorganization and expansion in the sector.  There are several newly built hospitals and construction of new hospitals and clinics continues. The increase of new hospitals creates an exceptional demand for all types of equipment and also adds to regular demand of supplies and the replacement of instruments and equipment.

 

The Portuguese market for medical equipment, instruments and supplies is continuously growing at a rate of around 0.7% per year. Portuguese production does not meet market requirements and importation should grow slightly faster than total market demand. Government policies and private sector expansion should increase demand for all equipment, supplies and services in this sector, thus creating a promising climate for American exporters.

 

The US, traditionally perceived as a preferential supplier of dependable top quality products, has a relative advantage among its competitors and is slowly increasing its share of the market. The U.S. share was about 14% in 1997, with Germany and Spain as its principal competitors.  Below is a list of the medical equipment/devices of which the U.S. was the number one supplier to Portugal in 1997, and which are considered best prospects:

 

HS CODE DESCRIPTION                 VALUE  MARKET    MKT

                                            SHARE     POSITION

901814  Scintigraphic apparatus     12.4   100%      1st

901819  Electro‑diagnostic apparatus       3.9      25% 1st

901839  Medical needles, catheters,

        canulae and its parts and

        accessories                 6.7   38%      1st

 

901850  Ophthalmic instruments and

        appliances                  1.3   48%      1st

901890  Instruments and appliances

        for medical/surgical or

        veterinary sciences and its

        parts and accessories       1.5   28%      1st

 

 

There is EU harmonized legislation governing the importation of medical devices to Europe.  As in other EU countries, it is required that medical devices imported from third countries being sold in Portugal undergo an analysis test by a credited entity in the EU.  If devices pass this test, they are marked "CE" and may then move freely and be sold in all countries throughout the EU.

 

 

DATA TABLE:

                             1997   1998   1999

 

A)  Total Market Size:      214    229    231

B)  Total Local Production: 109    115    116

C)  Total Exports:          102    111    102

D)  Total Imports:          207    225    227

E)  Imports from the U.S.:  33    42    42

 

Import and export statistics for 1997 were provided by ICEP‑Instituto do Comercio Externo de Portugal (the Portuguese Foreign Commerce Institute). All other statistics are unofficial estimates.

 

 

04 ‑ TELECOMMUNICATIONS EQUIPMENT (TEL)

NARRATIVE:

 

Portugal's telecommunications market offers huge opportunities for investors, service providers and equipment suppliers. Privatization and on‑going liberalization have stimulated the creation of several new services, new companies, and increased demand for equipment. Additionally, the liberalization of the TV sector, the approval of a third mobile telephone operator in November 1997, and the likely establishment of a second fixed telephone operator before 2000 will generate even more opportunities for American firms.

 

The cellular telephone market is the primary driver of growth. It has experienced an average growth rate of 96% since 1992 and has already gained a 15% share of the telecommunications services market. Growth will continue with increased competition generated by the new Personal Communications Network (DCS‑1800) expected to start operations during 1998 and the approval of a new fixed telephone operator expected to take place before 2000. Anticipating the fully liberalized market of 2000, all Portuguese telecommunications companies are making large investments to increase competitiveness.

 

The equipment market is expected to grow at a remarkable annual rate of 16% from US $875 million in 1997. Imports constitute 75% of the total market. The US real share is much higher than the 4% reported because most US exports to Portugal are made through other European countries. There are many opportunities for American companies to expand their business in this area.

 

Most promising Subsectors within the sector and corresponding market size (1997 estimate) are:

 

‑ Cellular terminals         297

‑ Switching equipment        298

‑ Fixed terminals            86

 

 

DATA TABLE:

                                                                   1997    1998                    1999

 

A)  Total Market Size:      875    994    1150

B)  Total Local Production: 276    280    282

C)  Total Exports:          60    63     65

D)  Total Imports:          659    777    933

E)  Imports from the U.S.:  18     21    27

Exchange rate:               170

 

Import and export statistics for 1997 were provided by ICEP‑Instituto do Comercio Externo de Portugal (the Portuguese Foreign Commerce Institute). All other statistics are unofficial estimates.

 

 

05‑ LABORATORY AND SCIENTIFIC INSTRUMENTS (LAB)

 

NARRATIVE:

 

 

Expansion of the market for Laboratory and Scientific Instruments is supported by a healthy growth in the pharmaceutical, food processing and biotechnology industries. Analytical instruments usage is rising rapidly in many areas, including that of pollution monitoring and quality control of industries, while private testing laboratories, including drug analysis, offer a growing market. On‑line analytical instruments are penetrating the traditional process control market as their customers require faster and more accurate data to improve control of products processes for better quality and less waste.  Accordingly, there will be an increasing market for U.S. analytical instruments.  The U.S. shares about 14% of this market.  An average annual growth rate of 5‑10% is expected during next two years.

 

Most promising subsectors within the sector, along with estimated 1999 total market size of each subsector (USD million):

‑ Analytical Instruments                   93

‑ Measuring and Controlling Instruments    242

 

 

DATA TABLE:

 

                             1997   1998   1999

 

A) Total Market Size         442    505    555

B) Total Local Production    29     32     35

C) Total Exports             5      7      8

D) Total Imports             418    480    528

E) Imports from the U.S.     60     64     74

 

Import and export statistics for 1997 were provided by ICEP ‑ Instituto de Comercio e Turismo de Portugal (the Portuguese Foreign Commerce Institute). All other statistics are unofficial estimates.

 

05 ‑ COMPUTERS AND PERIPHERALS (CPT)

 

NARRATIVE:

 

Portuguese market for computers and peripherals (C&P's) reached US $685 million in 1997 and is expected to increase to US $774 million in 1998 and US $874 million in 1999.  Domestic demand must be met by imports, which totaled US $736 million in 1997 and are expected to continue growing at the high level of 13% per year. The share of US imports in the Portuguese market for C&P's is about 9%. Holland with a market share of 26%, followed by France and Germany with shares of 13% each are the US's major competitors but much of the equipment shipped from Europe comes from subsidiaries of US companies. The real market share of US C&P's is more than 66%. US very large multiuser systems dominate their market segment. Four US companies are among the ten largest C&P's suppliers and have about 59% of the market. Demand and imports are expected to continue growing over the next three years with the share of US products experiencing a moderate recovery.

 

Most Promising Subsectors within the sector and corresponding market size (1997 estimate) are:

 

    HS        Description                  Value of imports                 (US$ millions)

 

  84714990 ‑ Multiuser PC systems         86

  84715090 ‑ Large computers/mainframes   81

  84716040 ‑ Printers                     86

  84716090 ‑ Input equipment/POS systems  79

  847330   ‑ Parts and accessories

    for all types of computers             194

 

 

DATA TABLE:

                                                                   1997    1998                    1999

A)  Total Market Size:      685    774    874

B)  Total Local Production: 33    37    42

C)  Total Exports:          84     95    108

D)  Total Imports:          736    832    940

E)  Imports from the U.S.:  68    77    87

Exchange rate:               170

 

Import and export statistics for 1997 were provided by ICEP‑Instituto do Comercio Externo de Portugal (the Portuguese Foreign Commerce Institute). All other statistics are unofficial estimates.

 

 

06 ‑ POLLUTION CONTROL EQUIPMENT (POL)

 

NARRATIVE:

 

 

As a member of the EU, Portugal is required to incorporate into its environmental laws all the EU's environmental directives issued by the Community, including standards for water and air quality, and urban solid waste treatment and recycling.  Accordingly, best sales prospects for U.S. exporters include filtering and purifying machinery and apparatus, sensors and analyzers, recycling equipment, and heavy metal collecting equipment.  Over a five‑period beginning in January 1994, several billion dollars will be spent on solutions to Portugal's environmental problems.  The Portuguese Government intends to spend US 2.4 billion on water supply and water treatment infrastructure projects. Plans are also underway to provide adequate treatment for about 35% of the national urban solid waste produced.  Funded by EU (USD 984 million) and Portuguese national and municipal budgets (USD 260 million), the total cost of solid waste projects is expected to be USD 1.2 billion.  The U.S. shares about 6% of this market.  An average annual growth rate of 10‑15% is expected during next two years.

 

Most promising subsectors within the sector, along with estimated 1999 total market size of each subsector (USD million):

‑ Filtering and Purifying Machinery and Apparatus  137

 

DATA TABLE:

 

                             1997   1998   1999

 

A) Total Market Size         146    169    185

B) Total Local Production    25     28     30

C) Total Exports             16     16     17

D) Total Imports             137    157    172

E) Imports from the U.S.     9      10     12

 

Import and export statistics for 1997 were provided by ICEP ‑ Instituto de Comercio e Turismo de Portugal (the Portuguese Foreign Commerce Institute). All other statistics are unofficial estimates.

 

07 ‑ APPAREL (APP)

 

NARRATIVE:

 

The textile industry is concentrated in the north of Portugal employing about 25% of labor force and is responsible for about 25% of total Portuguese exports.  Apparel is the most important sector and has grown significantly over the last decade.  There are many new clothing chains operating in this market.  Portuguese imports are divided into three segments: fashion products (imported mainly from Italy and France); medium‑priced good‑quality apparel (in which U.S. products generally compete); and less expensive articles (from Far East).  Imports of apparel cover about 17% of market demand.  EU countries are the most important suppliers, accounting for about 90% of Portugal's imports.  The main European exporting countries are France (24%), Italy (22%), Spain (21%), and Germany (12%).  Imports of sportswear from the U.S. are expected to increase at an annual rate of about 15‑20% during next two years.

 

Apart from being very popular, U.S. clothing has a good reputation among Portuguese buyers and end‑users.  U.S. manufactured apparel is considered to be durable and of high quality.  Franchisers of apparel, mainly casual and sportswear should look to Portugal and the potential it offers.   U.S. designers may consider having their clothing manufactured in Portugal and exported from Portugal to other EU countries.

 

 

Most promising subsectors within the sector, along with estimated 1999 total market size of each Subsector (US$ million):

‑ Casual wear (men, women and children)    1,620

‑ Sportswear                               1,520

‑ Lingerie                                 1,350

 

DATA TABLE:

                             1997   1998   1999

A) Total Market Size         5,808  6,380  7,129

B) Total Local Production    6,812  7.485  8,234

C) Total Exports             2,008  2,210  2,320

D) Total Imports             1,004  1,105  1,215

E) Imports from the U.S.     5      6      7

 

Import and export statistics for 1997 were provided by ANIVEC ‑ National Association of Apparel Manufacturers. All other statistics are unofficial estimates.

 

08 ‑ AIRPORT AND GROUND SUPPORT EQUIPMENT (APG)

 

NARRATIVE:

 

Portugal's increase in aircraft, passenger and air cargo traffic, the expansion and modernization of existing airports, and plans for the construction of a new national airport foresees a growing market for airport ground support and handling equipment. ANA‑Aeroportos e Navegacao Aerea EP and its affiliate ANAM (Madeira airports) is the public enterprise authority which operates and manages the nine airports in continental Portugal, Azores and Madeira islands.   ANA is also responsible for two flight information regions, one located in Lisbon and the other in Santa Maria, Azores.  Planning has started for a new USD 2.1 billion national airport scheduled to open in 2007. The Lisbon airport will be operating at capacity by 2007 as a steady 6% increase in passenger traffic, presently 13 million people per year is projected. ANA EP plans to invest USD 200 million by 2000 in the renovation and modernization of the international airports of Porto, Lisbon and Faro. The largest investment share will be for Lisbon airport, USD 114 million. Porto's airport will receive USD 36 million and approximately USD 40 million will be spent upgrading Faro's airport.   The Portuguese airports will be privatized through ANA's privatization scheduled for the end of 1998. GOP seeks to establish aircraft components as a major foreign investment area, especially joint ventures, among others with OGMA‑Oficinas Gerais de Material Aeronautico (Aeronautical General Workshops). U.S. ground support equipment (mostly air navigational equipment) in 1997 accounted for approximately 11% of the total Portuguese market with the U.S. as the major supplier.

 

DATA TABLE (Calendar Years):

                             1997   1998   1999

 

A)  Total Market Size:      65    67    69

B)  Total Local Production  27    30    33

C)  Total Exports:          15    20    22

D)  Total Imports:          53    57    58

E)  Imports from the U.S.     7      8      9

 

 

09 ‑ ELECTRICAL POWER SYSTEMS

 

NARRATIVE:

 

NB: This sector is listed only because it is a regional Best Prospect for the Showcase Europe program. Portugal imports close to 80% of its energy requirements, the remaining 20% comes from domestic production. Power generation in Portugal is either thermal or hydroelectric. Portugal does not have nuclear power. The Portuguese electricity supply industry was restructured in mid‑1994 when the state‑owned producer and distributor of electricity, Electricidade de Portugal (EDP) was broken into operating groups. The EDP holding group, called Grupo EDP, coordinates the group's operations and strategy; its production company Companhia Portuguesa de Producao de Electricidade (CPPE); a grid company, Rede Electrica Nacional (REN); four regional distribution companies, (divided into north, south, central Portugal and Lisbon, and the Tagus river valley); and ten service companies. 48% of grupo EDP has been privatized, of which the Spanish company Iberdrola acquired 2.25% as the strategic partner. An additional 2.25% of Grupo EDP is reserved for a future second strategic partner. Over a five‑year period from 1994/1999, the EU is funding an Energy Program to develop alternative sources of energy in Portugal. The funds allocated to this program total about USD 1.2 billion, composed of approximately USD 429 million from the EU, USD 36 million from the Portuguese Government, USD 419 million from public companies and USD 320 million from the private companies. The installed capacity at power plants of EDP Group was 7,522 MW at the end of 1996 of which hydroelectric accounted for 3,957 MW (53%) and thermoelectric power plants accounted for 3,555% (47%) of the total).  In 1996 Portugal had a total power demand of 30,285 Gwh, a 5.5% increase over 1995. Co‑generation in Portugal offers major opportunities for growth. In 1996, co‑generation units produced 3,420 Gwh, of which 816 Gwh went to the national grid. Portugal started operating in 1997 its USD 650 million, 500 mile, 28 inch natural gas pipeline that runs from Sines in the south to Valencia in the north.  The private company Turbogas operates Portugal's first natural gas‑fired power plant at Tapada do Outeiro (northern Portugal).

 

DATA TABLE (Calendar Years):

                             1997   1998   1999

 

A)  Total Market Size:      216   228   250

B)  Total Local Production:   39     41     43

C)  Total Exports:            32     34     37

D)  Total Imports:          209   221   243

E)  Imports From the U.S.:    8      8.5     9

   

    The above statistics are unofficial estimates.

 

10 ‑ AUTOMOTIVE PARTS / SERVICE EQUIPMENT

 

NARRATIVE:

 

NB: This sector is listed only because it is a regional Best Prospect for the Showcase Europe program. The total Portuguese market for Auto Parts and Service Equipment was USD 1.3 billion in 1997 and an estimated growth rate of 4‑6% is expected over the next three years. It should be kept in mind that a large percentage of this is for use by local auto assembly plants.

 

The Portuguese automobile market exploded six years ago, as a rising standard of living and EU money raised income levels.  The market for new automobiles is now relatively flat.  Automobile prices in Portugal are among the highest in the EU and the average vehicle on the road is approximately 4‑5 years old. However, the Portuguese market for automobile components has good potential and imported equipment is needed.  The independent component industry is still relatively unsophisticated with production focusing on the manufacturing of low‑tech products.  Demand for automotive components is projected to increase especially as the national automotive park ages.

 

Best prospects:

 

HS 842123                    Oil or fuel filters

HS 851110                    Sparkplugs

HS 851180                    Motor Diagnosis Equipment

HS 870839                    Brakes

HS 870870                    Wheels/rubber tires

 

 

11 ‑ TOURISM (TRA)

 

Narrative

 

NB: This sector is listed only because it is a regional Best Prospect for the Showcase Europe program. Statistics for US arrivals rank Portugal 48th in 1997. This is an increase of 10.6% compared to the previous year. In 1997, 62,877 visitors entered the US compared to 56,847in 1996.

 

Portugal has a large number of emigrants living in certain areas of the US, thus generating a reasonable amount of Portuguese traveling to those regions. CS Portugal is promoting States that have large Portuguese communities as tourist destinations and is emphasizing tourist attractions in each of those States.  The objective is to increase the interest and visits by Portuguese tourists to these attractions when they are in the U.S.  CS Portugal works closely with State Tourism Offices and other Tourism entities and organizes Familiarization and Press trips to the destinations we promote.  Current destinations are California, Florida, Louisiana, Maryland, Massachusetts, Nevada, New Jersey and Rhode Island.

 

 

NR ‑ DEFENSE ARTICLES AND SERVICES

 

NARRATIVE:

 

Note: Although Defense is a best prospect it is not rated since products come from a variety of sectors.) This sector is not rated The Portuguese Military plans to spend approximately USD 205 million per year for the next five years (1998‑2003) on force modernization.  Although the domestic defense industry currently consists primarily of the state owned manufacturing firms and several private firms marketing defense products throughout the world, Portugal is moving toward privatization and downsizing of the Military industrial complex to reduce costs.  The Portuguese Government has established a holding company, Empordef (Empressa Portuguesa de Defesa), under the direction of the Ministry of Defense, which is responsible for all components of the military industrial complex (e.g. small arms production, software development, maintenance and overhaul facilities, bakeries, uniform manufacturing).  Empordef's charter centers on a five‑year investment and development plan for Portuguese defense industries.  Future efforts will include the restructure or dissolution of several organizations under Empordef.  Empordef will also be the decision‑maker concerning any investment in facilities and equipment required for expansion of defense industry capabilities.  Empordef, in conjunction with ICEP (Investimentos, Com rcio e Turismo de Portugal), will play a significant role in the evaluation of defense industry offset programs associated with future procurements.  The greatest opportunities for American businesses are in cooperative production in Portugal.  America's reputation for low prices, high quality and large market share make it a valuable business partner.  As the emphasis continues on unity within the European Union, the barriers to U.S. access to this market will grow.  But Portugal could still be the gateway through which American firms gain access to the much larger European market.

 

Opportunities for cooperative production within the defense industry include small arms production and software development.

 

Because of the recent Modernization program, there will be an ongoing need for logistic support for these systems in addition to periodic planned upgrades. In order to stretch limited budget resources, new systems acquisitions will be tightly controlled with financial incentives remaining a key part of any negotiation.  Major acquisition projects planned for the future are:

 

Army:

    Air Defense Radar (comparable to U.S. systems: AN/MPQ‑64, Sentinel Radar, and the Portable Search and Target Acquisition Radar (PSTAR)

    Weapon Locating Radar (comparable to U.S. systems: AN/TPQ‑36, FIREFINDER Radar)

Main Battle Tank Upgrade (M60A3)

    Light to Medium Multi‑role Helicopters

 

Navy:

    New Diesel Submarine Purchase (U.S. opportunities: MK 48 ADCAP Torpedoes, Sub‑launched Harpoon Missiles)

 

Re‑equipping the Marines

    ASW modernization for Joao Belo class frigates

 

Air Force:

F‑16 Aircraft

F‑16 Mid‑life Upgrade

AMRAAM

    Long Range Early Warning and Ground Control Intercept Radar

SAR Helicopters

 

    Any major acquisitions will be the responsibility of MOD.  The services generate requirements to MOD, which are submitted for approval by Parliament. Under the "Third Military Programming Law," each service has the authority to determine allocation of funds within broad spending categories (e.g. Maintenance of Blue‑Water Capacity).  Contracting and negotiation are basically open processes with intense negotiations usually occurring after preliminary bids are received.  There are no barriers to U.S. companies desiring to do business with MOD.  However, the EU continues to pressure Portugal to buy as much as possible from within Europe.  U.S. companies also need to be aware of the Portuguese requirement for 100% offsets on all defense contracts.

 

Contracting offices within the services are specific for different types of procurements, however, the first point of contact for discussion of requirements and potential interest in new products will be the logistic divisions at each of the service's headquarters.  The following is a list of useful contacts for procurement and offset issues:

 

MOD:

 

Portuguese Ministry of Defense:

    National Armaments Directorate, Vice Director: MGEN Melo Correia

 

Director Nacional do Armamento

e Equipamento

Misterio da Defesa

Avenida Ilha da Madeira 1

1400 Lisboa, Portugal

 

Army:

Divis o de Logistica

Estado‑Maior do Ex rcito

Rua Museu de Artilharia

1196 Lisboa, Portugal

 

Navy:

Chefe de Divis o de Logistica

Estado‑Maior da Armada

Praca do Com rcio

1188 Lisboa, Portugal

 

Air Force:

 

Chefe da Quarta Divis o (Logistica)

Estado‑Maior da Forca Aerea

Avenida Leite de Vasconcelos

Alfragide

2700 Amadora, Portugal

 

ODC:

 

Office of Defense Cooperation:

Chief, ODC: COL Jesse Perez, USA           Tel: 351‑1‑770‑2277

    DCA Officer: CDR Carol Desmarais, USN  Tel: 351‑1‑770‑2261

 

(U.S. mail)

Chief, Office of Defense Cooperation

PSC 83, Box ODC

APO AE 09726

 

(International Mail)

Chief, Office of Defense Cooperation

Embaixada dos Estados Unidos

Avenida das Forcas Armadas‑‑Sete Rios

1600 Lisboa, Portugal

 

Offsets:

 

Empresa Portuguesa de Defesa

 (Empordef)

Avenida Julio Dinis, 9‑11

1050 Lisboa, Portugal

 

Investimentos, Com rcio e Turismo de Portugal (ICEP)

Direc  o de Desenvolvimento de Mercados

Avenida 5 de Outubro, 101

1032 Lisboa, Portugal

 

 

    BEST PROSPECTS FOR AGRICULTURAL PRODUCTS

    (1,000 Metric Tons)

 

 

 

‑ SOYBEANS

 

NARRATIVE:

 

 

Soybeans are the number one U.S. agricultural export to Portugal in value terms (83 million USD during CY‑1997).  The level of imports will be up in CY‑1998, stimulated by competitive prices as well as a strong demand for oilmeal from the feed sector.  U.S. sales are affected by the level of prices of South American beans.  Brazil is the leading competitor (317,000 Mt in CY 1997).

 

 

DATA TABLE (Calendar Years):

 

                             1997   1998   1999

                             Units: 1,000 M.T.

 

A)  Total Market Size:      615    700    780

B)  Total Local Production:   0      0      0

C)  Total Exports:            9    10    11

D)  Total Imports:          624    710    791

E)  Imports from the U.S.:  275    313    349

 

Trade statistics for CY‑1997 were provided by INE ‑ National Statistics Institute.  All others are unofficial estimates.

 

‑ CORN

 

NARRATIVE

After soybeans, corn was the number two CY‑1997 U.S. agricultural export to Portugal (69 million USD).  Grain exports into the EU are subject to high tariffs, but the U.S. has access to a special Portuguese 500,000 MT corn quota for non‑EU suppliers, under which the 1997 and past years' exports took place.  Policy problems related to the clearance process of new bio‑engineered corn varieties seeded in the US have led to a temporary suspension of corn imports from the U.S. during CY‑1998.  Trade with the US will revert back to its previous level as soon as the EU has developed a speedier process of clearing new seeds varieties.  The local feed industry has a marked preference for U.S. corn, which supplied 100% of the market till Portugal joined the EC in 1986 and virtually all of the market under the special quota until the political problems of 1998.  France is the major competitor (454,000 Mt in CY‑1997).

 

DATA TABLE (Calendar Years):

 

                             1997   1998   1999

                                                          Units: 1,000 M.T.

 

A)  Total Market Size:      1,896  2,030  2,050

B)  Total Local Production:   815    830    830

C)  Total Exports:              2      2      2

D)  Total Imports:          1,083  1,202  1,222

E)  Imports from the U.S.:    491      0    500

 

 

Trade statistics for 1997 were provided by INE ‑ National Statistics Institute.  All others are unofficial estimates.

 

‑ CORN GLUTEN FEED (C.G.F.)

 

NARRATIVE:

C.G.F. is an important agricultural product for U.S. exporters, even if current corn price trends have been displacing CGF in feed production.  Moderate reductions in CGF imports are anticipated for CY‑1998 and CY‑1999 as a consequence of the higher 1997 and 1998 EU corn crops.  The U.S. is virtually the only supplier of this product, which totaled 69 million USD in CY‑1997.

 

DATA TABLE (Calendar Years):

 

                             1997   1998   1999

                             Units: 1,000 M.T.

 

A)  Total Market Size:      537   510   500

B)  Total Local Production:    0      0      0

C)  Total Exports:            11     11     11

D)  Total Imports:          548   521   511

E)  Imports from the U.S.:  534   508   498

 

Trade statistics for 1997 were provided by INE ‑ National Statistics Institute.  All others are unofficial estimates.

 

 

 

 

    SIGNIFICANT INVESTMENT OPPORTUNITIES

 

As Portugal rapidly integrates into the EU and Portuguese economic development approaches the level of other economies in the Union, the number of business opportunities increases and the country becomes a more attractive destination to exporters and investors.

 

Importation will grow because industrial modernization requires a large volume of machinery, equipment and instruments and consumers require more and better products.  Inter‑EU import duties have been wiped out and import duties vis‑a‑vis third countries have been reduced to EU levels.

 

Given the priorities of the EU and the Portuguese government in the spending of structural funds and considering where U.S. companies have a clear technological and industrial edge, the following sectors are the most attractive:

 

‑ telecommunications

‑ environmental pollution control/ waste management

‑ health systems and medical equipment

‑ computers and peripherals, software

‑ energy conservation

‑ seafood

‑ laboratory equipment

‑ franchising

‑ upscale tourism

‑ port renovation

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal06 Portugal: Trade Regulations & Standards <A>=Portugal

 

 

VI. TRADE REGULATIONS AND STANDARDS

 

 

    TRADE BARRIERS

 

The EU Customs Code (Code) was fully adopted in Portugal as of January 1, 1993. Special tariffs exist for tobacco, alcoholic beverages, petroleum and automotive vehicles. The Code adopts the directives of the General Agreement on Tariffs and Trade (GATT) including the amendments that resulted from the Uruguay Round of which Portugal is a signatory member.

 

Portugal uses the Harmonized Nomenclature and Classification System (HS) and applies import duties according to a maximum and minimum rate schedule. The minimum tariff schedule is applied to goods originating in countries entitled to the benefits of most‑favored nation treatment (that is, members of the GATT and countries with which the EU has signed trade agreements) including the United States and most other countries.

 

Most import duties are levied on an ad valorem basis. However, specific tariffs and compound tariffs (the basis for weight may be gross, legal net or actual net weight) are also used for some imports. Please note that importers must pay the value‑added tax (IVA) which ranges up to 17% in full at the time of importation from a non‑EU country.  Imports from EU countries only pay the IVA when a product is sold.  This detail encourages many distributors to import indirectly from the U.S. via other EU countries.

 

 

    CUSTOMS VALUATION

 

The customs value of imported goods is found by a set of six methods. The most commonly used customs value is the "transaction value method", which is the sales price in open market conditions when the product is sold in EU Customs Territory. If this method cannot be applied the others may be successively used, the sixth being a last resort. The "transaction value method" is based on the price actually paid by the importer to receive the merchandise in EU territory (no matter the port of entry).

 

The invoice price is generally used as the "transaction value method" of an import if it is clear that the price reflects market conditions and no doubt exists as to the accuracy of the details supplied. The transaction value method is usually the CIF price including any brokerage commissions and packing and excluding any duties payable in Portugal or EU countries.

 

 

    IMPORT LICENSES

 

Because Portugal is a member of the EU, the majority of imported products enjoy liberal import procedures. However, there are certain products which require import licenses called import certificates for agriculture products and international import certificates for strategic/dual use products (products that may be used for both military and civilian purposes). For dual use products a certificate of delivery may also be required. There are also some licenses required for the import of textile products and for some industrial products from certain countries although not from the United States. Applications for import licenses should be submitted to the General Directorate of External Commerce. Tobacco, alcoholic beverages and automobiles are still subject to some import controls, generally resulting from bilateral agreements.

 

 

    EXPORT CONTROLS

 

Since May 1988 Portugal has adopted EU directives regarding exportation. Presently, Portuguese exporters need to obtain an export declaration (this is a simplified procedure generally handled by a customs house broker) before they ship their merchandise. The export declaration is used for Portuguese Customs purposes but one copy should stay together with other export documentation.

 

 

In principle, the export declaration cannot be obtained without a receipt of deposit confirming that the merchandise is physically deposited in a customs area or an export warehouse. Export warehouses are approved by Customs authorities and generally facilitate the process of exporting. They do so by issuing export declarations as soon as the exporter informs the Customs authorities that the merchandise is available, and by making said merchandise available for Customs inspection.

 

Portuguese Customs regulations have recently approved the implementation of simplified export proceedings. This allows authorized exporters, exporters of perishables and express mail operators to export merchandise directly from their establishments. They are only required to present a commercial invoice to the Customs Authorities. The deposit of a guarantee is no longer required for exporters to have access to simplified export procedures.

 

 

    IMPORT/EXPORT DOCUMENTATION

 

The following documents are required for ocean or air cargo shipments to Portugal: a bill of lading or an airway bill accompanied by commercial invoices.

 

Certain products require special documents: food products need a certificate of health in Portuguese; electric materials and construction equipment/machinery need a certificate of conformity to EU directives; grapes, alcoholic beverages and tobacco need a certificate of authenticity. Certificates of origin may also be required if the origin can in any way be attributed to a country subject to quantitative or other restrictions.

 

Bills of Lading and Airway Bills ‑ Bills of lading and airway bills require no consular legalization. However, these documents should, if possible state the origin. "To order" bills of lading are acceptable if they bear the shipper's endorsement. Two copies of the document used in Portuguese or English are required.

 

Commercial Invoices ‑ Portuguese Customs requires two copies of commercial invoices, but at least one additional copy should be provided to the importer. Commercial invoices should have an accurate and specific description of the goods with Free On Board (F.O.B.) value followed by an itemized description of expenses or Cost Insurance and Freight (C.I.F.) value. The invoice should indicate the country of origin. If the invoices are intended to certify the origin of the goods, they must have a certification by a chamber of commerce (or by U.S. Customs or port authorities).

In cases involving commodities that have undergone industrial transformation not representing full process of manufacture in the country of origin, or which have passed through free ports or zones, the respective commercial invoice shall bear notation issued by the Portuguese Consulate having jurisdiction in that area.

 

Certificate of Origin ‑ Certificates of origin are not required on direct shipments (ocean, air or parcel post) or for goods transshipped via a waybill in which the origin is stated. For shipments not covered by a commercial invoice, a through bill of lading or air waybill stating the origin must be accompanied by a certificate of origin if the origin can be attributed to one country being subject to quantitative or any other restrictions.

 

Certificates of origin forms are obtainable from Portuguese consulates or authorized Chambers of Commerce. Certificates must be authenticated by an authorized Chamber of Commerce or the Portuguese consul, upon presentation of satisfactory evidence of origin, either at the port of original shipment or the port of transshipment.

 

 

    TEMPORARY ENTRY

 

Foreign goods may enter Portuguese territory under temporary duty‑free admission. Temporary entry can be allowed for goods in transit, for manufacturing, for temporary storage in bonded warehouses or for temporary importation. Generally temporary entry of goods requires the deposit of a guarantee for import duties and VAT. However, in some cases, exemptions and partial guaranties can be made. In transit merchandise can be entered without guarantee by residents of the EU who make regular entries in transit or under carnet TIR, carnet ATA or a NATO 302 form. Guaranties are reimbursed when the merchandise leaves the territory of the EU. Professional materials, merchandise to be presented in exhibitions, teaching materials, medical/surgical and laboratory equipment, and other materials listed in the EU customs code can be temporarily imported duty‑free under a carnet ATA. Temporary importation allows the merchandise to stay in the EU territory as foreign merchandise for a period of 24 months.

 

 

    LABELING, MARKING REQUIREMENTS

 

Generally all products must be marked according to EU directives.

 

Imported goods need to be marked with an indication of origin. The indication "made in" is no longer accepted in Portugal. All imported products sold directly to the public must be marketed with the label "Fabricado em" which is the Portuguese translation of "Made in".  False indication of origin is prohibited.

 

Generally all products directly sold to the public must have their labels or markings translated into Portuguese especially the composition and usage instructions and should indicate clearly its validity and the name and address of the importer.

 

There may be special requirements for some products such as pharmaceuticals, detergents, tobacco, fertilizers, alcoholic beverages and foodstuffs containing preservatives and colorings. There are also special requirements for the packaging and labeling of dangerous or toxic products.

 

Jewelry and other articles of gold, silver or platinum must be assayed and hallmarked in Portugal by the assayer's office in Lisbon or Porto. The importation of these articles is limited to those firms or persons registered in the assayer's office.

 

 

 

There are no special requirements for marking the outside of cases for shipment to Portugal except that weights, when marked, should be in kilograms. Dangerous products must be marked according to the instructions of the UN.

 

 

    PROHIBITED IMPORTS

 

As an EU country Portugal follows the EU Customs Code and has no prohibited imports. However, some products are subject to very strict controls such as strategic products, wildlife, hazardous articles, non‑sport firearms and ammunition, etc.

 

 

STANDARDS (E.G. ISO 9000 USAGE)

 

Portugal uses NP EN ISO 9000 Standards, which are equivalent to ISO 9000 standards. American exporters must demonstrate through a certifying entity that the products offered meet equivalent quality standards. On July 2, 1983 the legal framework for the "Portuguese Quality System" was established to monitor quality methods in Portugal. The "Portuguese Quality System" is organized in three areas: metrology, normalization, and qualification. The IPQ (Portuguese Institute for Quality) certifies standards in Portugal and is one of the entities responsible for the "Portuguese Quality System".

 

 

    FREE TRADE ZONES/WAREHOUSES

 

Madeira: The Madeira's International Business Center includes an Industrial Free Zone (41 licensed firms), a Financial Services Center (43 licensed bank branches), an International Services Center (2,833 licensed firms) and an International Shipping register (148 licensed firms). Madeira offers exemptions from corporate or individual income tax on licensed companies through the year 2011. It also offers grants of up to 100% of employee training costs and up to 50% of the cost of energy‑saving changes in production measures. The Free Zone offers total exemption from customs duties on goods and raw materials imported into the zone; exemption from quotas on exports to the EU of goods produced in the zone; no payment of EU duties on local value‑added; and no payment of EU duties on products incorporating EU raw materials and components. Foreign‑owned firms have the same opportunities as domestic firms.

 

Azores: The Azores has established a Free Trade Zone on the island of Santa Maria with tax and financial incentives.

 

Bonded warehouses: Foreign products may be entered into Portugal and be stored in bonded warehouses duty‑free for an unlimited period of time. There are five types of bonded warehouses depending on its public or private nature and whether its management is endorsed by the Customs authorities or by private entities (established in the territory of the EU). In some bonded warehouses it is possible to do some handling, assembling and or manufacturing of the stored goods.

 

 

 

    SPECIAL IMPORT PROVISIONS

 

Advanced rulings on classification: Advanced rulings on tariff classifications for each type of product may be obtained upon request, in writing, to Customs at Porto or Lisbon. The request should include the name and address of the person who wants the ruling plus detailed descriptions, composition, applications of the product and as well as samples duly packed and labeled or photographs, plans or catalogs. The nomenclature on which the classification is desired, the suggested classification and other information necessary for an adequate ruling may also be supplied.

 

 

An advanced ruling may lose validity if it is no longer compatible with new regulations or with new interpretation of the nomenclature used and this information is given to the holder of the ruling. There may a postponement (of up to six months or the period of validity of any import certificate issued) of the loss of validity of an advanced ruling ‑‑ for duty determination purposes or calculation of quantity restrictions ‑‑ if import/export contracts have already been made or certificates of importation have been issued.

 

Entry and reexport: Foreign merchandise landed in Portugal must be declared for importation or temporary entry into the EU territory within a period of 45 days if landed by sea or 20 days if landed by air or from land. After arrival, if the merchandise cannot be immediately declared to customs because documentation is missing or because of any other reason, it will be stored ex‑officio by the port authority in temporary storage customs warehouses, the cost of which is variable according to the nature of the merchandise. Any merchandise may be reshipped out of EU territory either before or after customs clearance. Normal reexportation is made when the merchandise is entered under one of the temporary entry regimes. Reexportation may be done after submission of a special customs declaration.

 

Samples and advertising materials: As an EU country and member of the Convention to Facilitate the Importation of Samples and Advertising Matter, Portugal grants duty free entry to giveaway samples properly labeled (except Tobacco and Matches), up to a duty value of 175 ECUs and up to a VAT (value added tax) value of the same amount.

 

Samples for which the duty is greater than these amounts may also be admitted duty free if they are intended for exhibitions, conventions or similar events, or other promotional purposes that justify the quantity being imported. The person making the declaration should provide justification for the larger quantity.

 

Samples are subject to the same documentation requirements that apply to ordinary commercial shipments and require a symbolic value for customs declaration purposes on the shipping documents or commercial invoices.

 

Catalogs, price lists, brochures, pamphlets may also be entered duty free under the same conditions as the samples, if the name of the manufacturer/seller is readily apparent.

 

Duty refund: Once goods have been cleared through customs, collected duties or excess payments may be refunded if at the moment of payment they were not due. Refund for undue and excess payments can be claimed within a period of three years. Refund of duties can also be obtained if a customs clearance declaration is cancelled after the payment of duties. If imported merchandise is defective or does not meet the contracted specifications and is refused and re‑exported by the importer, he may request a duty refund within a period of 12 months.

 

There are other conditions, defined by the EU Committee, under which paid import duties may be refunded. All refunds must be requested by the interested parties.

 

 

Drawback: Importers may take advantage of "drawbacks" for all types of merchandise, except those subject to quantity restrictions or any agricultural leveling duty or similar imposition when the merchandise was cleared. Drawbacks allow the reimbursement of any duties paid on raw materials, parts, or components imported for the manufacture of a product in country for later exportation. This will be possible only if there are no restrictions to the exportation of the products that resulted from the imported merchandise and that the intended exportation took place.

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal07 Portugal: Investment Climate <A>=Portugal

 

 

VII. INVESTMENT CLIMATE

 

 

    OPENNESS TO FOREIGN INVESTMENT

 

 

Government Attitude: Foreign investment is an essential part of the Portuguese government's overall strategy to modernize the economy.  A key objective of the government's 1994‑1999 Regional Development Plan (PDR) is to boost international competitiveness through increased foreign investment in transport, telecommunications, energy, agriculture, fisheries, and tourism.  The government has earmarked a large portion of the PTE 3,426 Billion (USD 20 Billion) EU‑backed PDR financing package for 1997 to 2000 to support incentives for investment (domestic and foreign).

 

Investment Regime: Portugal maintains a simple, post facto registration regime for foreign investment. Foreign investors need only register with the Foreign Trade, Tourism, and Investment Promotion Agency (ICEP) within thirty days from the day they make their investment.

 

Restrictions: Portugal restricts non‑EU investment in regular air transport to 49%.  It restricts non‑EU investment in television operations to 15% (by a single non‑EU investor).  It subjects complementary telecommunications services to licensing and restricts non‑EU investors' participation in the capital of complementary telecommunications operators to 25%.  Portugal also restricts foreign investors' participation in the capital of public service telecommunications operators to 25%.  The government has proposed legislation to modify some of these restrictions.

 

Privatization Law: Portugal's current privatization law (Number 11/90 of April 5, 1990) allows the Council of Ministers to specify restrictions on foreign participation in the privatization of state‑owned enterprises on a case‑by‑case basis.

 

 

"National Groups:" Portuguese authorities tend, as a matter of policy, to favor national groups over foreign groups in order to "enhance the critical mass of Portuguese companies in the economy."  The restrictions in the privatization law exist largely for this reason (with the original justification being that domestic groups, but not foreign investors, were nationalized at the time of the 1974 revolution.)  Even when this and other legal restrictions are removed, however, the government is in a position to use indirect measures to favor national groups over foreign firms.  In the privatization process, the government can set limits on the size of firms allowed to bid on an impending privatization, thereby reducing the ranks of the effective foreign competition.  In the regulatory process, the government can delay or deny approvals for foreign firms to expand operations or to acquire or merge with private Portuguese firms on a variety of technical grounds, thereby supporting Portuguese groups.

 

Finance/Insurance: The creation of new credit institutions or finance companies, acquisition of a controlling interest in such financial firms, and establishment of subsidiaries require authorization by the Bank of Portugal (for EU firms) or the Ministry of Finance (for non‑EU firms). In both cases, the authorities take prudential considerations into account, but in the case of non‑EU firms, the Ministry of Finance also considers the impact on the efficiency of the financial system and the internationalization of the economy.  Foreign insurers from non‑EU countries seeking to establish an agency in Portugal must post a special deposit and financial guarantee and must have been authorized for such activity for at least five years.

 

Research and Development Programs: U.S. and other foreign firms are allowed to participate in government‑backed research and development programs on par with Portuguese firms.  These programs offer cash grants of between 30% and 70% of the cost of investment in R and D.

 

Residence/Work Permits: Companies employing more than five workers must limit foreign workers to 10% of the workforce.  Companies can request exceptions to this limit if the foreign workers have special technical expertise.  EU and Brazilian workers are not considered foreign for the purpose of calculating the 10% limit.  EU workers must obtain a residence card for EU nationals but are not required to have work permits.  Non‑EU workers are required to have both a residence visa and a work permit.

 

CONVERSION AND TRANSFER POLICIES

 

Convertibility:  Portugal maintains no current or capital account restrictions.  Portugal is one of eleven EU Member States that will enter the third phase of European Economic and Monetary Union (EMU) and adopt a new single currency, the Euro, on January 1, 1999. The Portuguese Escudo is expected to be converted to the Euro at close to its central parity against the ECU (about PTE 200 per Euro).

 

Exchange Controls: The Bank of Portugal retains the right to impose temporary restrictions on capital flows in exceptional circumstances.  The import or export of gold (in any form), currency, and travelers' or other bearer checks exceeding PTE 2.5 million ($15,000) must be declared to customs.

 

EXPROPRIATION AND COMPENSATION

 

Past Expropriation: There have been no cases of expropriation of foreign assets or companies in Portugal in recent memory.

 

Future Expropriation: There is no concern about expropriation in Portugal today.  Heightened environmental concerns led to stricter zoning regulations for some existing and planned tourist projects, particularly in the southern Algarve region.  The application (sometimes retroactively) of stricter environment/zoning standards has affected the interests of some foreign (including U.S.) firms with investments in the tourism sector.

 

 

DISPUTE SETTLEMENT

 

Record of Disputes: Major industrial disputes involving foreign firms and investors are rare.  Portuguese courts have been the main formal means of resolving such disputes and enforcing property and contractual rights.  Many foreign (including U.S.) firms and investors consider Portuguese courts slow and ineffective.  These firms routinely seek assistance from private lawyers, lobbyists and/or their Embassies in Lisbon to resolve disputes through direct appeal to the appropriate government authorities.

 

International Arbitration: Portugal accepts binding arbitration of investment disputes between foreign investors and the state.

 

PERFORMANCE REQUIREMENTS/INCENTIVES

 

Investment Incentives: The Second Strategic Plan for the Modernization of Portuguese Industry (PEDIP II) makes available PTE 1,153 billion (USD 7 billion) in European Union Regional and Social Funds over the period 1994‑1999 for interest subsidies and cash grants to encourage foreign investment in industrial development.

 

‑ Two‑to‑seven‑year, interest‑free loans of up to PTE 500 million (USD 3 million) per company are available to support manufacturing investment.

 

‑ Cash grants of up to PTE 250 million (USD 1.5 million) per company are available to support non‑manufacturing investment.  Foreign investors may also apply for separate cash grants to cover up to 90% of training expenses.

 

‑ Interest‑free loans on investment projects exceeding PTE 2,500 million (USD 15 million) may be negotiated (with limits of 80% of total investment for manufacturing projects, and 65% for non‑manufacturing projects).

 

‑ Partial interest guarantees on medium‑term loans up to a limit of PTE 30,000 million (USD 175 million) may be negotiated on projects "having industrial relevance."

 

‑ Foreign investors who hire workers aged 16‑30 for indefinite periods may benefit from a 3‑year exemption from social security contributions (amounting to 23.75%) on wages paid to those workers.

 

PEDIP II now places special emphasis on interest subsidies and private sector involvement versus cash grants.  Banks, not government agencies, evaluate the financial viability of foreign investment projects.  IAPMEI, the government agency that administers the overall incentives program, reviews all applications (those submitted by banks as well as those submitted directly by investors) for consistency with industrial policy.  Foreign investors seeking a standard incentive package are guaranteed national treatment and are not normally subject to performance requirements.

 

 

Taxes:  Portugal has one of the lowest corporate tax rates in the EU.  The normal rate is now 34% (versus 36% before), with an additional municipal tax in certain areas of up to 10%.  U.S. companies benefit from the U.S. ‑ Portugal tax treaty, which protects U.S. investors from double taxation and extends exceptional tax reductions on profits and capital gains to investors. It reduces the withholding tax rate for the Portuguese‑source income of non‑residents to 15% for dividends and 10% for royalties and interest.

 

Special Regime: Portugal maintains a special contractual investment regime for major projects (over PTE 5,000 million/USD 30 million) that involve investment in an internationally mobile production unit.  Under the special regime, foreign investors negotiate financial and tax incentives directly with the Portuguese authorities ‑‑ usually ICEP and the Ministry of the Economy.  EU authorities must also approve all projects involving EU funding.  Foreign investors seeking incentives under the special regime must sign contracts committing them to specific performance targets ‑‑ for employment, exports, local content, technology transfer and/or training.  Investors are required to share proprietary information relating to these performance targets in order to renew or expand the incentives.  The government plans to maintain these incentive programs as long as EU funding for them is available and other countries use them.

 

Many multinational corporations have successfully negotiated large investment contracts with the Portuguese government under the special regime.  As a result, major multinationals like Ford, Texas Instruments/SamSung, Siemens, and Renault account for the largest manufacturing projects in Portugal and a large proportion of exports.  The AutoEuropa (Ford‑VW) joint venture that produces mini‑vans accounted for an estimated 20% of Portuguese merchandise exports in 1997.  These foreign direct investments have integrated Portugal's economy much more closely into world production and distribution networks and eased the process of structural adjustment in the textiles, footwear and agricultural sectors.

 

RIGHT TO PRIVATE OWNERSHIP AND ESTABLISHMENT

 

Private Ownership/Enterprise: Private ownership is limited to 49% in the following sectors: basic sanitation (except waste treatment); international air transport; railways; ports; arms and weapons manufacture; and airports. The government requires private firms to obtain concessions, contracts, and licenses to operate in a number of sectors (public service television, waste distribution, waste treatment), but grants these on a non‑discriminatory basis. Foreign firms have the right to establish themselves in all economic sectors open to private enterprise.  Foreign investments that affect public health, order or security, or which relate to the arms industry, require prior approval of the competent authorities.

 

Competitive Equality: Competitive inequalities between public and private firms have been reduced in recent years.  In the financial sector, private banks that have grown through mergers and acquisitions now compete on equal footing with the remaining public bank.  State‑owned entities still maintain competitive advantages in airline transport and telecommunications.

 

 

Privatization Program: Portugal is completing the last phase of a wide‑ranging privatization program that generated $17.2 billion in proceeds between 1989 and 1997.  The government used more than half of the proceeds to reduce public debt.  Privatization reduced the state‑owned enterprise presence in the economy to less than 10% in 1997 from almost 20% in 1989. It reduced total employment in the state‑owned sector to 2.8% of total employment from 6.4%.  The company plans to privatize seventeen companies during 1998 ‑ 99, including TAP‑Air Portugal, Gas de Portugal, the Portuguese Airport authority, and the agricultural giant EPAC.  There will also be second and third offerings of other companies, including CIMPOR, PETROGAL, EDP, and PORTUCAL INDUSTRIAL.

 

     PROTECTION OF PROPERTY RIGHTS

 

Patents:  Portugal is a member of the International Union for the Protection of Industrial Property (WIPO) and a party to the Madrid Agreement on International Registration of Trademarks and Prevention of the Use of False Origins.  The Munich Convention on European Patents went into effect on January 1, 1992.  Current Portuguese law extends the terms of patents applied for or already in force on January 1, 1996, to the WTO TRIPS‑consistent 20‑year‑from‑date‑of‑filing term.

 

Copyrights:  The current Portuguese law on copyright protection is in accordance with TRIPS.  The government is in the process of transposing the EU Directives on Duration, Rental, and Broadcasting into law.  Informatics legislation entered into force in 1991.  This legislation has improved the enforcement of copyright law and has increased the sale of computer software. The Portuguese Association of Software Producers (ASSOFT) has conducted an aggressive public awareness campaign that has included raids and seizures of illegal software at large companies.  Significant enforcement problems remain and are exacerbated by lengthy delays in conducting court cases.

 

Trademarks:  Portuguese industrial property law provides for protection of trademarks in accordance with national convention.

 

TRANSPARENCY OF THE REGULATORY SYSTEM

 

Competition Law: Portugal's revised competition law (Decree‑Law 371/93 of October 29, 1993) brought Portuguese legislation into line with European Union standards and the needs of an open economy and integrated markets.  The law has helped to improve competitive conditions for consumers in some areas.  Nevertheless, administration of laws and regulations continues to favor producers over consumers in important instances.

 

Bureaucratic Procedures: Standard operating procedures in Portugal are often inconsistent with efficient investment and business operations.  Decision‑making tends to be overly centralized and obtaining government approvals or permits can be time‑consuming and costly, particularly for small‑ and medium‑sized foreign investors and entrepreneurs.  Some U.S. firms report substantial delays and red tape in accomplishing such basic tasks as registering companies, filing taxes, receiving value‑added tax refunds, and importing vehicles.  Portugal still charges a stamp tax on many transactions.

 

 

 

EFFICIENT CAPITAL MARKETS AND PORTFOLIO INVESTMENT

 

 

Financial Markets: Market conditions determine the allocation of credit and the level of interest rates.  The Bank of Portugal intervenes in the money and foreign exchange markets as necessary to ensure stability of the Escudo.  Foreign investors have ready access to credit and other financing on the local market.  Legal, regulatory, and accounting systems are consistent with international norms.

 

Financial Instruments: The private sector has access to a wide variety of increasingly sophisticated financial instruments.  Bonds have become the preferred medium term financing instrument for the business sector.  Bonds and stocks are traded on four markets in Portugal: the Lisbon Stock Exchange regular sessions; special stock exchange sessions (used for privatization); the block trading market; and the over‑the‑counter market.

 

Portfolio Investment: The favorable economic outlook for Portugal, a strong credit rating for foreign currency (AA‑) and Escudo‑denominated (AAA) government debt, and assured participation in the European single currency stimulated substantial inflows of foreign portfolio investment into Portugal in 1997.  Total inflows rose to $7 billion in 1997 versus $4.2 billion in 1996.  The stock of foreign portfolio investment grew to $33.5 billion (about 33% of GDP) in February 1998 from $20.1 billion (about 18% of GDP) in December 1996.  Of the total stock of foreign portfolio investment in Portugal, 55% is currently placed in government bonds (75% of which denominated in foreign currencies) and 43% in stocks.  British investors hold 26% of total foreign portfolio investment in Portugal, U.S. investors 20%, German investors 11%, and French investors 9%.  Foreign banks, investment funds, and insurance/pension funds are the largest foreign portfolio investors.  Portugal incorporated the EU's investment services directive into law on December 5, 1996.

 

Stock Market: Relatively few Portuguese firms raise capital on the stock market.  The larger Portuguese multinationals actively use the market and court foreign investors.  Many middle market firms remain closely held or are not prepared to meet public disclosure requirements for issuing and listing shares.  Most of the new share issuance in 1997 related to privatization of state‑owned enterprises or capital increases by larger, already‑listed firms. In 1997, total turnover on Lisbon's securities exchange amounted to 36% of GDP and total market capitalization (stocks and bonds) rose to 80% of GDP.  Market capitalization exceeded PTE 18.5 billion (more than 100% of GDP) in early 1998. The Lisbon Stock Exchange General Index rose 65% in 1997 (41% in dollar terms). Morgan Stanley Capital International (MSCI) upgraded Portugal from the emerging markets index to the developed markets index (MSCI EAFE) on December 2.

 

Defensive Measures: Some private firms attempt to maintain control through statutes such as those that limit voting power of certain categories of shareholders.  Some firms attempt to prevent mergers and acquisitions that might affect their interests by invoking the tacit support of commercial regulatory authorities.  Most statutory measures are designed to protect against any potential loss of control (i.e., any hostile takeover), domestic or foreign.  Defensive measures involving regulatory authorities usually involve a foreign investor.  Nevertheless, an adequate tender offer for 100% of the shares can overcome most defenses.  Portuguese law requires that a hostile bidder make an offer for all the shares of a target firm if the bidder seeks ownership of more than 50% of the shares.  The bidder may make an offer for minority blocks of shares if he seeks less than 50% of the shares.

 

POLITICAL VIOLENCE

 

There have been no incidents involving politically motivated damage to projects and/or installations.  Potentially destructive civil disturbances are not likely.

 

CORRUPTION

 

Corruption is a relatively limited but enduring aspect of the business culture in Portugal. It is general practice for firms operating in Portugal to hire advisers and consultants to pursue projects.  In Portugal's business culture, well‑developed contacts are extremely important because the Portuguese feel this lends confidence and trust to business transactions.  Connected advisers are commonly employed to provide this extra measure of support.  These intermediaries are often very well paid for their services.  Although U.S. firms acknowledge occasional encounters with corruption in the course of doing business in Portugal, they do not identify corruption as an obstacle to foreign direct investment.

 

Portugal's basic law to combat corruption is Law 36/94 of September 29, 1994. This law clarifies the kinds of business and financial corruption that will be subject to criminal penalties.  The penalties for acts of corruption committed in the exercise of public functions are specified in the Penal Code (Article 420).  The penalties for conviction on corruption charges are one to six years in prison and/or heavy fines, depending on the nature of the crime.  Primary responsibility for preventing and prosecuting corruption lies with the Public Prosecutor's Office and the Judicial Police.  Within the Judicial Police, the Central Directorate for Combating Corruption, Fraud, and Financial and Economic Crimes has primary action responsibility. Portugal signed and will soon ratify the OECD Convention on Combating Bribery.

 

LABOR

 

Labor Availability: Overall employment is growing very slowly, but demand is strong for engineers, skilled technicians, and white‑collar workers.  The official unemployment rate fell to 5.9% in the first quarter of 1998.  Real wages in Portugal are relatively low.  High non‑wage costs (vacation, uses, severance, social security payments of 34.75%) raise the fixed costs associated with hiring an additional employee.

 

 

Portugal's labor force is technically competent and hard working.  The quality of labor in key areas ‑‑engineers, skilled technicians, professionals ‑‑ meets the EU standard at far below the EU cost.  The labor force participation rate of 68.5% in 1997 was higher than the OECD average.  The workforce is also flexible: 5.6% of the labor force holds more than one job.

 

General Conditions: For 1997, the legal minimum wage is PTE 58,900 (about $337) per month.  The minimum wage for each job category is normally negotiated and specified in collective labor agreements.  Portugal has the lowest industrial labor costs in the EU at present (approximately $6/hour. Employees generally receive 14 months' pay for 11 months' work ‑‑ an extra month's salary is given as a Christmas bonus and as a holiday subsidy.  Total social security contributions are 34.75%: employers pay social security contributions of 23.75% on all salaries, wages, regular bonuses, and other regular income; employees pay 11%.  Foreigners working temporarily in Portugal (up to two years) and contributing to a compulsory social security scheme in their home countries are exempt from Portuguese social security contributions. The maximum legal working day is 8 hours, and the maximum working week is 40 hours.  Annual vacation is 22 working days.

 

Labor‑Management Relations: In recent years, labor/management relations have been generally good.  Strikes in the private sector are relatively rare, except in the mining sector.  Government, labor, and management signed a "Strategic Social Pact" on December 20, 1996 for the period 1997‑1999.  The Pact was renewed in 1997 but not in 1998. Labor disruption is more common in the public sector, especially in the transport sector.

 

ILO:  Portugal is a member of the International Labor Organization and adheres to the ILO Conventions Protecting Labor Rights.  Portugal ratified and is the most recent signatory to ILO Convention 138, which establishes a minimum employment age of 15 for all economic sectors.  As of January 1, 1997, the minimum working age in Portugal is 16, except for light work, thereby exceeding the ILO norm.  The number of cases of illegal employment of children under the age of 16 is declining but remains greatest in the footwear industry.

 

Choice of Technology: Changing product mixes and high non‑wage employee costs provide clear incentives for employers to adopt the most modern, productive machinery and technology.  The large foreign‑owned manufacturing plants in Portugal produce high value‑added vehicles and electronic components for export to EU markets.  The top Portuguese firms in the clothing and footwear sectors now produce for "quick response" and other higher value‑added market niches.  This generates strong demand for trained engineers and skilled technicians to manage and operate state‑of‑the‑art machinery and equipment.  It displaces thousands of less skilled workers in traditional low‑wage, low‑technology jobs with firms whose customers have switched to Eastern European, Turkish or Asian suppliers.

 

 

FOREIGN TRADE ZONES/FREE PORTS

 

 

Portugal has two foreign trade zones/free ports in the autonomous regions of the islands of Madeira and the Azores.  These foreign trade zones/free ports were authorized in conformity with EU rules or incentives granted to member states.  The authorized activities are industrial and commercial activities, international service activities, trust and trust management companies and offshore financial branches.  Companies established in the Free Trade Zones enjoy several benefits including import/export‑related benefits, financial incentives, tax incentives for investors and tax incentives for companies.

 

The Madeira free trade zone has had some success and is well known. The free trade zone of the Azores islands has not achieved the same degree of international acceptance as Madeira.

 

 

   BILATERAL INVESTMENT AGREEMENTS

 

 

Portugal has bilateral investment treaties with eighteen countries.  Ten of these agreements were in force as of June 1997.  Portugal is an active participant in efforts to negotiate a Multilateral Agreement on Investment (MAI) within the OECD framework.

 

 

Portugal:

                     Bilateral Investment Treaties

 

Country                      Signature      Entry Into Force

 

Germany                      09/16/80       04/23/82

Morocco                      10/18/88       03/22/95

Cape Verde                   10/26/90       10/04/91

China                        02/03/92       12/01/92

Guinea‑Bissau                6/14/91

Hungary                      02/28/92

Poland                       03/11/93       08/03/94

Romania                      11/17/93       11/17/94

Czech Rep.                   11/12/93       08/03/94

Brazil                       02/09/94

Tunisia                      05/11/92       12/06/94

Venezuela                    06/17/94       05/11/95

Peru 11/22/94                10/02/95

Russian Fed.                 07/22/94

Argentina                    10/06/94

Mozambique                   09/01/95

South Korea                  05/03/95

Rep. of Croatia              05/10/95

 

 

  OPIC AND OTHER INVESTMENT INSURANCE PROGRAMS

 

The potential for significant OPIC insurance programs in Portugal is limited. Nevertheless, some U.S. firms insure with OPIC in Portugal as a matter of international corporate risk management policy.  Portugal is a member of the Multinational Investment Guarantee Authority (MIGA).

 

 

 

CAPITAL OUTFLOW POLICY

 

There are no restrictions on capital outflows.  The government supports Portuguese exports and foreign investment in politically risky developing countries through a contract with the Companhia de Seguro de Creditos, S.A. (COSEC).  Under the government's Special Program of Support for the Export Sector (PEASE), state‑owned Banco de Fomento e Exterior (BFE) maintains 34 government‑backed credit lines in 17 targeted higher‑risk countries.  BFE reports increased activity with the credit lines for Algeria, Iran, Zimbabwe, and Tunisia.

 

 

MAJOR FOREIGN INVESTORS

 

 

Major Foreign Direct Investors

 

 

Company                  Industry   Foreign Control

 

Renault Portuguesa, SA   Motor Vehicles and Parts    France

Shell Portuguesa, SA     Fuel Distribution  Netherlands

Autoeuropa               Motor Vehicles and Parts    Germany

Makro, SA                Food Distribution  Netherlands

Mobil Oil Portuguesa, LDA Fuel Distribution          USA

Opel, SA                 Motor Vehicles and Parts    USA

BP Portuguesa, SA        Fuel Distribution           UK

Tisep, LDA               Electronics        USA

Siemens, SA              Electronics        Germany

Ford Lusitana, SA        Motor Vehicles and Parts    USA

Fiat Auto Portuguesa, SA Motor Vehicles and Parts    Italy

Carrefour, SA            Food Distribution           France

Philip Morris (Portugal), LDA Trade                  USA

Nestl  Portugal, SA      Food               Switzerland

Bento Pedroso Constru oes, SA Construction           Brazil

Borealis‑Pol meros, SA   Chemicals                   Finland

Ford Electr nica, LTD    Motor Vehicles and Parts    USA

Cepsa, SA                Fuel Distribution           Spain

Philips Portuguesa, SA   Electronics Netherlands

Centralcer, SA           Alcoholic Beverages         Columbia

Delphi Packard           Motor Vehicles and Parts    USA

Yazaki Saltano Portugal, SA   Motor Vehicles and Parts    Japan

Citroen‑Autom veis, SA   Motor Vehicles and Parts    France

Tejo Energia, SA         Water, Electricity and Gas  UK

IBM, SA                  Electronics        USA

Lever, LDA               Soaps and Cosmetics Netherlands

Mitsubishi, SA           Motor Vehicles and Parts    Japan

Stora Celbi, SA          Forestry Products           Sweden

Repsol, SA               Fuel Distribution           Spain

Alcantara Refinarias, SA Food                        UK

Sony Portugal, LDA       Electronics (trade)         Japan

Rover, LDA               Motor Vehicles and Parts    UK

Iglo, LDA                Food               Netherlands

Esso Portuguesa, SA      Fuel Distribution           USA

Mercedes Benz, SA        Motor Vehicles and Parts    Germany

Elf, SA                  Fuel Distribution           France

Cires, SA                Chemicals                   Japan

Hewlett‑Packard, SA      Computers and Electronics   USA

Matutano, SA             Food                        USA

Colgate‑Palmolive, SA    Soaps and Cosmetics         USA

Honda Autom vel Portugal, SA Motor Vehicles and Parts     Japan

Indelma, SA              Electronics        Germany

Bertrand Faure, SA       Motor Vehicles and Parts    France

Zara Portugal, LDA       Trade              Netherlands

Continental Mabor, SA    Chemicals                   Germany

Hoechst Portuguesa, SA   Chemicals                   Germany

Ecco'let (Portugal), LDA Textiles                    Denmark

Bayer Portugal, SA       Chemicals                   Germany

Merloni, SA              Electrical and Electronic   Italy

                                    Machinery

Citroen Lusitana, SA     Motor Vehicles and Parts    France

Solvay, SA               Chemicals                   Belgium

Sandeman & CA., SA       Alcoholic Beverages         UK

Total, SA                Fuel Distribution           France

Transinsular, SA         Transportation              Hong‑Kong

Rank Xerox, LDA          Electronics (trade)         USA

 

Source: ICEP Foreign Investment Database/"Exame" Magazine, October 1996

 

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal08 Portugal: Trade and Project Financing <A>=Portugal

 

 

VIII. TRADE AND PROJECT FINANCING

 

 

BRIEF DESCRIPTION OF BANKING SYSTEM

 

Banking:  Total assets of the banking system were approximately PTE 41 trillion (USD 241 billion) in 1997.  The purchase of Banco Comercial dos Acores (BCA) by Banco Internacional do Funchal (BANIF), the sale of Banco de Fomento e Exterior (BFE) to Banco Portugues de Investimento (BPI), and the sale of the residual government share in Banco Totta e Acores (BTA) to private investors left the Caixa Geral de Depositos (CGD) group the only financial institution in government hands at the end of 1996.  The government's share of total shareholder equity in the banking system accordingly declined to 30% in 1996 from 90% ten years ago.

 

 

The five largest banking groups in Portugal by total assets (weighted according to ownership shares) are as follows: the Champalimaud Group (USD 59 billion), including Banco Pinto e Sotto Mayor (BPSM), BTA, Credito Predial Portugues (CPP) and Chemical Bank‑Portugal; the Banco Comercial Portugues (BCP) Group (USD 55 billion), including Banco Portugues do Atlantico (BPA) and part ownership in four other smaller banks; state‑owned CGD Group (USD 53 billion), including Banco Nacional Ultramarino (BNU); the BPI Group (USD 33 billion), including BFE and part ownership in two smaller banks; and Banco Espirito Santo e Comercial de Lisboa (BESCL) (USD 20 billion).  These five groups account for an estimated 83% of total assets and more than 90% of the profits of the banking system.

 

Nevertheless, Portuguese banks remain small by European standards ‑‑ the top three noted above were ranked 81st, 85th, and 152nd largest in Europe, respectively, in 1995.  Liberalized financial markets and greater European competition limit the scope for significant oligopolistic behavior.  Financial margins declined to 2.3% in 1997 from 2.65% in 1995.  Commercial and consumer loan rates fell to 11‑12% and deposit rates to 3‑5%.  Greater consumer and business awareness of credit options and stiff foreign competition are expected to accentuate this downward trend in 1998 and 1999.

 

Banking Soundness: The average solvency ratio was in 1997 of about 8.7%.  Bad loans amount to an estimated 5.3% of total loans, in line with international norms, but are a higher percentage in the agricultural sector.  Portugal has transposed into national law key EU financial Directives covering banking coordination (the "community passport"), auditing on a consolidated basis, capital structure, solvency, and money‑laundering.  A deposit guarantee fund is in place and the Fund's resources stood at PTE 52 billion (USD 350 million) at the end of 1995.  In June 1995, deposit guarantees were extended to include deposits taken by Portuguese banks in other EU countries.  Banks' shares trade freely on the stock exchange.

 

 

                      GENERAL FINANCING AVAILABILITY

 

Short‑term and medium‑term financing are readily available. Overdrafts are the most common source of short‑term finance for corporations.  The issuance of commercial paper began in 1993 and has grown rapidly.  The placement of bonds by corporations is the preferred medium‑term financing instrument.  Intercompany borrowing is also common.

 

 

                     EXPORT FINANCE/METHODS OF PAYMENT

 

Bankers acceptances and supplier credit are commonly used to finance international trade. Most international trade is handled by commercial banks. Both Exim‑Bank and OPIC programs are available in Portugal, but are little used because commercial credit is widely available and political risks are not perceived to be high. Project financing from multilateral institutions such as the World Bank (IBRD) and the European Investment Bank (EIB) are available. Commercial banks also offer project financing.

 

 

                              PROJECT FINANCING

 

 

Contractors may be required to bring financing proposals for major projects bids on a case‑by‑case basis although generally the Government finances the project. Project financing is available for a wide variety of projects ranging from bridges to gas pipeline construction.

 

    LIST OF COMMERCIAL BANKS

 

Banco Comercial Portugu s, SA

Rua Augusta 62/74

1100 Lisbon, Portugal

Tel: (351‑1) 347 34 74

Fax: (351‑1) 342 16 77

 

Banco Borges & Irmao

Pra a do Municipio, 31

1100 Lisbon, Portugal

Tel: (351‑1)

Fax: (351‑1)

 

Banco Esp rito Santo

Av. da Liberdade, 195

1200 Lisbon, Portugal

Tel: (351‑1) 315 83 31

Fax: (351‑1) 350 89 15

 

Banco Essi, SA

Torre 3, Tierno Galvan 14

1070 Lisbon, Portugal

Tel: (351‑1) 380 85 00

Fax: (351‑1) 388 82 59

 

Banco Finatia, SA

Rua Gen. Firmino Mig, 5, 1

1600 Lisbon, Portugal

Tel: (351‑1) 720 20 00

Fax: (351‑1) 726 53 10

 

Banco Finibanco

Av. Berna, 10

1050 Lisbon, Portugal

Tel: (351‑1) 790 28 00

Fax: (351‑1) 790 28 01

 

Banco Fonsecas & Burnay

Pra a do Comercio, 132

1100 Lisbon, Portugal

Tel: (351‑1) 321 37 00

 

Banco Internacional de Credito

Av. Fontes Pereira de Melo, 27

1050 Lisbon, Portugal

Tel: (351‑1) 311 55 55

Fax: (351‑1) 314 61 65

 

Banco Internacional do Funchal

Av. Jose Malhoa, 1792

1070 Lisbon, Portugal

Tel: (351‑1) 721 12 00

Fax: (351‑1) 721 12 01

 

Banco Mello Comercial

Av. Jose Malhoa, 1682

1070 Lisbon, Portugal

Tel: (351‑1) 720 15 00

Fax: (351‑1) 720 17 66

 

Banco Nacional Ultramarino

Av. 5 de Outoubro, 175

1050 Lisbon, Portugal

Tel: (351‑1) 791 80 00

Fax: (351‑1)

 

Banco Pinto & Sotto Mayor

Rua do Ouro, 28‑3

1100 Lisbon, Portugal

Tel: (351‑1) 347 62 61

Fax: (351‑1) 342 70 78

 

Banco Portugues do Atlantico

Rua Augusta, 84

1100 Lisbon, Portugal

Tel: (351‑1) 321 10 00

Fax: (351‑1) 422 44 59

 

Banco Santander Portugal

Pra a Marques de Pombal, 2

1250 Lisbon, Portugal

Tel: (351‑1) 310 70 00

Fax: (351‑1) 310 72 34

 

Banco Totta & A ores

Rua do Ouro, 88‑2

1100 Lisbon, Portugal

Tel: (351‑1) 321 15 00

Fax: (351‑1) 321 31 80/1

 

Barclays Bank PLC

 

Av. da Republica, 50‑2

1000 Lisbon, Portugal

Tel: (351‑1) 793 50 20

Fax: (351‑1) 797 96 10

 

 

Caixa Geral de Dep sitos

Lg. do Calhariz

1100 Lisbon, Portugal

Tel: (351‑1) 346 03 51

Fax: (351‑1) 342 13 06

 

INTERNATIONAL COPYRIGHT, U.S. & FOREIGN COMMERCIAL SERVICE AND

U.S. DEPARTMENT OF STATE, 1998.  ALL RIGHTS RESERVED OUTSIDE OF

THE UNITED STATES

 

<NREC>Portugal09 Portugal: Business Travel <A>=Portugal

 

 

IX. BUSINESS TRAVEL

 

    BUSINESS CUSTOMS

 

Portugal is a country in transition culturally as well as economically.  Courtesy, in business and other spheres, is simply expected and easily extended. Legal contracts don't have the strength in business associations that personal confidence, built over years of experience, offers. Aggressiveness is not yet keen in marketing because it may be interpreted as socially offensive. Pragmatism, of the American variety, is respected but only when presented as a possible option to be taken, not as an opportunity that must be breathlessly seized.

 

In terms of everyday business the Portuguese are correct and civil. They respect the time of their appointments and expect the same from others. They are thorough to a fault, often pouring over all the documents relative to a negotiation, and not too ready "to just hit the highlights".  This is done partly to be careful (conservative) but also to demonstrate their grasp of the matter ‑ ‑ exhibiting pedantic merit rather than pragmatic merit. Many Portuguese speak two, often three languages, English being the preferred second language. Many have relatives in the U.S. and have visited North America.

 

No visas are required to visit Portugal for stays of 60 days or less. There are no travel advisories for Portugal nor have there been for many years.

 

Legal Holidays for 1999

 

January 1                ‑ New Year's Day

January 18               ‑ Martin Luther King JR's Birthday

February 10              ‑ Carnival

February 15              ‑ Washington's Birthday

April 2                  ‑ Good Friday

April 4                  ‑ Easter Sunday

April 25                 ‑ Liberty Day

May 1                    ‑ May Day

May 31                   ‑ Memorial Day

June 3                   ‑ Corpus Christi Day

June 10                  ‑ Portugal Day

June 13                  ‑ St. Anthony's Day (In Lisbon Only)

July 4                   ‑ Independence Day

August 15                ‑ Assumption Day

September 6              ‑ Labor Day

October 5                <