Responsible Tourism is what we do to make tourism more sustainable, it is about how we use tourism to create sustainable development to benefit communities and destinations.

Responsible Tourism is about taking responsibility, responding, taking action to address the social, economic and environmental issues of sustainability that arise in destinations. It is about doing something about it. It is about making a difference.

Our world’s destinations are diverse reflecting the natural diversity of our planet and the wealth of cultures that have arisen as people evolved in different environments and with particular histories, cultures and understanding of the world and of our place in it. Responsible Tourism celebrates that diversity and recognises that whilst destinations can learn from what has been done elsewhere, all solutions are local requiring the engagement of a unique set of stakeholders.

WTM Africa will be hosting a full day conference on Responsible Tourism.