We were looking for a beyond COVID-19 campaign that uses an authentic and creative narrative that creates a positive image of Africa as a tourism destination. It should tell the many positive stories about Africa, enticing visitors back to her continent.
The story-driven consumer or trade campaign must bring the Africa destination to life for viewers, giving them a taste of the destination’s culture, natural beauty, history and vibrancy. It must unleash the power of the story that naturally appeals to tourists’ imagination.
WTM Africa are pleased to announce the six finalists in the new ‘Reigniting Africa’ award category in the WTM Africa Travel & Tourism Awards. The final winner will be announced on 27 September..