We are looking for a beyond COVID-19 campaign that uses an authentic and creative narrative that creates a positive image of Africa as a tourism destination. It must tell the many positive stories about Africa, enticing visitors back to her continent.
The story-driven consumer or trade campaign must bring the Africa destination to life for viewers, giving them a taste of the destination’s culture, natural beauty, history and vibrancy. It must unleash the power of the story that naturally appeals to tourists’ imagination. The question is, does your story take them on a journey of discovery like no other wanting them to return?
Entries close on 30 June 2021, whereafter judging will commence.