Awards

This award will recognise which destination has showcased its vibrancy, culture and individuality through an innovative bespoke consumer or trade campaign that leaves the viewer pushing the destination to the top of their bucket list or wanting to return.

In today’s competitive global tourism market, geographic destinations need to stand out from the crowd to attract overseas and domestic visitors, but which tourism campaign deserves to be awarded and highlighted to the industry?

Has your destination, city or region showcased its vibrancy, culture and individuality through an innovative and persuasive consumer or trade campaign, that has achieved volume and value growth and encouraged potential visitors to put the region to the top of their bucket list or to return?

Previously the Best Regional/City Campaign, this award now encompasses all destinations other than National Tourist Boards.

This award will recognise the best Marketing Representation agency based on multiple campaigns that they’ve worked on. The agency which offers the most appropriate and/or innovative bespoke solutions to its clients and achieves outstanding results with varying budgets.

Do you possess a varied database of travel clients with which you’ve had great success with, utilizing the right channels, targeting the right audiences and developing the right strategy, exceeding your travel client’s objectives? Or are you a small agency that is new to the market, but already achieving outstanding results?

This award recognises a destination or company that delivered the most original and best performing PR campaign. The campaign will have a consistent brand message and be marketed using more than one medium, including both paid-for and non-paid-for media and activities.

Have you or your PR Agency come up with an unforgettable PR campaign which has provoked conversations and led to an increase in bookings or increased spend, seen huge amounts of coverage within targeted media outlets or helped with a much needed rebrand?

This award honours the most innovative use of in-destination technology. Has your destination, city, or region introduced technology which makes it more liveable for residents while welcoming visitors? Is your city smart? Have you used tech to manage peaks in demand? What are you doing with the data collected from tourists? Are you offering free city-wide Wi-Fi? Do you have the metrics to back up these claims? Is your public transport network visitor-friendly?

This award recognises an organisation within the travel industry that has a well implemented strategy to successfully market its products or services using digital technologies. It will also recognises tourism boards or travel brands that have used social media to effectively gain trade and consumer trust, increase brand awareness and consideration, improved loyalty through promotions and deals, offered interactive competitions and excelled in customer service through social media.

This award recognises a digital influencer(s) campaign that has had a significant impact on the Industry.

The influencer will have spent time and effort building a loyal following and built an audience that trusts them and the products and services they use. Ultimately resulting in an increase in awareness, sales, or change of opinion as part of a particular campaign.

As an extra benefit, shortlisted Digital Influencers will receive a free ticket to the Awards Night, worth at least £350 + VAT.

The Best in Wellness award will recognise and reward the organization (including country, region or city/town) delivering an inspiring wellness initiative. The judges will be looking at those that have spent time supporting and promoting wellness, through imaginative marketing and PR campaigns, as well as offering a consistently unique and memorable experience for visitors.

The WTA define Wellness Tourism as a specific division of the global tourism industry that is defined by the common goal of marketing natural assets and activities primarily focused on serving the Wellness Traveler and those who want to be.

This year the judges are looking for the best initiative to reduce carbon emissions by a hospitality, transport or tourism business or destination. At the core of Responsible Tourism is the imperative to reduce the negative impacts of the sector and carbon emissions are having an increasingly negative impact on our environment globally.

The judges are looking for examples of initiatives which can measure and report reductions in carbon emissions, NOT just for the largest reduction. The judges will take into account the effectiveness of the initiative, the cost to emissions reduction achieved, and the replicability of the initiative.

The Best Food Destination award will recognise and reward the destinations (and businesses) that have spent time supporting and promoting food within the destination, through imaginative marketing and PR campaigns, as well as offering a consistently unique and memorable experience for visitors.

The mark of a desirable culinary destination is a place where good quality, and consistently unique and memorable, food and drink products and experiences take place. 

This award recognises a brand or destination who has shifted the luxury agenda and made a significant contribution to this sector. The award winner will have shown a thorough understanding of their customer and, as a result, will have delivered an unrivalled experience for their guests. They will have differentiated themselves in the luxury market and are trend setters.

With consistently high growth in recent times, and with expected growth of 6.2% over the next decade, luxury travel is helping to drive the entire travel and tourism industry. But what defines luxury travel? 

Visitor Attractions are very diverse. They vary in scale – and type, and from the fully commericial, usually purpose built, to natural landmarks and heritage attractions, and from cultural and religious places to those providing entertainment. However to succeed, all attractions must ensure their visitors have an excellent experience; this award will recognise Attractions that have best achieved this and can demonstrate exemplary levels of customer service and customer satisfaction.

This award will recognise and reward the destinations or businesses that have dedicated time in supporting and promoting adventure travel, through imaginative marketing and campaigns as well as increasing interest to their particular destination through this sector. Other variables such as sustainability, ethics and local involvement will also be taken into consideration.

This award is to recognise one destination or organisation, which has demonstrated excellence with both its welcome to LGBT guests and the relevancy of its creative marketing tactics. The awarded candidate will have demonstrated outstanding initiative to appeal to and meet the needs of LGBT traveller’s best.

Today, more destinations and organisations than ever before want to attract the valuable LGBT consumer market. With more than USD$200 billion spent each year, this is a large market, but one where the consumer exhibits some quite exacting criteria. 

Selected from nominations made by WTM London Media Partners, this particular award will honour one individual or organisation that has contributed the most to the global travel and tourism industry over the last 24 months.

WTM London Media Partners are carefully selected global travel trade publications that represent all regions of the WTM London floorplan and that WTM London work closely with all year round - See the media partners here.

Register your interest in the links below to join the 2020 International Travel & Tourism Awards.