It’s a wide, umbrella-like travel category that spans destinations and programs that focus on the physical, mental, social, spiritual and environmental wellness of travellers.
As “wellness” invades all tourism concepts, it not only includes destination spa and wellness resorts/retreats, but everything from mainstream hotels/hotel brands putting a new focus on wellness; hot springs destinations; cruises; medical-wellness concepts; yoga, fitness, meditation retreats – and tourism organisations that are developing and promoting their unique wellness resources to attract the new wave of consumers seeking health-focused wellness vacations plus those looking to implement wellness activities, services and amenities into any travel whether it be for business or pleasure.