Judging at WTM Awards

Judging Criteria

Our coveted awards look to inspire out audiences by recognising and rewarding those keeping our industry interesting, exciting and forward-thinking. To be in the running, you will need to help us by filling out some information so that our panel of carefully selected judges know where to place you. This independent judging process ensures that only the most deserving entries are shortlisted. This is the most important part of your entry so please take the time to enter carefully; below is a summary of what our judges will need from you. For full details please read the Entry Guide.

Entry Guide coming soon. 

Summary of criteria

Project overview

Project title & summary

Provide a quick summary to help the judges quickly grasp the project, so in a sentence describe:

  • Business demands to be tackled
  • Implementation
  • Targets/objectives
  • Effectiveness

Target audience

Profile of the audience e.g. demographics, psychographics and any pre-project perceptions.

Time period

Define the duration of the project, including start and finish dates. See entry guide.


In £ sterling exclusive of VAT.

Judging criteria

Business demands to be tackled

Outline in full the challenge and level of complexity/difficulty.

(300 words)

The plan

Outline a clear strategy and why it was approached in this way. Link it to the objectives, showing the methods used to achieve the results. Include who the stakeholders were and what they did.

(300 words)

Project fulfilment

How was the plan implemented? What worked and what didn't? What were the obstacles and how were they overcome? What elements of your plan made it a winning one; was this innovative or a good use of standard tactics?

(300 words)

Proof of how the project reached its objectives

Give key points and statistics (such as metrics, trends and changes) that demonstrate success. NB. These must be verified or they cannot be considered.

(300 words)

Effectiveness in meeting the project objectives

Explain the importance of outcomes linked to the objectives/KPIs. Provide any relevant context (e.g. before and after, external factors that affected your results). What lessons were learnt?

(300 words)

Third-party stakeholder assessment

Provide an endorsement from an independent party or client supporting the effectiveness and value of the work.

(300 words)

Meet the judges

Have a read about our unique and carefully selected judges who make our awards a reality. 

Register your interest

We want the best of the best to apply for our awards ceremony, so if you have something to showcase in 2021 please register now.