The Adventure Connection becomes a Certified B Corporation™ as it celebrates 10 years
The Adventure Connection, the industry's leader in adventure travel marketing and representation, is thrilled to announce its return to World Travel Market (WTM) London 2026, where they will be exhibiting alongside several of their partners at stand S6-506 (Experiences area).
The show comes at a particularly exciting time for the company. As The Adventure Connection celebrates its 10th anniversary, it has also become a certified B Corporation™, joining a worldwide community of businesses that meet rigorous standards of social and environmental performance, transparency and accountability. It's a significant achievement in its own right, but the timing makes it more than just a badge as it comes in the company's 10th anniversary year.
For a decade, The Adventure Connection has connected UK tour operators with carefully selected DMCs, tourist boards, properties and suppliers around the world.
Fam Trips have often been at the heart of that work. What's changed with The Adventure Connection’s Fam Trips is that local impact is now being considered before tours are planned. Rather than treating sustainability as something to check at the end of product development, The Adventure Connection now builds it in at the earliest planning stages of a Fam Trip, shaping which places are visited, which partners are used, how itineraries are built and what operators bring back to their own product teams. The result is a growing bank of Fam Trip Impact Reports: evidenced accounts of positive impact in action, not just marketing copy, that give tour operators a credible foundation to build on from day one.
"Becoming a Certified B Corporation is something we're incredibly proud of," said Mark Wright, Founder of The Adventure Connection. "But the certification isn't really the story. The story is what we've been doing quietly for years: building responsible practice into the earliest conversations we have with our industry colleagues and partners, long before a client ever sees an itinerary. B Corp status simply confirms, independently, that the way we've always believed business should be done - responsibly, transparently and with a long-term commitment to doing good - actually holds up to scrutiny. This is a brilliant milestone - and also very much the start of the next chapter."
The Adventure Connection will celebrate both milestones together, the B Corp certification and 10 years in business, at its annual WTM Networking Event, promising to be its biggest and best yet. The event brings together tour operators, destinations, DMCs, airlines and other industry professionals to mark a decade of building meaningful connections, while looking ahead to what responsible travel demands next.
To find out more about The Adventure Connection and its B Corp journey, visit: theadventureconnection.com/services/marketing/b-corp
To find out more about the upcoming annual WTM Networking event, visit: theadventureconnection.com/event-details/wtm-2026-annual-networking-drinks-event-at-toc-a-social-the-o2
And to find out about their sustainably operated Fam Trips, please visit: https://www.theadventureconnection.com/fam-trips
Notes to Editors
About The Adventure Connection
The Adventure Connection is a leading authority on adventure and specialist travel, widely recognised as the UK's leading representation agency: a marketing consultancy and PR agency with boot-on-the-ground experience of building great travel products and brands.
‘We connect amazing experiences with relevant markets.’
Website: theadventureconnection.com
Facebook: The Adventure Connection
Instagram: @theadventureconnection
LinkedIn: The Adventure Connection