13 - 15 April 2026
Cape Town
Enquire Now

Your Gateway to Global Journeys

13 - 15 April 2026
Cape Town
Enquire Now

World Travel Market Africa is the only event where you can simultaneously...

Generate sales leads - Launch new products - Enter new markets - Raise brand awareness - Size up your competition - Conduct market research - Command press attention and Develop and maintain relationships.

Travel isn’t just about crossing borders; it’s about igniting possibilities. It has the power to broaden minds, reshape perspectives, and open doors to new opportunities. Imagine the transformative impact it can have on a continent as diverse and vibrant as Africa.

Travel ignites cultures, unveils hidden beauty, and amplifies talents that enrich our world. It’s a force that doesn’t just connect us; it empowers us to grow.

WTM Africa embarks on a journey to showcase the untapped potential, celebrate the richness of its heritage, and pave the way for sustainable growth in both inbound and outbound tourism. Together, we have the potential and opportunity to ignite Africa, through the power of travel.  

The Africa Travel Week State of the Industry Report 2025

The Africa Travel Week State of the Industry Report 2025 released at WTM Africa 2025 is prompting Africa’s tourism industry to rethink old models and embrace a more connected, inclusive and tech-forward future.

The report, unveiled during a panel discussion on the final day of WTM Africa, challenged African travel leaders to stop recycling outdated trends and instead critically interrogate how tourism is delivered, marketed and experienced across the continent.

Download Report Here
61625 Appointment Requests
50 Hours of Content
30% Increase in Exhibitors
70 Countries Present

Featured Exhibitors

I had an amazing three days with great contacts for potential business, new orders, and new partnerships that I would never have connected with otherwise. For that, no words… WTM Africa 2024 has changed and elevated African Gypsy’s destiny.

Nydia Carelse
Owner

African Gypsy, South Africa

I wanted to take a moment to express my sincere gratitude to you and your team at RX Africa for the outstanding organization of WTM Africa 2024. Being a part of this event once again has been an incredible opportunity for me and my company.

Desire de Waal
Hosted Buyer

Desire Travel, Namibia

I would like to extend a big thank you to you and your wonderful colleagues for an amazing WTM Africa. The meetings were productive, and the event was exceptionally well-organized. We hope you are as pleased with the outcome as we, the buyers, are. Exciting business ahead.

Niklas Östmark
Head of Production

Quality Travel of Scandinavia AB, Sweden

Thank you so much for an excellent Conference and can't wait to prepare for next year. Our Cape Tourism Teams had an excellent response.

Shenaaz Alli
Exhibitor

Casbah SA Holding Pty Ltd

Thank you for providing me with the opportunity to share my story. Thank you for enabling me to touch someone's heart through my messages

Shireen Onia
Director and Speaker

Service Gurus, Popati, The Movement, The Office, South Africa

I am going back to France with very good contacts and I am sure our business will grow in Africa thanks to this attendance.

Mariel González
Sourcing International Manager

Evaneos, France

Premium Exhibitors