Transforming travel through entrepreneurship

Shows like this are important because as someone who works in a global role, when you see what's happening around the world, I just think it makes the world a little smaller and makes us all feel more connected, but also allows us to learn great ideas. This show is incredible. There's an energy, and obviously this market leads in many cases, being the number one choice on TripAdvisor for the last two years in a row. So this is a market where things are happening and it's always good to learn. That's why I'm excited to be here.

Happy to be here at ATM in Dubai. It's so important that we're a participant at ATM. This market is really important to Saber. It's growing phenomenally well. You can see the energy in the room here as we've gotten here on day one. And so just super excited, come here and meet our customers, talk about travel trends and really the partnership with ATM has been phenomenal. The growth, everything that's happening from an infrastructure, modernization. This is the heartbeat of the Middle East and we're just super happy to be here. The partnership, again, 30 years in the making, this is the epicenter and so it's one that we really are proud to be a part of.

I really believe that the Arabian Travel Market is a key platform for different travel agencies, for different countries, to engage effectively, to promote their countries on a regional and international level, as well as build on the many opportunities and create different experience and also engage on the different expertise that all of our countries can build on, not just in the GCC but internationally as well.

I think the Arabian Travel Market is a fantastic element and a pivotal element in establishing the region as a leader in travel and tourism for two reasons. One, it is a fantastic opportunity to aggregate and create constructive collisions between different brands and different players in the ecosystem that's really hard to come by anywhere else in the world and any of the other travel and tourism markets. On the other hand, it allows us an opportunity to explore what other people are doing, what are the new innovations at play, and a conference that really brings and establishes the importance of the thought leadership happening here, establishing this not only as a trade market, but also a thought leadership hub, which is going to be, in my opinion, continuously more important as a cornerstone of Arabian Travel Market going forward for the next 30 years.

If you're not at this event, you're not in the game. It's a phenomenal event, incredibly well attended, very professional stage, great speakers, great subjects. If you want to get into the game, you just simply have to be here. Do not come for one day, come for the entire event, come to all the speaking engagements, as many as you can. Staff are excellent. It's a really, really professional show. And my goodness, there's a lot of people here.