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6 – 9 May 2024

What's on at ATM

Take a front-row seat for the evolution of travel.

ATM is more than a networking hub; it is a powerful learning platform. Gain the latest and most exclusive insights, strategies, and inspiration from industry leaders, as they examine the evolving dynamics of the sector. Our four-day program focuses on critical industry challenges, including tapping into emerging destinations and sustainable growth. Our programme not only empowers you with knowledge but also ignites a sense of adventure, propelling you towards new business learnings and connections.

Global Hub

Find out all the latest news about the show and the industry as well as developing trends, topics covered in blogs, press releases and more on the official Global Hub. ATM 2024 seminars will be recorded and available to watch on-demand in the Hub. A great source to keep you up to date year-round, on the show, the industry, and also the latest details about other shows in our travel portfolio of events there too.


Travel Tech - the travel technology exhibition at ATM

Driving Innovation in travel, travel tech at ATM provides the platform for you to meet technology pioneers, and solution providers driving the next generation of travel tech. Immerse yourself in a cutting-edge conference program featuring insightful presentations and case studies by industry leaders, entrepreneurs and innovators. 


Start-Up Competition

The ATM Start-Up Competition, in association with Intelak, offers the chance to be a part of a community that values and fosters entrepreneurship. Travel start-ups are invited to “battle it out” in this impactful event, opening doors to potential collaborators, mentors, and investors who share a passion for discovery and innovation. 


Network with Future Leaders

This is an opportunity to build connections with the workforces of tomorrow, and support the growth of the industry's future talent pool. Hosted at the Global Stage on 9th May, this informal networking, open to all, will wrap up the ATM experience and empower the future leaders in travel.

Future Stage, Sponsored by Sabre

NEW for 2024, ATM launches its Future Stage sponsored by Sabre, propelling you into the future of travel. Pioneers of innovation will offer their visions for the future, insights into the transforming landscape and demonstrate technologies you need to keep an eye on for competitive edge. You’ll hear from hotel chains, OTAs, infrastructure partners and technology providers from across the global travel industry. 


Global Stage, Sponsored by Visit Saudi

The Global Stage is the gateway to travel knowledge, providing important updates on market trends and industry insights that can empower innovation and growth within your organisation. We will be hearing from Ministers of Tourism, CEO’s and Travel Leaders as they delve into the complexities of global travel in 2024. The sessions will feature a dynamic mix of panel discussions, interviews, and presentations, all curated to inspire and educate, providing actionable takeaways. 


ATM x DTTT Innovation Wall

This year, ATM is thrilled to partner with the Digital Tourism Think Tank on a groundbreaking initiative: the Innovation Wall!

This first-of-its-kind, 5-metre co-creation experience will be the heart of the show floor, offering a unique opportunity for attendees.  Facilitated by the Digital Tourism Think Tank, you're invited to participate in the industry's largest collaborative design exercise, shaping the future of tourism together. Share your ideas and thoughts on critical topics like Sustainability, Talent, AI, and the 5 Big Shifts in Tourism.  This partnership will help us craft a collective manifesto for the future - your voice matters!

Visit the Innovation Wall at Stand EU4560 in Hall 4.


Hear from industry leaders in insightful seminars and panel discussions across key topics including:

  • Blending MICE, Business & Leisure 
  • Empowering Entrepreneurship in Travel 
  • Global and Regional Travel Trends 
  • Hotels & Hospitality Growth 
  • Market Insights: China, India and Latin America 
  • Navigating Economic Disruption 
  • The Future of Luxury Travel 
  • Technologies Transforming Travel, such as AI and The Metaverse…

Summits at ATM

At ATM 2024, our daily summits, held on the Global Stage will explore key industry objectives in-depth. Join our experts for impactful sessions that will unlock new potential for your business growth.

Market Insights Summit

Explore the potential of developing markets, such as China, India, and Latin America, as they emerge as key players in global tourism. Gain valuable insights into growth strategies and opportunities shaping these markets and how to tap into them.

Monday 6 May, 14:30 – 17:30


Entrepreneurship Summit

Understand the pivotal role innovation and entrepreneurial spirit play in shaping the landscape of travel and tourism. Discover how to navigate the path to entrepreneurship and embrace disruptions to develop ground-breaking ideas that drive the industry revolution.

Tuesday 7 May, 11:00 – 14:00


Luxury Summit

Designed for those seeking to elevate their offerings beyond the realm of 5-star luxury, this summit will elevate your understanding of luxury in the travel sector, focusing on the pursuit of top-tier luxury guest experiences while championing sustainability practices that resonate with the most distinguished clientele. Uncover insights on how the industry can adapt to meet the evolving demands of luxury consumers and prepare for the future of this market. 

Wednesday 8 May, 11:00 – 13:00


Sustainability Summit

Embracing sustainability in travel developments is an important topic across the industry. Explore ESG considerations, consumer preferences and the responsibility you have in driving change toward a more sustainable future for travel and tourism.

Thursday 9 May, 11:00 – 13:30

Knowledge Partners 2024

International Congress and Convention Association

ICCA - We are delighted to once again be joined by ICCA at ATM. Join us at their dedicated session, providing in-depth knowledge on how the role of MICE Travel is innovating and changing. 

Global Business Travel Association

We are excited to be joined by the Global Business Travel Association at ATM this year. Join us at their dedicated sessions, which will provide expert insights on how corporations can measure, manage and reduce the environmental impact of their business travel programme as well as the mega trends impacting this travel sector and more.

Register Now for 2025

Get ready for the future of travel and tourism – sign up for ATM today!