The Africa Tourism Investment Conference at WTM Africa 2026 will feature a wealth of engaging content, including an overview of economic and tourism trends across the continent, as well as insights from successful investors, development finance institutions (DFIs), local funders, banks, and operators.

Destinations will share best practices for attracting investment, while investors will discuss the challenges and constraints they encounter, along with their successes when support is effective. We will also examine the real estate sector, focusing on hotels, resorts, villas, game lodges, and other accommodations that serve as the foundation for tourism investment, as well as ancillary facilities like golf courses and conference centres.

A key topic will be the ongoing imperative to ensure that tourism operations are sustainable from environmental and resource perspectives, as well as in terms of community involvement and benefits. We will explore how these factors influence investment strategies.

The conference explored economic and tourism trends across Africa, with insights from investors, development finance institutions, banks, operators, and destination leaders.

Destinations shared best practices for attracting investment, while investors highlighted challenges, constraints, and success factors. Key focus areas included hospitality real estate such as hotels, resorts, villas, lodges, golf courses, and conference facilities.

Sustainability remained central, with emphasis on environmental responsibility, resource management, community benefit, and how these factors shape long-term investment strategies.

• African tourism investment outlook and economic trends
• Hospitality real estate market dynamics
• Enabling environments for tourism investment
• Regional investment perspectives across Africa
• Independent hotel management models
• Sustainable tourism and over-tourism considerations
• Lodge industry investment strategies
• Mixed-use development success stories
• Sports events and tourism investment opportunities 

JLL is a Fortune 200 global leader in commercial real estate, operating in over 80 countries. With expertise across capital markets, property management, leasing, and advisory services in hotels, hospitality, and tourism, JLL supports clients in unlocking growth opportunities through local insight and global reach.

For over two decades, JLL’s Tourism and Destination Advisory practice has helped destinations differentiate themselves and plan for long-term growth. Their specialists work with global stakeholders to optimise tourism assets and infrastructure, supporting sustainable visitor growth and economic development.

Using data-driven insights, JLL delivers market research, destination planning, asset development, investment strategy, and economic impact assessments. Having advised over 100 destinations worldwide, JLL continues to create long-term value in the global tourism and hospitality sector.