At WTM Africa, everyone belongs. We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer.
About WTM Africa
World Travel Market Africa brings the world to you, and promotes Africa to the world, allowing you to explore a world of opportunities, all under one roof.
What is World Travel Market Africa?
World Travel Market Africa delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, our Africa show was launched in 2014 under the Africa Travel Week umbrella to bring the benefits and opportunities of our global industry expertise to travel professionals in this region.
Join over 6000 travel industry professionals as they attend Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.
Mirrored on WTM flagship events like WTM London and the Arabian Travel Market in Dubai, WTM Africa delivers a proven mix of Hosted Buyers, Buyers’ Club members, Media representatives, pre-schedule appointments, networking, evening functions and invited travel trade visitors.
Beyond the event we continue to help professionals in the African travel industry to drive commercial success with year-round access to make connections, industry news and developments, trends and technologies from around the world.
Through our industry networks, global reach and regional focus, WTM Africa creates personal and business opportunities providing our customers with quality contacts, content and communities.
“It was one of the most well organized virtual events, the meeting platform was easy to navigate and so was the process of scheduling meetings. Got the opportunity to connect with my existing local destination partners and connect with new ones. An excellent show. Kudos to the team for this excellent virtual event. ”
“The content programme ticked every box. I joined the ‘Experience Cape Town: a culinary journey from township to terroir’ session and it was awesome. I’ve already asked our DMC if this is something we can offer.”
“I was very impressed by the virtual WTM Africa Conference. From my meetings to breakout sessions and speed networking sessions, all went really seamlessly. The support from the admin team was amazing and the connections I made with other exhibitors were really worthwhile”
“Thanks for a great show. I had some very good and valuable meetings.”
“I had a great experience with Africa Travel Week/WTM Africa. It was pleasantly surprised at how personal and nice this was in a virtual setting.”
“Our congratulations to WTM professionals, providing tools necessary for an excellent success conference. We were able to meet, network and conduct business with representatives of the tourism industry, allowing us to make quality contacts and find the best partners due on top-of-the-line appointment system. Great opportunity to expand your business within Africa Continent.”
Decarbonising the events industry, together
At RX, we are serious about sustainability. We are founding members of the Net Zero Carbon Events pledge to make our company, our shows and the wider events industry net zero. We commit to being Net Zero by 2040 and to make a 50% reduction in greenhouse gas emissions by 2030.
In 2023 we will publish our pathway to net zero, setting out our reduction strategy with key milestones for all our shows. Given the complex nature of our supply chain and the emissions associated with a show, it is only by working together as an industry that we will be able to reduce our impact. We are building a company of net zero heroes to take action and ensure a sustainable future
What do visitors gain?
Looking for an opportunity to network and attend sessions from industry leaders about travel trends and innovations?
Thinking about exhibiting?
Display your country’s culture and gain exposure. Find out more about becoming an exhibitor at WTM Africa.