13 - 15 April 2026
Cape Town

About WTM Africa

World Travel Market Africa brings the world to you, and promotes Africa to the world, allowing you to explore a world of opportunities, all under one roof.

At WTM Africa, everyone belongs. We cultivate a culture of inclusion at all our events, where the very things that make each of us unique are celebrated. Our exhibitors, attendees, partners and event colleagues are people from a wide variety of backgrounds, who make our shows stronger and our collective experience richer.

2025 Day 1 Wrap Up

2025 Day 2 Wrap Up

2025 Day 3 Wrap Up

What is World Travel Market Africa?

World Travel Market Africa delivers the leading global events for the travel industry. One of six shows in the WTM portfolio, our Africa show was launched in 2014 under the Africa Travel Week umbrella to bring the benefits and opportunities of our global industry expertise to travel professionals in this region.

Join over 6000 travel industry professionals as they attend Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.

Mirrored on WTM flagship events like WTM London and the Arabian Travel Market in Dubai, WTM Africa delivers a proven mix of Hosted Buyers, Buyers’ Club members, Media representatives, pre-schedule appointments, networking, evening functions and invited travel trade visitors.

Beyond the event we continue to help professionals in the African travel industry to drive commercial success with year-round access to make connections, industry news and developments, trends and technologies from around the world.

Through our industry networks, global reach and regional focus, WTM Africa creates personal and business opportunities providing our customers with quality contacts, content and communities.

WTM Africa is an amazing event, I could meet many new and very interesting suppliers for long-term cooperation, so we could extend our portfolio. Really cool event, everything was very well organised.


Jitka Hrebikova
Boho Travels (Prague)

Africa Travel week was a fabulous experience and it was so good to be part of all the excitement of being back to travel shows. It was a treat reconnecting with old faces, meeting so many lovely new people, and getting to enjoy so many of Cape Town’s highlights.


Nicci Lenferna de la Motte
Pulse Africa (South Africa)

Decarbonising the Events Industry—Together

At RX, sustainability isn’t just a priority—it’s a responsibility. As founding members of the Net Zero Carbon Events initiative, we’re committed to leading the transition to a low-carbon future across our business, our shows, and the wider events industry.

Our goal is to achieve Net Zero by 2040, with a 50% reduction in greenhouse gas emissions by 2030. We’re taking science-based action—embedding sustainability into every stage of event planning and delivery.

We’ve outlined a pathway to Net Zero, with defined milestones for all RX events. But we know we can’t do it alone. The complexity of our supply chain and the emissions associated with live events mean that meaningful change depends on collective action.

That’s why we’re building a global community of net zero champions—working together to reduce our impact and create a more sustainable future for the events industry.

What do visitors gain?

Looking for an opportunity to network and attend sessions from industry leaders about travel trends and innovations?

Thinking about exhibiting?

Display your country’s culture and gain exposure. Find out more about becoming an exhibitor at WTM Africa.