Welcome to the WTM Africa Responsible Tourism Awards, where we celebrate those driving positive change through sustainable tourism across Africa. If you know a business, destination, or individual making a real difference, this is your chance to help recognize and honour those who are pioneering social, environmental, and economic sustainability in our industry.
Celebrating Excellence in Responsible Tourism
WTM AFRICA RESPONSIBLE TOURISM AWARDS 2026
Celebrating leadership, innovation and positive impact in African tourism
Showcasing the 27 winners across Gold, Silver and One to Watch categories
GOLD WINNERS
Ele Collection Zimbabwe
Nature Positive
Plastic waste is transformed into construction grade aggregate, reducing extraction pressure on natural systems while providing income to community collectors and educating visitors through factory tours. The judges praised the circular model for turning a major environmental threat into long term infrastructure value while strengthening community livelihoods.
RuralRevive Namibia
Regenerative Tourism
RuralRevive’s “Building a Desert Based Economy Initiative” is conceptualised and driven by the Wolwedans Foundation. It is transforming the tourism economy around Maltahöhe through climate appropriate horticulture, local enterprise development and systems that reconnect tourism with community livelihoods. The judges recognised RuralRevive for addressing deep rooted structural challenges by rebuilding local food systems, restoring dignity through work and creating a resilient desert based economy.
Saruni Basecamp Kenya
Regenerative Tourism
A community conservancy model has generated more than 1.5 million dollars for 6,605 landowners, conserved more than 414,000 hectares and embedded regenerative food systems and women’s economic empowerment across 13 camps. The judges commended Saruni Basecamp for demonstrating how long term lease agreements and bed night fees can secure large and connected landscapes for wildlife, while strengthening local livelihoods.
Table Mountain Aerial Cableway Company South Africa
Local Economic Benefit
Local procurement has increased from 29 percent in 2017 to 89 percent today, supporting more than 150 small businesses and providing mentorship and certification support to 67 SMMEs. The judges highlighted TMACC’s commitment to developing suppliers beyond the Cableway itself, helping entrepreneurs strengthen operations and access wider tourism markets.
Traditional African Homestays Southern Africa
Championing Cultural Diversity
A fast growing network of heritage homestays enables visitors to become part of village life while ensuring most fee income stays within communities, with expansion now reaching Eswatini and Botswana. The judges noted the remarkable year on year growth, with more than R6 million generated and 70–80 percent of income remaining in host communities, demonstrating a scalable model of cultural preservation and community empowerment.
V&A Waterfront Academy Cape Town
Local Economic Benefit
Since 2023, 315 young people have been placed into employment, with 90 percent securing full time jobs for the first time and 15 small businesses supported through the Watershed craft market. The Academy’s model addresses a critical gap by supporting both young workers and the businesses that hire them during the fragile first six months of employment.
SILVER WINNERS
Elephant Human Relations Aid Namibia
Regenerative Tourism
Human elephant conflict incidents have fallen from 92 in 2023 to just 12 so far in 2026, with no elephants shot as problem animals in 2025, across more than 2 million hectares.
Graskop Gorge Lift Company South Africa
Nature Positive
A zero impact access system protects critically endangered species such as the Graskop cliff aloe while sourcing most procurement within 100 kilometres.
Green Planet & TUI Care Foundation Egypt
Championing Cultural Diversity
The Colourful Cultures programme supports artists, artisans and community hosts through training in hospitality, storytelling and entrepreneurship, connecting them to tourism markets through hotel, tour operator and online partnerships.
Imvelo Safari Lodges
Regenerative Tourism
Long term coexistence work includes water management, anti poaching deterrence and the successful reintroduction of white rhinos.
LUX Marijani Zanzibar
Local Economic Benefit
Local suppliers are embedded into the resort’s value chain, generating consistent income for fishers, farmers, transport providers and women’s cooperatives.
Saruni Wild Kenya
Diversity, Equity and Inclusion
A structured internship programme has shifted staff representation from an all male team in 2015 to nearly one third women today, including a female Assistant Manager and equal gender representation among interns.
TUI Futureshapers North Africa
Local Economic Benefit
The programme supports more than 180 young entrepreneurs across Egypt, Morocco and Tunisia, strengthens local value chains and creates jobs through locally led tourism businesses.
Unexplored Cape Town
Championing Cultural Diversity
Inclusive, community rooted food tours take guests into neighbourhood kitchens and markets, supporting small vendors and welcoming travellers with disabilities while showcasing diverse African and diaspora food cultures.
ONES TO WATCH
Agro Tourism Park by Eco Terra Vista Tours Rwanda
Local Economic Benefit
A grassroots model integrating smallholder farming, cultural heritage and tourism ensures revenue stays in rural communities historically excluded from tourism value chains.
Cape Tourist Guides Association South Africa
Diversity, Equity and Inclusion
Recognised for strengthening representation by ensuring guides reflect South Africa’s cultural, linguistic and socio economic diversity.
Desert & Delta Safaris Botswana
Championing Cultural Diversity
Mukuni Organic Farm and hydrological restoration using cascading check dams demonstrate a regenerative approach to restoring degraded land.
Green Safaris Zambia and Malawi
Regenerative Tourism
Mukuni Organic Farm and hydrological restoration using cascading check dams demonstrate a regenerative approach to restoring degraded land.
Jacada Travel Zimbabwe
Diversity, Equity and Inclusion
A Female Guides of the Future initiative supports women to access high level guiding roles through training, mentorship and career pathways in partnership with the Wilderness Trust.
Spekboom Southern Africa
Nature Positive
A tour company offering an automated split payment model channels 2.5 per cent of every booking directly to conservation or community causes at no extra cost to guests.
TUI Care Foundation Field to Fork Tanzania
Regenerative Tourism
Strengthens regenerative food systems, supports local farmers and links sustainable agriculture with tourism markets. One of nine projects worldwide.
TUI Turtle Aid and Project Diversity, Cape Verde
Nature Positive
More than 1.2 million endangered turtle hatchlings have been protected since 2017 by TUI with local partner Project Biodiversity.
2025 Award Winners
Read the full citations for all the 2025 WTM Africa Responsible Tourism Award winners here:
One to Watch
Hideaways Africa,
https://hideawaysafrica.com/
Gold
Foxes Safari Camps, Tanzania
www.foxessafaricamps.com
Peace, Understanding and Inclusivity
Silver
Uthando, The Heart of Cape Town
https://theheartofcapetown.org/
Gold
Township & Village, Stellenbosch, South Africa
www.townshipandvillage.co.za
Managing Waste: Reduce, Reuse, Recycle, Upcycle
One to Watch
Ele Collection, Zimbabwe
https://www.elecollection.co/
Silver
Destination Zero Waste Zanzibar, TUI Care Foundation
https://www.tuicarefoundation.com
Table Mountain Aerial Cableway Company, South Africa
www.tablemountain.net
Gold
HBD Principe, São Tomé and Príncipe
Nature Positive
Ones to Watch
Loisaba Conservancy, Kenya
Loisaba Conservancy
Saruni Base Camp, Kenya
Silver
Hwange Community Rhino Conservation Initiative, Zimbabwe
https://www.hwangecommunityrhino.com/
Volcanoes Safaris, Uganda and Rwanda
https://volcanoessafaris.com/
Gold
Emboo Safari Camp, Kenya
https://emboo.com
Increasing Local Sourcing - Creating Shared Value
Ones to Watch
Futureshapers Namibia,
TUI Care Foundation TUI
City Visas
http://esgsustainabilityagency.co.za/
Silver
Hamagriza, QwaQwa South Africa
https://letselatk.wixsite.com/ha-magriza-2
Kijani Supplies Kenya
https://www.kijanisupplies.com
Gold
Both will automatically be entered into the 2025 Global Responsible Tourism Awards sponsored by Sabre.
Dlala Nje, Johannesburg, South Africa
https://dlalanje.org/
!Khwa ttu San Culture and Education Centre, Southern Africa,
https://www.khwattu.org/
