9 - 11 April 2025
Cape Town

Inspiring events for better business results

Step Inside Business Travel

Exceptional experiences start here

IBTM Africa is a leading conference for the meetings, incentives, conferences and events’ (MICE) industry, taking place annually at WTM Africa, part of Africa Travel Week.

It is apparent that more and more corporates are investing in business eventing, whether it is a business meeting, trade exhibition, gala dinner, an incentive drive or a conference. As a result, our conference has one goal; to inspire the business events’ world to deliver exceptional experiences for their customers.

We bring together the MICE industry, with everyone having that one common purpose – to meet the right people. Build face-to-face connections with the right people, gain key industry insight and, engagement through unrivalled networking opportunities.

Who should attend?

1. Association executives/meeting planners
2. Corporate meeting planners
3. Incentive Travel House executives/planners
4. Professional Conference Organisers/Independent meeting/third party planners
5. MICE venues
6. MICE suppliers
7. Destination management companies
8. Tourism agencies

The details

DATE:  10 - 12 April 2024

VENUE: Cape Town International Convention Centre

TIME: 10:00 - 18:00

Our 2024 Conference programme is available to see here:

Register to attend WTM Africa 2024