At the Travel Leaders Forum & Lunch 2026, influential decision-makers will tackle the critical topic: Does Money speak louder than ethics. The Responsibility Chain in African Tourism. In a world where big spending meets Africa’s must-see destinations—from iconic cityscapes and pristine coastlines to unparalleled wildlife reserves—this session dives deep into the industry's responsibility gap. It’s not just about visitor numbers; it's about setting practical red lines and defining who protects what makes these destinations unique when the pressures of demand threaten their intrinsic value.
Why This Matters
- Voices of Change:
The insights shared by these key decision-makers hold the power to profoundly influence the industry. Their discussions set boundaries and inspire ethical investment, ensuring that Africa's treasures are preserved for future generations. - Media Amplification:
With the media present to capture every essential conversation, your message won't stop at the forum. Journalists will amplify these groundbreaking discussions, ensuring that the industry listens, learns, and acts on these decisive insights. - Unparalleled Networking:
Following the formal sessions, dedicated networking and interview rounds enable attendees to engage deeply, share further insights, and forge lasting professional relationships. This extended dialogue ensures that the discussion continues well beyond the conference room.
A Legacy of Leadership
As a long-standing cornerstone event at WTM Africa, the Travel Leaders Forum & Lunch is more than just a meeting—it’s a powerful gathering that has historically set the agenda for transformative change in tourism.
WTM Africa aims to be at the forefront of industry transformation as we decode the responsibility chain in tourism and explore how to say "no" when it truly counts. Here we hope to shape a more sustainable and ethically driven future for African tourism.