13 - 15 April 2026
Cape Town
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China Ready Workshop

Join the China Ready® Workshop at WTM Africa

Enhance your business’s appeal to the world’s largest outbound tourism market with the China Ready® Workshop, an exclusive opportunity tailored for WTM Africa attendees. This essential program equips travel professionals and service providers with the knowledge and tools to cater to Chinese travelers, a rapidly growing segment in the global tourism industry.

Event Details

  • Registrations will go live 22 September
  • For more information contact Reante Naidoo at [email protected]
  • Price: US$99 (Early Bird price before 13 March 2026) or US$110 (Standard price from 14 March 2026 onwards)
  • Date: 15 April 2026
  • Time: 08h00 - 10h00
  • Speaker: Marcus Lee, CEO China Travel Online
  • Venue: CTICC, WTM Africa Inspire Stage

Included in your ticket:

  • All attendees will receive a complimentary copy of the "China Outbound Travel Market – Africa Report 2025" (valued at US$149)
  • Attendees will earn CPD points – making this an essential educational opportunity for industry professionals

Why It Matters to WTM Africa

WTM Africa is a platform that champions growth and innovation in the African travel industry. The China Ready® Workshop aligns with this vision by empowering exhibitors, destinations, and service providers to tap into the lucrative Chinese tourism market. By attending, you’ll gain the expertise needed to attract and cater to Chinese travelers, bolstering Africa’s competitiveness on the global stage.

About China Ready®

Since its inception in 2002, China Ready® by CBISN has become the largest and most recognized program of its kind, spanning 52 countries across 6 continents. It provides the assurance that destinations and service providers meet the high standards expected by Chinese visitors, fostering trust, satisfaction, and repeat business.

Key Features

  • Developed by the China Outbound Tourism Research Academy (COTA)
  • Operated by CBISN and recognized by the Ministry of Culture and Tourism
  • Supported by UNION PAY, ensuring compliance with Chinese traveler preferences

Why Attend?

  • Expertise You Can Trust: Over 22 years of success as the creator of the "China Ready" program
  • Global Impact: Results achieved in 50 countries, with some destinations seeing over 100% growth in Chinese visitors
  • Authentic Learning: Delivered by Chinese experts in English
  • Comprehensive Training: Includes 25+ informative modules
  • Certified Program: Backed by trusted COTA credentials
  • Tailored Benefits: Designed for stakeholders and destinations aiming for growth in the Chinese market
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