Who attends WTM Africa?

Want to know whether people like you and companies like yours attend WTM Africa? What about the people and suppliers you want to meet, will they be there?

WTM Africa 2024 saw over 10,500 pre-scheduled meetings over three days, 99 represented countries and 126 conference sessions. The top industry sectors represented included adventure travel, safari holidays, business tourism and city breaks.

This exclusive B2B event brings professionals from all over the world together, seven in ten attendees hold senior roles within their organisation, to focus on opportunities and issues that will drive commercial success for the African travel industry.

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Travel Companies in Attendance

Accommodation
Airline
Airport
Apartments
Bed & Breakfast/Guest House
Boutique Hotel
Camping/Caravans
Car Rental/Hire
City Convention Bureau
City Tourism Organisation
Coach Company
Conference & Meeting Venue
Cruise Line
Destination Management Company
Destinations
Distribution Systems
Event Management Company
Event Support Services
Golf Resort
Ground Handling Supplier

Group Travel
Heritage Site
Hotel Chain
Hotel/Resort
Inbound/Receiving Tour Operator
Individual 5*/5* Deluxe/6* Hotel
IT/Technology Company
Land Travel
Luxury Hotel Chain
Marketing Services Agency
Museums
National Tourism Organisation
Outbound Tour Operators
Press/Media
Private Gaming Reserve
Private Villa
Professional Conference Organiser
Regional Tourism Organisation
Reservation Systems
Restaurants

Retail
Serviced Apartments
Software Solutions
Spas
Special Interest Tours
Sporting Venue
Suppliers and Services
Theme Park
Tickets
Tour Operator
Tourist Attraction & Entertainment
Trade Association
Trains/Rail
Travel Agency
Venues
Villa
VIP Inbound

Visitors

Accounting for the majority of the audience, travel trade professionals attend WTM Africa to meet new and existing contacts, gain industry insights and keep up to date with the latest travel trends. 2024 saw an increase of attendees from 2023, indicating industry growth exceeding pre-pandemic numbers.

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Buyers

WTM Africa’s Buyer Programme comprises of two groups – Buyers Club Members and Hosted Buyers. Both groups provide a forum for senior travel industry decision-makers with direct purchasing responsibility. The club facilitates networking, providing the opportunity to meet, greet and discuss business, leading to contracts being signed whilst expanding connections. In 2023, WTM Africa saw 63% new buyers. The industry mix included travel agents, wholesalers, and private travel arrangers with purchasing power.

Exhibitors

Companies supplying the travel industry in Africa, or looking to, attend to showcase their products and services network and conduct business with the travel professionals in attendance. These are the group of attendees that most visitors come to see.

Exhibit at WTM Africa

Press and Content Creators

Press and influential bloggers from around the world come to WTM Africa each year to report on the latest stories and keep up to date with the industry.

Attend as Press

Experts and Speakers

WTM Africa attracts industry renowned experts and influential figures from the travel industry to share their expertise and knowledge. This is a unique opportunity to listen to a meet these professionals and to position yourself as an expert.

Host a session

Why visit WTM Africa?

Are you a trade professional or member of the press interested in attending the meeting of the travel industry for this region?

Visiting Information

Showcase your destination

Display your country’s culture and gain exposure. Find out more about becoming an exhibitor at WTM Africa.

Exhibiting Information