9 - 11 April 2025
Cape Town

Who attends WTM Africa?

Want to know whether people like you and companies like yours attend WTM Africa? What about the people and suppliers you want to meet, will they be there?

WTM Africa 2023 welcomed over 8,300 industry professionals from the global travel and tourism industry, 577 exhibitors and 63% new buyers from 67 countries. The top industry sectors represented included adventure travel, safari holidays, business tourism, and city breaks.

This exclusive B2B event brings professionals from all over the world together, seven in ten attendees hold senior roles within their organisation, to focus on opportunities and issues that will drive commercial success for the African travel industry.

Travel Companies in Attendance

  • Accommodation
  • Airline
  • Airport
  • Apartments
  • Bed & Breakfast/Guest House
  • Boutique Hotel
  • Camping/Caravans
  • Car Rental/Hire
  • City Convention Bureau
  • City Tourism Organisation
  • Coach Company
  • Conference & Meeting Venue
  • Cruise Line
  • Destination Management Company
  • Destinations
  • Distribution Systems
  • Event Management Company
  • Event Support Services
  • Golf Resort
  • Ground Handling Supplier
  • Group Travel
  • Heritage Site
  • Hotel Chain
  • Hotel/Resort
  • Inbound/Receiving Tour Operator
  • Individual 5*/5* Deluxe/6* Hotel
  • IT/Technology Company
  • Land Travel
  • Luxury Hotel Chain
  • Marketing Services Agency
  • Museums
  • National Tourism Organisation
  • Outbound Tour Operators
  • Press/Media
  • Private Gaming Reserve
  • Private Villa
  • Professional Conference Organiser
  • Regional Tourism Organisation
  • Reservation Systems
  • Restaurants
  • Retail
  • Serviced Apartments
  • Software Solutions
  • Spas
  • Special Interest Tours
  • Sporting Venue
  • Suppliers and Services
  • Theme Park
  • Tickets
  • Tour Operator
  • Tourist Attraction & Entertainment
  • Trade Association
  • Trains/Rail
  • Travel Agency
  • Venues
  • Villa
  • VIP Inbound


Accounting for the majority of the audience, travel trade professionals attend WTM Africa to meet new and existing contacts, gain industry insights and keep up to date with the latest travel trends. 2024 saw an increase of attendees from 2023, indicating industry growth exceeding pre-pandemic numbers.


WTM Africa’s Buyer Programme comprises of two groups – Buyers Club Members and Hosted Buyers. Both groups provide a forum for senior travel industry decision-makers with direct purchasing responsibility. The club facilitates networking, providing the opportunity to meet, greet and discuss business, leading to contracts being signed whilst expanding connections. In 2023, WTM Africa saw 63% new buyers. The industry mix included travel agents, wholesalers, and private travel arrangers with purchasing power.


Companies supplying the travel industry in Africa, or looking to, attend to showcase their products and services network and conduct business with the travel professionals in attendance. These are the group of attendees that most visitors come to see.

Press and Content Creators

Press and influential bloggers from around the world come to WTM Africa each year to report on the latest stories and keep up to date with the industry.

Experts and Speakers

WTM Africa attracts industry renowned experts and influential figures from the travel industry to share their expertise and knowledge. This is a unique opportunity to listen to a meet these professionals and to position yourself as an expert.

Why visit WTM Africa?

Are you a trade professional or member of the press interested in attending the meeting of the travel industry for this region?

Showcase your destination

Display your country’s culture and gain exposure. Find out more about becoming an exhibitor at WTM Africa.