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7-9 April 2027
Cape Town
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Take Part

China Ready Workshop

Join the China Ready® Workshop at WTM Africa

China Ready® Workshop at WTM Africa

The China Ready® Workshop forms part of the WTM Africa conference programme, offering valuable insight into the world’s largest outbound tourism market. The session is designed to equip travel professionals and service providers with the knowledge and tools needed to better understand and cater to Chinese travellers, a key and growing segment in global tourism.

Led by Marcus Lee, CEO of China Travel Online, the workshop provides practical industry guidance and market intelligence, supporting businesses in strengthening their readiness for this important source market.

Workshop Highlights:

  • Delivered as part of the WTM Africa conference programme
  • Focused on preparing businesses for the Chinese outbound travel market
  • Provided expert-led insights and practical industry knowledge
  • Attendees received supporting market research material
  • CPD points awarded to participating industry professionals

2027 dates will be shared in due course

Why It Matters to WTM Africa

WTM Africa is a platform that champions growth and innovation in the African travel industry. The China Ready® Workshop aligns with this vision by empowering exhibitors, destinations, and service providers to tap into the lucrative Chinese tourism market. By attending, you’ll gain the expertise needed to attract and cater to Chinese travelers, bolstering Africa’s competitiveness on the global stage.

About China Ready®

Since its inception in 2002, China Ready® by CBISN has become the largest and most recognized program of its kind, spanning 52 countries across 6 continents. It provides the assurance that destinations and service providers meet the high standards expected by Chinese visitors, fostering trust, satisfaction, and repeat business.

Key Features

  • Developed by the China Outbound Tourism Research Academy (COTA)
  • Operated by CBISN and recognized by the Ministry of Culture and Tourism
  • UNION PAY is part of the requirement, ensuring compliance with Chinese traveler preferences

Why Attend?

  • Expertise You Can Trust: Over 22 years of success as the creator of the "China Ready" program
  • Global Impact: Results achieved in 50 countries, with some destinations seeing over 100% growth in Chinese visitors
  • Authentic Learning: Delivered by Chinese experts in English
  • Comprehensive Training: Includes 25+ informative modules
  • Certified Program: Backed by trusted COTA credentials
  • Tailored Benefits: Designed for stakeholders and destinations aiming for growth in the Chinese market