IBTM Africa

Meetings, Incentives, Conferences and Events

07 -09 April 2027

Cape Town International Convention Centre

Exceptional Experiences Start Here

Elevate Your Presence in the MICE Industry with IBTM Africa

Looking to grow your MICE business and services? IBTM Africa gives exhibitors the opportunity to increase their visibility within the Meetings, Incentives, Conferences and Events (MICE) sector while benefiting from the reach and scale of WTM Africa.

Integrated within the WTM Africa show floor, IBTM Africa creates a dedicated MICE focus, helping buyers quickly identify exhibitors offering products and services tailored to the business events market. Whether you're a destination, hotel, venue, Destination Management Company (DMC), tourism organisation or specialist supplier, IBTM Africa helps position your business in front of the right audience.

Why Exhibit with Us?

Enhanced Brand Visibility

Make your MICE offering instantly recognisable on the show floor with an IBTM Africa branded fascia. This clear identification helps buyers and visitors easily locate businesses that cater specifically to the MICE sector.

Participating exhibitors also benefit from enhanced visibility through the official show map and exhibitor portal, making it easier for relevant buyers to discover and connect with your business before, during and after the event.

Targeted Matchmaking Opportunities

Gain visibility within the IBTM Africa diary and appointments system, helping MICE buyers identify your business as a relevant supplier when planning meetings, conferences, incentives and events.

Through targeted, pre-scheduled appointments, you'll have the opportunity to connect with buyers whose business needs align with your offering, ensuring every meeting is focused, relevant and productive.

Connect with the Global MICE Market

WTM Africa provides access to an international audience, while IBTM Africa gives your MICE offering greater visibility among:

Global MICE buyers
Meeting planners
Corporate decision-makers
Incentive travel specialists
Professional Conference Organisers (PCOs)

Whether you are a destination, hotel, venue, DMC, tourism organisation or MICE supplier, IBTM Africa helps put your offering in front of the people who matter most.

Unrivalled Networking and Insight

Join industry professionals who share a common goal: making meaningful business connections. Build valuable relationships, gain industry insights and engage in valuable face-to-face networking opportunities designed to strengthen your market position and drive business growth.

Why Participate?

Position your brand within the MICE industry
Increase your visibility among qualified buyers
Get discovered through the exhibitor portal and official show map
Meet the right decision-makers
Benefit from targeted appointments and matchmaking opportunities
Grow your MICE business through meaningful connections

Who Should Exhibit?

Destinations
Hotels and hotel groups
Conference and event venues
Destination Management Companies (DMCs)
Tourism organisations and agencies
MICE suppliers
Professional Conference Organisers (PCOs)
Event service providers
Businesses offering products and services to the Meetings, Incentives, Conferences and Events industry

By partnering with IBTM Africa, you can confidently position your brand within the dynamic ecosystem of the MICE industry, backed by targeted exposure and a commitment to creating valuable business connections