B Corp-certified Attitude Hotels unveils new brand film
Attitude Hotels has launched a new brand film and is starting a conversation: why travel if it means forgetting where you are? In a world where hotel groups often use a cookie-cutter template, this B Corp-certified group is all about individuality, place, and having a positive impact on the local community, environment and economy. Dubbed ‘hotels that do good’, is this purpose-driven hotel chain the future of thoughtful travel?
A film made with love, by people who believe in tourism that does good
16 September 2026: You take a plane, cross oceans, set off to discover an island, an elsewhere. Then you enter a hotel and the lobby doors close behind you, that elsewhere fading away to become just another generic hotel in any postcard destination with an ocean view and rustling palm trees.
The postcard – but so much more
The postcard – but so much more
At a time when international hospitality groups tend to standardise their hotels from one continent to the next, B Corp-certified Attitude Hotels stands true to the promise it made 18 years ago: to never cut travellers off from the destination they have come to discover.
As a result, the Mauritian group's eight properties – seven in Mauritius and one in Zanzibar – reflect the identity of the island or region that hosts them, rather than duplicating a single concept. You’ll see this in countless ways: the experiences on offer, such as having dinner in a local home. The locally-made decor created by island artisans. Using local suppliers whenever possible, and opening stages for emerging musicians. You’ll find restaurant concepts that are 100% local, and a passion to champion local community and environmental projects. In these choices, visible or not, these Attitude hotels could not exist anywhere else but in the location they stand.
The film: two stories in one
To bring this local rootedness to life, Attitude’s film sets up a dialogue between two territories. On one side, a moment of travel. On the other, a moment of local life. A guest, a resident. Mauritius, Zanzibar. The inside of a hotel, and what surrounds it. The two images answer one another, until it's no longer quite clear where one ends and the other begins.
The film plays out the same gesture in music: two territories layered over one another. Ribongia, a producer and DJ based in Mauritius, reworked "Multi culturel", a track by Mauritian group Nula Groove, weaving in the voice of Siti Muharam, a Zanzibari artist known as "the golden voice of Zanzibar" and a descendant of Siti Binti Saad, a founding figure of taarab music.
A philosophy that travels
The film accompanies a new step for the group: following an opening in Matemwe, Zanzibar, Attitude is now looking toward East Africa – with the same approach that has set it apart in Mauritius. Local, all the way.
This film isn't trying to sell a dream, but to remind us of what’s precious about travel: the singularity of a destination.
For more information on Attitude Hotels, visit www.hotels-attitude.com