Ghana unveils “Experience Ghana” under the Presidential tourism initiative, The “Black Star Experience” at the World Travel Market, London 2026

Under the auspices of the Ministry of Tourism Culture and Creative Arts, Ghana is officially launching its international tourism campaign, “Experience Ghana” at the upcoming World Travel Market Tourism Expo taking place from 3^rd to 5^th November 2026 in London, United Kingdom.

Launch date: 3^rd November, 2026

Time: 3:00pm 

Venue: Ghana stand number S6-525

The “Experience Ghana” campaign is rallying on the flagship government tourism policy “The Blackstar Experience” designed to repackage and present Ghana’s film, music, cuisine, arts, fashion, literature and heritage as a unified, world-class tourism offering. The campaign positions Ghana as a vibrant, all-year destination for culture, leisure, business and investment.

Ghana warmly welcomes all to visit and experience our authentic culture, heritage and festivals celebrations across the country, vibrant nightlife, Ghanaian food and culinary bazaars, picturesque landscapes, eco-tourism adventures and pristine beaches, live Ghanaian music shows and concerts, business and investment forums and conferences, Kids’ and teens’ cultural and educational events, fashion, arts and film showcases, the world-renowned “December in GH” festivities among others. These experiences will be at its peak in 2027 as the country warms up for a grand celebration of its upcoming 70^th Independence anniversary on the 6^th of March, which promises to give visitors the best and memorable stories, reinforcing Ghana’s mark as the gateway to Africa. The beautiful experiences are deeply rooted in the warm and hospitable nature of Ghanaians and the lasting peace and security of the country.

This campaign is a call to action to media houses, travelers, the diaspora, investors, Journalists and, travel writers, partners, and the global travel trade attending the expo to join and work with us in packaging unforgettable Ghana experiences for their clients.”

Contact information

Name: Wisdom K. Ahadzi

Designation: Director/ Marketing

Tel: +233 244623282

Email: wahadzi@gmail.com/gtainternationalunit@gmail.com

Signed

MAAME EFUA HOUADJETO

CHIEF EXECUTIVE OFFICER