The world‘s only live lava experience showcases a unique Reykjavík MICE venue at WTM London 2026
Travel sellers and event planners are invited to discover one of Iceland’s highest-rated attractions and an extraordinary venue where the thrill of experiencing real molten lava can become part of the programme.
A must-see attraction. A MICE venue unlike any other
Lava Show is bringing two powerful propositions to WTM London 2026: the world’s only live lava experience and a distinctive Reykjavík venue for meetings, incentives and events.
Lava Show welcomed more than 200,000 guests in 2025 and is among Iceland’s highest-rated attractions. For travel companies not yet including it in their Iceland programmes, WTM is an opportunity to discover a proven, year-round experience that clients will remember long after their trip.
For MICE planners, Lava Show offers two purpose-built showrooms, social space for networking, and a Premium Lounge, available with or without its signature live lava experience.
At the WTM event, tour operators, travel agents, DMCs, cruise partners and MICE buyers can meet the Lava Show team at the Visit Iceland stand (S5-400).
The world‘s only live lava experience
At Lava Show, guests are comfortably and safely seated just few meters from real molten lava, heated to approximately 1,100°C.
Guests see the lava‘s glow, hear it crackle and feel its heat, while an expert host bring volcanic science and Icelandic stories to life. It is a powerful combination of spectacle, storytelling and education, presented safely indoors.
Lava Show is open every day of the year, and is a reliable addition to Iceland itineraries in every season and all weather. Reykjavík offers Classic and Premium Experiences, while Vík is ideally positioned on Iceland’s South Coast and Ring Road.
A flexible MICE venue unlike any other
Lava Show’s Reykjavík spaces can be hired as fully equipped event venues or combined with a private Lava Show exclusively for the group. The Lava Show venue is suitable for meetings, presentations, launches, workshops, conferences and receptions, the venue offers:
- Showroom One: up to 118 guests
- Showroom Two: up to 110 guests
- Premium Lounge: up to 34 VIP or executive guests
- Social space for networking
Professional audio-visual equipment, catering, drinks, technical support and founder presentations can also be arranged.
“ Our Reykjavík spaces give planners the freedom to create anything from a focused business meeting to an unforgettable private event with real molten lava. It is an experience that simply cannot be replicated anywhere else. ”
Ragnhildur Ágústsdóttir, founder, aka. Lady Lava
Proven, popular and easy to book
Lava Show’s Reykjavík and Vík locations have received more than 9,500 Google reviews, with both rated 4.8/5. Lava Show also holds a 4.9/5 Tripadvisor rating and received the Travelers’ Choice Best of the Best accolade in 2025.
Eligible travel partners can access:
- Up to 20% commission
- Real-time availability and 24/7 self-service booking
- Connectivity through Bókun Marketplace and other commissionable channels
- Flexible options for FITs, groups, cruise passengers and private events
Dedicated partner support and marketing materials
Meet the Lava Show team at WTM London
Tour operators, travel agents, DMCs, cruise partners and MICE buyers are invited to visit the Visit Iceland stand (S5-400).
Discover how Lava Show can be added to Reykjavík, South Coast and Ring Road itineraries, or explore private Lava Shows and venue hire with or without live Lava Show.
TRADE, MICE AND PRESS ENQUIRIES
Press inquirees
Jon Heidar Ragnheidarson
Sales and Marketing Manager
jon@lavashow.com
Sales inquirees
info@lavashow.com
+354 899 9249