VisitGuernsey: Stronger connections, unique experiences and growing momentum 

The Islands of Guernsey are enjoying an exciting period of growth with recent visitor numbers seeing a return to pre-Covid levels. Named Destination Brand of the Year at this year’s Travel Marketing Awards, the islands offer more than ever, matched with increased connectivity by air and sea, while retaining authentic charm. 

Staying leisure visitors increased 18% year-on-year, day-tripper numbers rose 24%, and visitor satisfaction reached a record Net Promoter Score of 77, highlighting the islands' growing appeal.  

A key development has been the introduction of the new year-round daily Heathrow service operated by British Airways. Resulting in an influx of visitors, 55% who are new to the Islands. 

Guernsey's food scene saw the successful launch of The Big Eat food festival, plus a Michelin Star and a Bib Gourmand awarded.  

For active travellers, the new Golf Performance Centre, Spitfire flight experiences and snorkel trails complement the islands' renowned walking and island-hopping opportunities. 

Looking ahead, the European Year of the Normans brings a programme of events celebrating Guernsey's rich history, culture and heritage. With growing demand, the Islands of Guernsey are firmly establishing themselves as one of the British Isles' most distinctive destinations.