Featured Hospitality: Hotels and resorts confirm participation in WTM Latin America

Hospitality is one of the pillars of tourism experience and one of the key indicators of the sector's evolution. At WTM Latin America, hotels, resorts and industry associations come together to strengthen the ecosystem, expanding business opportunities and fostering partnerships among hosting, destinations, agents and operators.

The presence of these groups highlights the diversity of the hotel represented at the fair, bringing together from international chains to independent units and all-inclusive resorts, in an environment dedicated to business generation and industry connection.

Among the confirmed participants is the Roteiros de Charme Hotels Association, which represents independent ventures dedicated to exclusive experiences and strong local identity. During the fair, the Association will present the first exclusive streaming series: Charme Tours has exclusive production on responsible tourism, highlighting the associated hotels, on the Travel Plus TV channel. With episodes ranging from 30 to 40 minutes, the series showcases destinations defined by charm, authenticity and attention to detail, highlighting exceptional locations, comfort, authentic gastronomy, sustainable practices, and personalized experiences. The series will be displayed for free on more than 60 million TVs and streaming platforms.

Alongside the entity, major hotel chains and prominent properties will also be present. Among them are, in alphabetical order: Atlantica Hotels, Atrio Hotel Management, Bourbon Foz do Iguaçu, Othon Hotels, Liva Hotels & Resorts, Louvre Hotels Group Brazil, Melia, Ocean Palace All Inclusive Premium, RCD Hotels, Rede Nacional Inn Hotels, Slaviero Hotels and Windsor Barra Hotel, besides Vila Galé, which will take advantage of WTM Latin America to reinforce, with the Brazilian market, its expansion plan in Brazil – today the Portuguese chain has developments in the Northeast, Southeast and South, marking the arrival in new destinations and significantly increasing its portfolio, which today has 13 hotels in operation in Brazilian territory.

Other exhibitors will be announced soon for the edition scheduled to be held from April 14 to 16, at Expo Center Norte, in Sao Paulo (SP).

WTM Latin America 2026 will begin charging a fee for issuing access badges to trade visitors and students. The amounts vary depending on the category and the expiration date of the accreditation.

Trade visitors

2^nd Release: R$170 (for registrations made between March 1 and April 13)

Trade Visitor passes are valid for all three days of the event and also grant access to the WTMLAT Meet networking platform.

Important: Travel agents and qualified buyers are exempt from the entrance fee. Sign up at this link.
 

Press information: Comunica Hub

Marcia Leite – (11) 9-4334 3017 – [email protected]

Luciana Gonçalves Frei (11) 9-5134 9665 – [email protected]

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