ATM Travel Trends report 2026 in association with Tourism Economics

The ATM Travel Trends Report 2026, produced in association with Tourism Economics, provides a forward-looking view of the key trends, markets and traveller behaviours shaping the global travel industry, with a particular focus on the Middle East, North Africa and South Asia (MENASA). It explores the continued resilience and growth of global tourism, changing traveller expectations, emerging source markets and the evolving role of the GCC as a major driver of regional tourism. The report also examines inbound and outbound travel, destination performance, business events and the MICE economy, providing data-led insights into where future opportunities are emerging.

Alongside market and destination analysis, the report highlights the major forces reshaping how people travel. These include the growing demand for unique and meaningful experiences, premium and luxury travel, sustainability and the impact of over-tourism, changing perceptions of value, and the accelerating adoption of AI and digital technology across the travel journey. Together, these insights provide industry leaders with a clearer understanding of evolving consumer behaviour and the opportunities ahead, while highlighting MENASA’s increasingly influential position at the heart of global tourism growth.