Building a sustainable and responsible future for travel and tourism

WTM Responsible Tourism unites the global travel industry

Join companies, organisations and professionals alike, to share sustainable practices and ethical methods and drive the responsible tourism agenda.

WTM Responsible Tourism is the largest programme in the world. This programme focuses on responsible tourism efforts in the travel industry takes place in November during World Travel Market London, one of the biggest travel and tourism exhibitions in the world.

About us

Discover responsible tourism, what it means for you and how we're supporting the travel industry.

Awards

The WTM World Responsible Tourism Awards are a centre piece of WTM Responsible Tourism Day.

Media

Read our weekly blogs written by industry experts, covering a variety of topics in Responsible Tourism.

Responsible Tourism is about using tourism to make better places to live in and better places to visit. Responsible Tourism is about what we do as producers and consumers to achieve sustainability.

Harold Goodwin
WTM Responsible Tourism Advisor

In the Responsible Tourism Awards, which have been presented at WTM every year since 2004, we recognise those businesses and destinations which have taken responsibility and made tourism better.

Harold Goodwin
WTM Responsible Tourism Advisor

Responsible business makes commercial sense when reputation and recommendation matter more in marketing and when experiential tourism requires closer engagement with local communities, license to operate matters too. WTM, London is the world's biggest annual ResponsibleTourism event.

Harold Goodwin
WTM Responsible Tourism Advisor