Actionable global travel trends and growth insights
Travel is outpacing the world. The industry is set to grow 3.5% a year over the next decade — surpassing global economic growth of 2.5% — driven by rising international demand and longer-haul trips.
Consumers are choosing differently. They prioritize experiences, authentic travel, and value for money, even as cost pressures bite.
And the map is widening. Emerging markets and improved connectivity are opening new growth opportunities across every region.
What will you learn in this report?
Cost pressures reshape travel
Cost pressures reshape travel
Cost is the number one barrier, with over 40% of travelers mentioning it. This pushes many to limit spending and seek value-driven options.
Experience-led demand rises
Experience-led demand rises
Travelers want more than things. They want experiences. This is where you stand apart — use storytelling and unique offerings to connect.
International growth surges
International growth surges
International travel is expanding three times faster than domestic, with arrivals set to top 1.5 billion in 2025. Here comes the world.
89%
89%
Of Europeans are keen to undertake more travel compared with the previous year.
56%
56%
Of travellers are more interested in visiting new destinations compared to two years ago.
54%
54%
Of tourism professionals mention leisure events are the main tourism growth opportunity.
Thank you to our contributors
Chris Carter Chapman, Event Director, World Travel Market London
Dave Goodger, Managing Director EMEA, Tourism Economics
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Global travel trends and growth insights