Saudi Arabia: Trends from an emerging global tourism powerhouse

In barely half a decade, Saudi Arabia has moved from the edge of the global tourism map towards its centre. Visitor nights have more than doubled since 2019 to reach 1.1 billion in 2025, while associated spending climbed to 80 billion dollars. This is a destination the world increasingly wants to visit - and the momentum shows no sign of slowing.

The opportunity runs both ways. Saudi travellers made 17.4 million international trips in 2025, lifting the Kingdom into the world's top 25 outbound markets. Whether you want to attract Saudi visitors or capture their growing appetite for travel abroad, this report gives you the data and forecasts to act early and win.