8th - 11th May 2022

Travel Forward

Taking place alongside Arabian Travel Market, Travel Forward is the event for the next generation technology for travel and hospitality, attracting decision makers from across the globe.

The Travel Forward Exhibition is the rebranded, redefined, leading-edge travel technology show running within Arabian Travel Market. The event brings together innovative technology providers and senior executives in the industry for four days of cutting-edge insights, open debate and unrivalled business opportunities.

Showcase your products

Showcase your Travel Technology products and solutions to a dedicated audience of senior technology buyers.

Stay ahead of the competition

Dive deep into the potential for the latest innovations in travel technology to drive new traveller experiences and unlock untapped sources of business value. 

Grow your business

Our conference promises to be informative and inspirational; covering topics such as analytics and machine learning, workplace collaboration and blockchain, next-generation mobility and augmented experiences. 


Decision makers, influencers and users from across the travel and hospitality ecosystem, incorporating providers, distributors and end-users, to share their insights and set out strategies to prioritise and deliver on the best that digital technology has to offer.

Travel Forward Theatre

Travel Forward’s exclusive seminar programme brings together a cutting-edge, inspiring line up of industry experts, providers and influencers to deliver a rich programme of experience. Panellists and speakers across the sessions will include travel luminaries from across the global travel industry.

Featured Topics

  • Latest Market Trends and Research Customer Experience
  • Engagement and Personalisation
  • Digital Marketing and Mobile Strategies
  • Big Data and Analytics
  • CRM and Loyalty Dynamic Packaging
  • Distribution, Reservations and Customer Acquisition
  • Blogging & Social Media
  • Connectivity and Integration AR/VR/AI
  • Chatbots, Machine Learning and Robotics
  • Payment Solutions
  • Blockchain
  • Startups
  • Entrepreneurship, Innovation and Investing
  • Hospitality Technology

Startup Showcase

The Travel Forward (T>F) Startup Showcase is a brand new forum designed to showcase the very latest technology innovations from some of the brightest minds in the travel & hospitality industry.

Pitch against your peers, network with investors and present your business to a global audience at the world’s leading B2B travel & hospitality exhibition and conference.

By taking part in the Startup Showcase, you get access to these exclusive offers:

  • Startup Stand Package
  • Complimentary entry into T>F Startup Competition
  • Networking opportunities with investors
  • Global exposure through the T>F and WTM marketing and publicity campaigns

Take part in the Startup Competition

Make a six minute visionary pitch to a panel of judges over the first day and a half of the show. Judges will then select the top three most impressive tech startup pitches to present in the Keynote Theatre to the entire conference audience.

In an exciting turn, the audience then votes for their winner through a live voting system immediately after the presentations!

What could I win?

The tech startup winner receives a unique prize in the form of either service ‘tokens’ from a company and/or cash and/or mentoring.

What counts as a tech startup?

  • Your company is 48 months old or younger
  • Your company has received $2 Million or less in funding

Interested in Travel Forward?

Do you purchase or specify travel technology for your organisation? Then join us at ATM for free entrance into Travel Forward.

Are you a technology supplier?

Showcase your travel technology products and services to tech buyers from around the globe both live and virtually.