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5 – 7 November 2024

Who attends WTM London?

Over 51,000 attendees at World Travel Market London all have an interest in the global travel trade. Both visitors and exhibitors represent a wide variety of companies and sectors operating in the travel industry.


Almost 5,000 exhibiting companies take part at World Travel Market London to showcase their destinations, products and services. They use this as a platform to meet and negotiate business with visitors attending the show. Exhibitor stands are represented by a variety of companies operating in different tourism sectors.

Exhibitors represent a number of product sectors at World Travel Market, which can be categorised below:





Bed & Breakfast/Guest House

Boutique Hotel


Car Rental/Hire 

City Convention Bureau

City Tourism Organisation

Coach Company

Conference & Meeting Venue 

Cruise Line

Destination Management Company


Distribution Systems 

Event Management Company

Event Support Services

Golf Resort

Ground Handling Supplier

Group Travel

Heritage Site

Hotel Chain 


Inbound/Receiving Tour Operator

Individual 5*/5* Deluxe/6* Hotel

IT/Technology Company 

Land Travel

Luxury Hotel Chain

Marketing Services Agency


National Tourism Organisation

Outbound Tour Operators


Private Gaming Reserve 

Private Villa

Professional Conference Organiser

Regional Tourism Organisation

Reservation Systems



Serviced Apartments 

Software Solutions


Special Interest Tours

Sporting Venue 

Suppliers and Services

Theme Park


Tour Operator 

Tourist Attraction & Entertainment

Trade Association


Travel Agency 



VIP Inbound


Over 30,000 visitors attend World Travel Market London to network and negotiate with exhibiting companies and other show attendees. Visitors can apply for different badge types depending on their industry or reason for attending the show. These give different benefits outlined below.


Travel trade professionals attend WTM to meet new and existing contacts, gain industry insight and keep up to date with the latest travel trends. These types of attendees make up almost half of all visitors.

WTM Buyers’ Club

Key industry buyers attend the event to source products from exhibitors. These are senior industry leaders who look to discuss business opportunities, network with exhibitors and sign contracts.


A Ministerial programme runs in association with the UNWTO each year at World Travel Market London. Over 70 tourism Ministers attend each year, taking part in the Ministers summit and other networking events.


3,000 members of the international media attend each year to report on the latest stories and keep up to date with the industry. Press include bloggers, journalists and consumer media, and have access to the International Media Centre, which holds the official press conferences and interview wall.


University students interested in the tourism industry are invited to attend the WTM Career in Travel programme. This includes access to our premier student travel conference, and gain expert career advice from prospective employers.

Why visit?

Discover why so many travel professionals attend the show year after year.

Why exhibit?

Reasons why your company can benefit from exhibiting at WTM London.