Our Advisory Board

Ana Biselli Aidar is a Ph. D. in Business Administration by the São Paulo School of Business Administration from Fundação Getulio Vargas (FGV-EAESP). She holds and Undergraduate Degree in Hotel Business by Senac-SP. She has over 20 years of experience in the hotel sector, she has worked in private enterprises, in class associations, and teaching institutions, as a professor and course coordinator. Since 2020, she has been working as CEO at Resorts Brasil, she is a volunteer researcher at the Digitial Markerting Center at FGV-EAESP, and she is a member of G20+ (Brazilian Tourism Coalition), Fecomercio-SP Tourism Board, and of Turistech Hub.

Bruno Reis is passionate about the travel industry and advocates for diversity and inclusion in the tourism industry, where he has worked for 18 years. He holds a bachelor's degree in Tourism with specialization in business administration and marketing in Australia, and a course in Innovation and Future Thinking in Barcelona. He is currently Manager of International Markets and Events at EMBRATUR.

He was elected as one of the 100 most influential people in tourism in 2020, 2021 and 2022 (PANROTAS/ELO), and was awarded 1^st place in the national tourism awards in the Marketing category in 2018.

He coordinated global initiatives to promote Brazil during the 2014 World Cup and the Rio 2016 Olympics. He worked at the Ministry of Tourism, at RIOgaleão Airport and until 2022 he was CEO of EMPROTUR and vice-president of the National Council of State Tourism Secretaries and Managers (FORNATUR).

Danielle graduated in public relations, holds an MBA in Corporate Communication and over 25 years’ experience helping brands position themselves in Latin America.

She is the CEO of Interamerican Network, a public relations agency specialized in aviation, hotel and travel industry and destination marketing.

She has worked on the positioning of iconic brands such as Anguilla, Aspen Snowmass, Atlantis, Australia, Boston, Chicago, Delta Air Lines, Dubai, Emirates, Flanders, Jordan, Karisma, Las Vegas, New York, Palm Beach, Puerto Rico, Simon Group, Texas, WOW, among others.

She is a member of MMGY Global TMC, a global alliance of communications agencies, of WTM Advisory Board and President of APG Brasil, a global group of GSSA agencies for commercial aviation and cargo.

Estela Farina, General Director at Norwegian Cruise Line office in Brazil, in charge of sales and marketing strategies and the operation in Brazil.

As an expert in cruises, she has been working with ocean and river cruises for over 25 years. Before heading NCL’s operations in Brazil in 2015, she represented the company for 12 years through her own company.

She is currently the vice president of Braztoa – Brazilian Tour Operator Association and a board member of CLIA-Brasil (Cruise Lines Industry Association).

For the last five years she has been included in the prestigious “100 Most Influential People in Tourism Industry” list, organized by Panrotas, acknowledging the most respected travel industry professionals in Brazil.

Graduated in Translation and Interpreting from Faculdade Ibero Americana and holding a certificate in Marketing from Escola Superior de Propaganda e Marketing (ESPM).

Fabrício Amaral is the co-author of the General Tourism Law, no. 11.771 of 2008. He is currently President of Goiás Turismo (2019-Present); Chairman of the National Forum of State Tourism Secretaries and Managers - FORNATUR (Biennium 2023/2025); Member of the National Tourism Council - Mtur, Member of the Deliberative Board of Embratur and Member of the State Deliberative Board of SEBRAE/GO.

He graduated in Law and holds a Master's Degree in Territorial Planning and Development, as well as a Specialization in Constitutional Public Law and works as a Legal Adviser for business entities in the tourism industry (ABRASEL, ABIH, GCVB). During his professional experience leading the National Tourism, his actions have focused on governance and the promotion of public policies aimed at developing the tourism industry, public and private agencies and institutions.

Luis Ferrinho – CEO & President, Founder 

CEO of Omnibees and more recently of Bee2Pay, Chairman of the Board of Visualforma and investor in over 8 companies in the technology and tourism industries.

He began his entrepreneurial journey at the age of 16, still as a software developer, when he founded Visualforma.

In 2010, he founded Omnibees in Portugal and in the subsequent years he planned the company’s international expansion to Brazil, Mexico, and Colombia. 

He completed specializations in Silicon Valley, Stanford, and MIT (Massachusetts Institute of Technology), as well as in other renowned institutions.

He is a member of the Board of Trustees of the University of Algarve, which is responsible for establishing the Institution’s development strategy and ruling on all key matters regarding the management of the University, including the election of the Dean.

She has been a professor in the field of Tourism at the University of São Paulo since 2006, with a doctorate in Human Geography. Her research is focused on understanding the role of tourism in Brazil, combining political, economic and social aspects. 

Natalia Pisoni, Argentinian, 43 years old. Coordinator of International Markets at the National Argentinian Institute of Touristic Promotion, with broad experience in the implementation of public policies and tourism management for the development of local communities, touristic experiences, and touristic positioning of the country abroad.

A professional in the tourism sector with specialization in destination promotion and event organization. In 2011, she successfully completed the Master's program in Science of Leadership and Innovation in Services at the Rochester Institute of Technology in New York.

Prior to joining the promotion team at the Ministry of Tourism of the Dominican Republic, Paola worked in the commercial departments of various hotel chains such as Coral by Hilton, Oasis Hotels, and Barceló Hotels, where she strengthened her relationships with the Latin American trade. Additionally, her years of collaboration with the Dominican Republic's Hotel and Tourism Association (ASONAHORES) provided extensive experience in organizing specialized trade events, including the Dominican Annual Tourism Exchange (DATE) and the ASONAHORES Trade Show.