9th - 12th May 2022

Themes and Highlights 2021

Programme Topics

The Arabian Travel Market 2021 conference programme will be delivered for the first time across both live and virtual platforms addressing the latest developments across the following themes:

  • Digital Marketing
  • Hotels & Hospitality
  • Saudi Arabia Tourism Summit
  • Travel Technology
  • Gulf – Israel Ties
  • Luxury Tourism & the Affluent Traveller
  • Aviation
  • Responsible Tourism
  • Arab China Tourism Summit
  • Country Buyer Forums – China, India & Saudi Arabia
  • Trends for In-destination Experiences (Tours & Attractions)
  • Tourism Investment
  • Cultural Tourism
  • New Normal Destination Experiences
  • Business Travel & MICE
  • Destination Briefings

Programme Highlights

The Arabian Travel Market 2021 live and virtual conference programmes will be published soon.  In the meantime some highlights include:


With 2021 ushering a new dawn for travel and tourism, leading industry figureheads from around the world discuss factors delivering the sector’s fast-paced recovery, as well as its pivotal role as a cornerstone for sustainable economic growth, knowledge and cultural exchange, innovation, international collaboration and more. 


Tourism ministers and key industry stakeholders from the Gulf and Israel discuss the vast travel and tourism opportunities presented by bilateral agreements, from mass leisure tourism, medical and educational travel, business events and beyond that, cross-cultural exchange for harmonious collaboration.



The inaugural ATM Saudi Arabia Tourism Summit brings together key stakeholders fast-tracking the kingdom’s socio-economic transformation through ground-breaking tourism initiatives, discussing the challenges and opportunities as the country meets its ambitions and evolves into a unique global destination.

Session 1: Transformation through Tourism

As Saudi Arabia forges ahead with Vision 2030, with tourism earmarked as a key economic driver – on track to deliver the second highest revenue after the oil sector - this session discusses the strategy’s positive repercussions for the kingdom, its people, investors and millions of global travellers, as well as opportunities to build on successes to date.

Session 2: The Giga Project Effect

Meet the business leaders playing a pivotal role in delivering Vision 2030 by spearheading ambitious projects that will set Saudi Arabia apart as a destination like no other. From developments that preserve and promote the kingdom’s heritage, culture and natural assets to theme parks, futuristic cities in the desert and luxury resorts with a strong focus on sustainability, panellists will reveal how the country is setting new global industry benchmarks.

Session 3: Saudi’s Hotel Roadmap as a Testbed for Innovation

Saudi Arabia’s hotel landscape continues to evolve at pace, underpinned by the long-term vision of the government plus public and private investment in infrastructure, new destinations and mixed-use projects. With the long-term tourism outlook more bullish than ever, hotel industry heavyweights discuss the vast potential for new and innovative hospitality concepts that keep pace with this demand and fast-changing guest demographics, now and in the future.


The second ATM Hotel Industry Summit throws the spotlight on local and global trends shaping the region’s hospitality sector in a post-pandemic world.

Session 1: The Changing Role of Hotels

Experienced hoteliers discuss how they have reinvented their hospitality offering to adapt to pandemic-driven trends - from introducing co-working and ‘work-from-hotel’ concepts and launching new hybrid hospitality experiences that merge the physical and virtual, to delivering environments conducive to the new lifestyles and expectations of travellers.

Session 2: Putting Hospitality Back into Hospitality

With new health and safety requirements sanitising the hotel environment, this session throws the spotlight on strategies for creating memorable customer experiences and preserving the all-important human touch. How are the roles of hotel staff evolving, what technological innovations are here to stay and how are loyalty programmes being reimagined to offer guests what they really want?

Session 3: Hospitality Trends Accelerated – Wellness and Sustainability take Centre Stage

Hoteliers explain how they’ve adapted to the super-acceleration of global wellness and sustainability movements, evolving their hotels and services to respond to overwhelming traveller demand for health and wellbeing solutions and sustainable practices that support the environment and local communities.