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6 – 9 May 2024

TourReview appoints Juana Muro as new Chief Operating Officer


  • Juana to enhance TourReview's operational excellence, leveraging technology and data-driven insights, overseeing day-to-day operations, and focusing on efficiency and customer experience.
  • News follows Tour Review's recent presence at Arival 360 in Berlin, where they sponsored the Arival Tour Review Spotlight Awards

Madrid, Spain, March 20, 2024 - TourReview, the Al-driven travel review platform for the tours and activities sector, proudly announces the appointment of Juana Muro as its new Chief Operating Officer (COO).

As TourReview's new COO, Juana is set to lead strategic initiatives, leveraging her expertise to enhance operational excellence and drive sustainable growth. With a focus on harnessing cutting-edge technologies and data-driven insights, she aims to elevate TourReview as a premier platform for comprehensive reviews for tour operators.

Within this, Juana will oversee day-to-day operations, executing the organisation's strategic goals with a relentless focus on enhancing operational efficiency and customer experience, ensuring that TourReview delivers unparalleled value to tour operators.

This news follows Tour Review's presence at Arival 360 in Berlin, where the company sponsored the first European Arival TourReview Spotlight Awards where both companies honoured tour operators based on their customers reviews with the TourReview's unbiased software, and Juana joined the team to meet customers for the first time having only joined the company a few weeks prior.

"I am thrilled to join TourReview at such an exciting juncture in its journey," said Muro. "I am deeply committed to advancing our mission of empowering tour operators with actionable insights and driving operational excellence across all facets of our platform. Together with our talented team, I am confident that we will continue to redefine the landscape of the tours and activities industry." "We are delighted to welcome Juana Muro to the TourReview family," said José Arozarena, CEO of TourReview. "Her track record of success and commitment to innovation, passion for technology, coupled with her keen understanding of operational dynamics, positions her as a driving force to guide us through our next phase of growth. We look forward to achieving new milestones and driving a positive impact under her leadership."

With an exceptional career spanning over two decades, Muro brings a wealth of expertise in technology, project management, and strategic leadership to her new role.

Having earned her Electronics Engineer degree with a specialisation in communications from Universidad lberoamericana in Mexico City, Juana has consistently demonstrated an unwavering commitment to excellence throughout her career. Additionally, Juana holds a diploma in International Commercial Arbitration from the ICC and is a member of the Chartered Institute of Arbitration of London, showcasing her commitment to excellence in dispute resolution.

Juana Muro has accumulated over two decades of distinguished professional experience, initially serving over a decade as a project engineer. Subsequently, for the past ten years, Juana has excelled as a consultant, specialising in forensic schedule analysis, change orders, mediation, and providing expert testimony in international arbitration for construction claims and disruption cases, showcasing her versatile expertise in project management and legal support.

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