sustainable growth in the hospitality sector.
‘Key to our strategy for the next five years is our New Market Expansion Program,’ said Haytham Abdelaziz, Director of Operations at HMH. ‘’With our proven situational adaptability and strategic planning capability, combined with internationally recognised standards and best practices, we have a strong foundation for expansion into other regions.’
Saudi Arabia is the top target market for HMH in 2022. The KSA hotel market has grown significantly in recent years and this trend is expected to continue. On the back of major projects launched by the Public Investment Fund of Saudi Arabia in 2018, and the relaxation of entry visa rules in September 2019, the hospitality industry in Saudi Arabia is recording dynamic key performance indicators.
‘Saudi Vision 2030 is creating a boom in the KSA hospitality industry, with a significant increase in demand from leisure, religious and corporate visitors adding to a rise in domestic tourism,’ continued Abdelaziz. ‘As a leader in World Class Hospitality Management in the region, HMH is uniquely placed to deliver relevant hospitality solutions to support KSA’s growth targets. We see this as a highly attractive market for us in 2022.’
HMH provides hotel owners and developers with world-class solutions through its five distinct yet complementary hotel brands, ranging from luxury to lifestyle.