Official Opening
Monday, 13 April 2026- Global Stage CTICC – Audi 2
09:00-09:30
Whether you have been part of the experience before, or are joining us for the first time, we look forward to having you at WTM Africa.
We invite all attendees to come and join us as the Mayor of Cape Town, Geordin Hill-Lewis and RX Africa's Managing Director, Carol Weaving officially open WTM Africa 2026.
Open Invite
Media Awards
Monday, 13 April 2026- Brain Box
16:00-16:30
The Africa Travel Week Media Awards are a unique celebration of the indispensable role that media plays in the growth of Africa’s tourism industry.
By significantly contributing to showcasing the continent’s rich tourism potential, media practitioners cultivate essential connections between stakeholders and drive the industry’s growth.
The Africa Travel Week Media Awards recognise this vital work, honouring those who tell Africa’s unique travel stories through exceptional journalism, compelling narratives, and breath-taking imagery.
By Invite only: Sponsored by Painted Wolf
Hosted Buyer Welcome Evening
Monday, 13 April 2026- The President Hotel
18:30- 21:30
President Hotel Welcomes You
Experience Cape Town’s most loved hotel
Hosted Buyers Join us for an exclusive evening celebrating Cape Town hospitality, where we invite you to sip locally crafted drinks, sample artisanal canapés and enjoy live entertainment that captures our city's spirit. Connect with fellow industry professionals and our team while discovering our newly renovated accommodation and spaces. Throughout the evening, exciting prizes will be drawn for guests, including the opportunity to win and experience The President Hotel's hospitality first-hand.
By Invite only: Sponsored by The President Hotel
Responsible Tourism Awards
Tuesday, 14 April 2026- CTICC Inspire Stage
15:30- 16:30
(Includes Power Hour of networking and engagement)
A highlight on the WTM Africa Responsible Tourism calendar, these awards champion the very best work in Responsible Tourism on the African continent.
The primary goal of these awards is to unearth, acknowledge, and promote good practice. These prestigious awards demonstrate how businesses and destinations are fostering transformation and spearheading innovative initiatives centred around the welfare and sustainability of tourism.
Open event
The Stellenbosch Experience
Tuesday, 14 April 2026- CTICC Mail Gallery
Step into The Stellenbosch Experience—a vibrant, market-style networking event at WTM Africa! Indulge in tastings from the Stellenbosch region while engaging with potential partners and industry leaders.
This exclusive opportunity allows you to build valuable connections in a relaxed, engaging setting—all in just one powerful hour!
Don’t miss this chance to grow your network and elevate your business. Cheers to new connections and delightful discoveries!
Exhibitor & Buyers: Sponsored by Visit Stellenbosch
Women in MICE Breakfast
Wednesday, 15 April 2026
08:00-10:00AM
Celebrating female excellence through connections and collaborations. Join us in the annual celebration of Women in the meetings, incentives, conferences, and exhibitions (MICE) industry. This prestigious event honours the remarkable women shaping the industry, highlighting their achievements and the transformative power of working together and uplifting one other.
By Invite only: Sponsored by Women in MICE
Hosted Buyer Closing Function
Wednesday, 15 April 2026- Southern Sun, The Cullinan Hotel
16:30- 19:30
Hosted Buyers experience the elegance of the final event of WTM Africa — the Closing Cocktail at The Cullinan Hotel, a signature send-off in the heart of Cape Town. Set beside a stylish pool after three days of dynamic networking, guests will indulge in delectable Cape Malay fusion dishes amidst an atmosphere that radiates South African charm and luxury.
Join us for an unforgettable evening as international buyers come together to celebrate the very best of travel and hospitality before departing Cape Town.
By Invite only: Sponsored by Southern Sun