11 - 13 April 2022

Sports and Events Tourism Exchange

The Sports and Events Tourism Exchange (SETE) brings together businesses from the sports, events and tourism industries.

There is a gap in the market to provide local event organisers and sports industry stakeholders with a platform to show case their services and network amongst their peers. Leveraging off the WTM Africa platform, we can further fill the gap to ensure we are maximising any tourism opportunities around sporting events.

For the first time at Africa Travel Week, SETE will host a full day conference alongside WTM Africa’s Content programme is 2022.

SETE will aim to educate and create discussions around this ever-changing and growing sectors.

Who should attend?

In order to promote ourselves as a destination capable of hosting major international events we need the supply chains of the sports and tourism industries to participate in this event. This means that the hospitality industry, airlines, tour operators, car rental companies, event venues such as stadia, sports marketing companies, corporate companies involved in sponsoring sports events, media agencies promoting sports and any company that wants to benefit from the sports and tourism industries should attend either as a conference delegate or exhibitor.

Government institutions from the sports and tourism sectors will also need to attend, especially the local government authorities such as provincial and city tourism authorities, officials from the provincial and national tourism and sports departments. Undergraduate and post graduate students who want to further their career in sports tourism are also encouraged to attend the conference to understand the global and local trends and lessons that can be learnt.


DATE: 11-13 April 2022

TIME: 10h00 to 17h00

VENUE: Cape Town International Convention Centre

COST: Free (registration is necessary due to limited seats)

Register your interest for 2022

Keep an eye out in the coming months for the latest WTM Africa programme and suppliers.